5 years of “revolutionary” iPhone and “magical” iPad [June 29, 2012] From: lazure2.wordpress.com Apple’s Consumer Computing System: 5 years of “revolutionary” iPhone and “magical” iPad [July 9, 2012] Sections: - Product ramp-up and momentum - The strongly related iTunes Store momentum during these 5 years - Essential Device Announcements - All related Apple press releases Document bookmarks are presented every- where in a “greyed link” format like this Essential Device Announcements (for sections) or [A105] (for a given press release) Carrier relationships are only partially covered by Apple (especially in this document), first with the iPhone launch as: - [A7/1] Apple and AT&T Announce iTunes Activation and Sync for iPhone [June 26, 2007] - [A7/2] AT&T and Apple Announce Simple, Affordable Service Plans for iPhone [June 26, 2007] - Apple Chooses O2 as Exclusive Carrier for iPhone in UK [Sept 18, 2007] - Apple and T-Mobile Announce Exclusive Partnership for iPhone in Germany [Sept 19, 2007] - Apple Chooses Orange as Exclusive Carrier for iPhone in France [Oct 16, 2007] - T-Mobile and Apple Announce Rate Plans for iPhone in Germany, Starting at Just €49 per Month [Oct 29, 2007] - iPhone on Sale This Friday Night at Apple, O2 and Carphone Warehouse Retail Stores in the UK [Nov 6, 2007] and then along with [A19] Apple Introduces the New iPhone 3G [June 9, 2008] as: - América Móvil and Apple to Bring iPhone 3G to Mexico on July 11 - AT&T and Apple to Launch iPhone 3G in the US on July 11 - Bharti Airtel and Apple to Bring iPhone 3G to India - Globe Telecom and Apple Bring iPhone 3G to Philippines - Hutchison Telecom and Apple to bring iPhone to Hong Kong on July 11 - O2 and Apple to Launch iPhone 3G in the UK & Ireland on July 11 - Optus and Apple to Bring iPhone 3G to Australia on July 11 - Orange and Apple to Bring iPhone 3G to Austria, France, Portugal & Switzerland on July 11 - Rogers and Apple to Bring iPhone 3G to Canada on July 11 - SingTel and Apple to Bring iPhone 3G to Singapore - Softbank and Apple to Bring iPhone 3G to Japan on July 11 - Swisscom and Apple to Bring iPhone 3G to Switzerland on July 11 - Telecom Italia and Apple to Bring iPhone 3G to Italy on July 11 - Telefónica and Apple to Bring iPhone 3G to Spain on July 11 - TeliaSonera and Apple to Bring iPhone 3G to Denmark, Finland, Norway & Sweden on July 11 - T-Mobile and Apple to Launch iPhone 3G in Austria, Germany & the Netherlands on July 11 - Vodafone and Apple to Bring iPhone 3G to Australia, Italy, New Zealand & Portugal on July 11 1 Product ramp-up and momentum iPhone: - one millionth iPhone™ yesterday, just 74 days after its introduction on June 29 [A9/1] [Sept 10, 2007] iPhone 3G: - more than 500 native applications will be available on the iPhone’s App Store when Apple’s iPhone™ 3G goes on sale tomorrow [A26] [July 10, 2008] - one millionth iPhone™ 3G on Sunday, just three days after its launch on Friday, July 11. [A27] [July 14, 2008] - iPhone™ and iPod® touch users have already downloaded more than 10 million applications from its groundbreaking new App Store [in First Weekend] since its launch late last week [A28] [July 14, 2008] - iPhone™ and iPod® touch users have downloaded more than 100 million applications from its groundbreaking new App Store since its launch on July 11, 2008. More than 3,000 applications are currently available on the App Store, with over 90 percent priced at less than $10 and more than 600 offered for free. [A29] [Sept 9, 2008] - customers [in Just Nine Months] have downloaded one billion applications from its revolutionary App Store, the largest applications store in the world....Today, the groundbreaking App Store has more than 35,000 applications available to consumers in 77 countries [A30] [April 14, 2009] iPhone 3GS: - over one million iPhone™ 3GS models through Sunday, June 21, the third day after its launch [A37] [June 22, 2009] - customers have downloaded more than 1.5 billion applications in just one year from its revolutionary App Store, the largest applications store in the world. The App Store is also growing at an incredible pace with more than 65,000 apps and more than 100,000 developers in the iPhone™ Developer Program. “The App Store is like nothing the industry has ever seen before in both scale and quality,” said Steve Jobs, Apple’s CEO. “With 1.5 billion apps downloaded, it is going to be very hard for others to catch up.” [A38] [July 14, 2009] - more than two billion apps have been downloaded from its revolutionary App Store, the largest applications store in the world. There are now more than 85,000 apps available to the more than 50 million iPhone™ and iPod touch® customers worldwide and over 125,000 developers in Apple’s iPhone Developer Program.[A40] [Sept 28, 2009] - developers have created over 100,000 apps for the revolutionary App Store ... in 20 categories, including games, business, news, sports, health, reference and travel [A41] [Nov 4, 2009] - more than three billion apps have been downloaded from its revolutionary App Store by iPhone® and iPod touch® users worldwide. “Three billion applications downloaded in less than 18 months—this is like nothing we’ve ever seen before,” said Steve Jobs, Apple’s CEO. “The revolutionary App Store offers iPhone and iPod touch users an experience unlike anything else available on other mobile devices, and we see no signs of the competition catching up anytime soon.” [A42] [Jan 5, 2010] iPad: - iPad runs almost all of the over 140,000 apps on the App Store ... The iTunes® Store gives you access to the world’s most popular online music, TV and movie store with a catalog of over 11 million songs, over 50,000 TV episodes and over 8,000 films including over 2,000 in stunning high definition video. [A45] [Jan 27, 2010] - sold over 300,000 iPads [First Day] in the US as of midnight Saturday, April 3 ... iPad users downloaded over one million apps from Apple’s App Store and over 250,000 ebooks from its iBookstore during the first day. [A48] [April 5, 2010] - sold its one millionth iPad™ on Friday, just 28 days after its introduction on April 3. iPad users have already downloaded over 12 million apps from the App Store and over 1.5 million ebooks from the new iBookstore. “One million iPads in 28 days—that’s less than half of the 74 days it took to achieve this milestone with iPhone,” said Steve Jobs, Apple’s CEO. “Demand continues to exceed supply and we’re working hard to get this magical product into the hands of even more customers.” [A50] [May 3, 2010] 2 - iPad™ sales have topped two million in less than 60 days since its launch on April 3. ...“Customers around the world are experiencing the magic of iPad, and seem to be loving it as much as we do,” said Steve Jobs, Apple’s CEO. “We appreciate their patience, and are working hard to build enough iPads for everyone.” [A52] [May 31, 2010] - sold its three millionth iPad™ yesterday, just 80 days after its introduction in the US. ... “People are loving iPad as it becomes a part of their daily lives,” said Steve Jobs, Apple’s CEO. “We’re working hard to get this magical product into the hands of even more people around the world, including those in nine more countries next month.” Developers have created over 11,000 exciting new apps for iPad that take advantage of its Multi-Touch™ user interface, large screen and high-quality graphics. iPad will run almost all of the more than 225,000 apps on the App Store, including apps already purchased for your iPhone® or iPod touch®. [A53] [June 22, 2010] iPhone 4: - Yesterday Apple and its carrier partners took pre-orders for more than 600,000 of Apple’s new iPhone 4. It was the largest number of pre-orders Apple has ever taken in a single day and was far higher than we anticipated ... [A57] [June 16, 2010] - has sold over 1.7 million of its iPhone® 4 through Saturday, June 26, just three days after its launch on June 24. ... “This is the most successful product launch in Apple’s history,” said Steve Jobs, Apple’s CEO. “Even so, we apologize to those customers who were turned away because we did not have enough supply.” [A59] [June 28, 2010] App Store: - more than 500 native applications will be available on the iPhone’s App Store when Apple’s iPhone™ 3G goes on sale tomorrow [A26] [July 10, 2008] - iPhone™ and iPod® touch users have downloaded more than 100 million applications from its groundbreaking new App Store since its launch on July 11, 2008. More than 3,000 applications are currently available on the App Store, with over 90 percent priced at less than $10 and more than 600 offered for free.[A29] [Sept 9, 2008] - customers [in Just Nine Months] have downloaded one billion applications from its revolutionary App Store, the largest applications store in the world....Today, the groundbreaking App Store has more than 35,000 applications available to consumers in 77 countries [A30] [April 14, 2009] - customers have downloaded more than 1.5 billion applications in just one year from its revolutionary App Store, the largest applications store in the world. The App Store is also growing at an incredible pace with more than 65,000 apps and more than 100,000 developers in the iPhone™ Developer Program.