Jim Abernethy BROKER ROYAL SERVICE REAL ESTATE INC. BROKERAGE "Your friend in real estate" 905-261-7788 Promoter.ca [email protected] Volume 2 I Issue 3 TO over 30,000 HOMES AND BUSINESSES IN CLARINGTON April 2012 History of Bowmanville Valley Part I Brokerage by Charles Taws Featured Property CLARINGTON MUSEUMS AND ARCHIVES of the month www.claringtonmuseums.com Introduction Harold and Helen Ham- mond have been museum supporters for many years. They recently came to the archives to find information on the Bowmanville Creek and the valley that sur- rounds it. The new fish lad- der is a wonderful improve- 3255 Pollard Road, Bowmanville - $874,900 ment to the area, but the Stunning one of a kind property in a private rural setting with four spring fed ponds. Hammonds wanted people to know more about the val- See more details on page 5 or visit jimabernethy.ca. ley’s history and its impor- 905-261-7788 Direct • 905-697-1900 Office tance to Bowmanville. I was When the Vanstone Mill was in operation it harnessed the waterpower of the Bowmanville Creek with a dam. This created able to supply them with in- the mill pond which was a great place to swim in the summer and skate in the winter. See page 5 for more details. formation and pictures and their request is the inspira- houses down that way [in Street. By 1830 Darlington off the north slanting King tion for this article. the valley] and today they Mills had become Bowman- Street and the other half off The Beginning of are all gone except one loan ville. The original name of the vertical Liberty Street. Inside This Issue Bowmanville brick dwelling which was Bowmanville Creek was Bar- This is why you get Division Few people realize that then known as the Williams’ ber’s Creek. It was named and Centre Streets converg- Bowmanville didn’t begin Home…[the valley] was the after early pioneer Augustus ing at Lowe Street. Peter Hobb ................. Page 2 where it is now. It began principle business section Barber. He appears to have Two more wooden bridg- as the Village of Darlington of this corporation where been a prominent settler es, about which we know Jim’s Editorial ............... Page 3 Mills in the valley just south besides an oatmeal mill but did not stay in this area almost nothing, were built of where the Vanstone Mill is there was also Jacob Nead’s for very long. It is not clear at the Highway # 2 location. Feature Homes .............. Page 5 today. No one today can tell Foundry…A woodworking when the name changed but The next bridge, we know you when Darlington Mills shop, and a machine shop. it happened many years ago. of, to cross the creek was Home Cooking with Cathy ...... Page 7 actually started but it must All those works got their The Bridge across a stone one with beautiful have been around 1810 or power from the dam be- Highway # 2 arches. This bridge is be- so. The first pioneers came low the bridge…Then there A book could be written lieved to have been built in Visit: www.claringtonpromoter.ca here in 1794. They were was Gifford’s Tannery…The about this bridge that spans 1835, but succumbed to a three Loyalist families from Milne Distillery with its long the valley at Highway # 2. storm in 1876. It is surmised the United States: The rows of cattle shed…The The current bridge is the fifth that the arches collapsed Burks, Trulls, and Conants. soap making works…The bridge to cross Bowmanville but the remaining pillars Website Link of the Month For the first few years they old pottery works on the Creek. The first was much were kept and a new wood- stayed near the lakeshore, west part of the Vanstone further south and it was an en bridge built over them. but as time went on they Pond. The big departmen- old log bridge. No dates However, it is possible that pressed into the unbroken tal Burk Store and the Squair are known about this early an entirely new bridge was forest. The Burks discovered Grocery Store.” pioneer structure, but the built at this time. a site ideal for the erection of In the early 1820’s an en- location of the bridge was On June 5th 1890 a cloud- a mill and built the first mill terprising Scottish merchant soon moved further north to burst to the north created a on the site of the Vanstone by the name of Charles Bow- it current location because surge of water that knocked The Appliance Specialist man came to town. He the grade there was easier out five bridges and dam- Family owned & operated since 1955 Mill. Around this little mill the small village of Darling- bought the Burk Store and for horses to pull their wag- aged two others. The High- ton Mills grew. Mill and the land to the ons over the western side of way # 2 bridge was the most Visit www. ClaringtonPromoter.ca and look for and Here is a description of this east of the valley. He began the valley. This also explains important and had to be click on the Link of the Month tab to enter the early community. It was writ- surveying and selling lots the northward slant of High- replaced quickly. A steel ten by Bowmanville historian and the growth of the town way # 2 as you travel west bridge was constructed by Paddy’s Market website. David Morrison Sr. in 1939: shifted from the valley east- from Liberty Street. Half of “There were several ward along what is now King Bowmanville was surveyed Continued on Page 4 ☞ WRAP UP THE WINTER with fresh new vehicle graphics Order a minimum of $500 worth of print | design | signs | vehicle wraps vehicle graphics & receive 4 - 16” x 24” Lawn Signs 66 King Street West, Bowmanville with stakes FOR FREE! 905.623.8001 I [email protected] www.jamespublishing.ca VEHICLE MAGNETS | VINYL LETTERING | VEHICLE WRAPS *limited time offer* NOT INTENDED TO SOLICIT Buyers or Sellers currently under contract with a brokerage. Page 2 ClaringtonPromoter.ca I Visit www.jimabernethy.ca April 2012 April Is Diamond Month PLEASE SEE OUR SPRING COLLECTION OF DIAMOND JEWELLERY How To Grow Your Business of each sale you make. sale just for the sake of increas- ing usually has a sales system. and promotion? Do you know advertising and promotion ac- 4. Increase the effective- ing revenue if the sale isn’t go- They approach each customer how effective your advertis- tivities become more focused ness of each process in ing to realize a reasonable gross the same. There is a pattern to ing is and what your return on it is likely that you will dramati- your business. profit or you’re selling to some- the way they do things – how investment is? Do you know cally improve sales activity. Any growth strategy that you one who is never going to pay they get the prospect interested, what the most effective form of I have just touched on a few develop should fit into one of you. Focusing solely on sales how they keep them interested, advertising for your business is strategies that can be used to these four categories. Any strat- growth can lead to insolvency how they handle objections, (e.g. flyers, newspaper adver- increase the number of cus- egy that doesn’t fit into one of if you’re not focused on all as- how they deal with questions tising, radio advertising, etc.)? tomers of the type you want. these categories, such as cut- pects of your business. about price and how they fi- Do you have a schedule for the To finish I am going to focus ting costs, will likely not be a One strategy to increase nally ask for the sale. They advertising activities you will be on the last part of the previ- by Peter Hobb growth strategy. Cutting costs is customers is to develop your usually can do this by building doing? Do you set goals for your ous sentence “customers of HOBB & Company normally a temporary measure “Unique Core Differentiator” trust and understanding with advertising campaigns? All of the type you want”. You need CHARTERED ACCOUNTANTS and is not a strategy for long (UCD). Why do customers buy the prospect as they go along. these are essential elements for to understand who your ideal www.hobb.ca term growth. Actually, cutting from you versus someone else? If you have a high performing a promotions plan. Without customer is and their needs so costs will likely reduce your ca- The reason gives you your UCD sales person in your organiza- a promotions plan your ad- that you can focus your busi- Most business owners want pacity reducing your ability to and you can use this to attract tion you should be using that vertising efforts are likely a hit ness development activities on to grow their businesses. As a take on new business. other customers. What makes person to train your other sales and miss scattergun approach going after that customer. We business grows the profitability In this article I have written your service or product unique representatives. Understand which will eat up your advertis- have all learned the hard way of the business should improve about increasing the number when customers compare you what this person’s sales system ing dollars while contributing that it normally doesn’t pay to driving up the value of the busi- of customers of the type you to other suppliers or service is and use it across your orga- little to your business.