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Ares(2017)1094601 - 01/03/2017 A publication of the European Audiovisual Observatory A publication of the European Audiovisual Observatory Note 3 The presence of broadcasters on video sharing platforms Typology and qualitative analysis Christian Grece October 2016 Director of publication – Susanne Nikoltchev Executive Director, European Audiovisual Observatory Editorial supervision – Gilles Fontaine Head of DMI, European Audiovisual Observatory Author – Christian Grece, [email protected] Analyst, European Audiovisual Observatory Marketing - Markus Booms, [email protected], European Audiovisual Observatory Press and Public Relations - Alison Hindhaugh, [email protected], European Audiovisual Observatory Publisher European Audiovisual Observatory Observatoire européen de l’audiovisuel Europäische Audiovisuelle Informationsstelle 76, allée de la Robertsau F-67000 STRASBOURG http://www.obs.coe.int Tél. : +33 (0)3 90 21 60 00 Fax: +33 (0)3 90 21 60 19 Cover layout – P O I N T I L L É S, Hoenheim, France Please quote this publication as: Grece C., The presence of broadcasters on video sharing platforms – Typology and qualitative analysis, European Audiovisual Observatory, Strasbourg, 2016 © European Audiovisual Observatory (Council of Europe), Strasbourg, 2016 This report was prepared in the framework of a contract between the European Commission (DG Connect) and the European Audiovisual Observatory The analyses presented in this report are the author’s opinion and cannot in any way be considered as representing the point of view of the European Audiovisual Observatory, its members or of the Council of Europe or the European Commission. Data compiled by external sources are quoted for the purpose of information. The author of this report is not in a position to verify either their means of compilation or their pertinence. The presence of broadcasters on video sharing platforms - Typology and qualitative analysis Table of contents 1. Methodology and Limits of note .......................................................................................... 5 1.1 Methodology – qualitative survey of channel pages and videos posted ............................ 5 1.2 Limits of Note .................................................................................................................... 10 2. Main Findings ................................................................................................................... 11 2.1 Executive summary - General overview ........................................................................... 11 2.2 Public broadcasters in EU-5 .............................................................................................. 14 2.3 Commercial broadcasters – EU-5 ...................................................................................... 17 2.4 Pay TV – EU-5 .................................................................................................................... 20 2.5 Thematic channels – EU-5 ................................................................................................. 23 2.6 Summary of Main Multi-Channel Network (MCN) acquisitions ....................................... 25 3. ANNEXES AND DATA ......................................................................................................... 29 4. France .............................................................................................................................. 30 4.1 French broadcasters on YouTube – Summary tables ....................................................... 30 4.1.1 Ranking of broadcasters official YouTube channels and broadcasters web sites .... 32 4.2 France Télévisions – public broadcaster ........................................................................... 35 4.2.1 France Télévisions channel presence on YouTube ................................................... 35 4.2.2 France Télévisions channel presence on Dailymotion .............................................. 37 4.3 TF1 – commercial free-to-air broadcaster ........................................................................ 39 4.3.1 TF1’s channel presence on YouTube ......................................................................... 39 4.3.2 TF1’s channel presence on Dailymotion ................................................................... 41 4.4 Canal+ - pay TV .................................................................................................................. 42 4.4.1 Canal+’s channel presence on YouTube ................................................................... 42 4.4.2 Canal+’s channel presence on Dailymotion .............................................................. 44 4.5 Chérie 25 – Thematic channel ........................................................................................... 47 4.5.1 Chérie 25 channel presence on YouTube.................................................................. 47 4.5.2 Chérie 25 channel presence on Dailymotion ............................................................ 47 5. The United Kingdom ......................................................................................................... 48 5.1 UK broadcasters on YouTube - Summary ......................................................................... 48 5.1.1 Ranking of broadcasters official YouTube channels and broadcasters web sites .... 49 5.2 BBC – public broadcaster .................................................................................................. 51 5.2.1 BBC’s channel presence on YouTube ........................................................................ 51 5.2.2 BBC’s channel presence on Dailymotion .................................................................. 52 3 The presence of broadcasters on video sharing platforms - Typology and qualitative analysis 5.3 ITV – commercial broadcaster .......................................................................................... 53 5.3.1 ITV’s channel presence on YouTube ......................................................................... 53 5.3.2 ITV’s channel presence on Dailymotion .................................................................... 53 5.4 SKY – pay TV ...................................................................................................................... 54 5.4.1 SKY’s channel presence on YouTube......................................................................... 54 5.4.2 SKY’s channel presence on Dailymotion ................................................................... 54 5.5 UKTV’s Dave – thematic channel ...................................................................................... 55 5.5.1 UKTV’s Dave channel presence on YouTube............................................................. 55 5.5.2 UKTV’s Dave channel presence on Dailymotion ....................................................... 55 6. Germany........................................................................................................................... 56 6.1 German broadcasters on YouTube – Summary tables ..................................................... 56 6.1.1 Ranking of broadcasters official YouTube channels and broadcasters web sites .... 57 6.2 ZDF – public broadcaster .................................................................................................. 58 6.2.1 ZDF’s channel presence on YouTube ........................................................................ 58 6.2.2 ZDF’s channel presence on Dailymotion ................................................................... 58 6.3 ProSiebenSat.1 channel presence on YouTube – commercial broadcaster ..................... 59 6.4 Sky Deutschland channel presence on YouTube – Pay TV ................................................ 60 7. Italy .................................................................................................................................. 61 7.1 Italian broadcasters on YouTube – Summary tables ........................................................ 61 7.1.1 Ranking of broadcasters official YouTube channel and broadcasters web sites ...... 62 7.2 RAI’s channel presence on YouTube – public broadcaster ............................................... 63 7.3 Mediaset - Reti Televisive Italia S.P.A (R.T.I) – commercial broadcaster .......................... 64 7.3.1 Mediaset/R.T.I’s channel presence on YouTube....................................................... 64 7.3.2 Mediaset/R.T.I’s channel presence on Dailymotion ................................................. 64 7.4 Sky Italia channel presence on YouTube – pay TV ............................................................ 64 8. Spain ................................................................................................................................ 66 8.1 Spanish broadcasters on YouTube – Summary tables ...................................................... 66 8.1.1 Ranking of broadcasters official YouTube channels and broadcasters web sites .... 67 8.2 RTVE channel presence on YouTube – public broadcaster ............................................... 68 8.3 Atresmedia channel presence on YouTube– commercial broadcaster ............................ 69 8.4 Movistar+ channel presence on YouTube - pay TV ........................................................... 71 Table of tables ................................................................................................................................ 72 4 The