HAMPSTEAD THEATRE RECRUITMENT PACK FOR MARKETING MANAGER Thank you for your interest in the role of Marketing Manager at Hampstead Theatre. To apply for the position, please complete the application form with particular emphasis on how you meet the person specification. You should send your completed application form to [email protected]. The deadline for applications is midday on Wednesday 15 May. Previous applications for this post need not apply. Diversity Statement Hampstead Theatre aims to reflect the diversity of contemporary England, both in the work presented on stage and the audience we attract. A commitment to diversity will ensure the theatre remains relevant, resilient and culturally productive. To shape the future mainstream, we must ensure we engage with artists from a wide range of backgrounds and work to eliminate barriers, both actual and perceived, that prevent people from engaging with the theatre. This is especially important for a theatre located in one of the most diverse and deprived areas of London. Our commitment to diversity must be reflected throughout the organisation; not just in the work, but in the diversity of our board of directors, staff and artists; the accessibility of the physical building; and positive messaging and communications. The Company is opposed to any form of direct or indirect discrimination and aims to positively engage with people from all backgrounds. Access Statement If this form is not an appropriate application method for you because of an impairment or disability please contact us to make alternative arrangements. [email protected] Hampstead Theatre information An introduction Welcome to Hampstead Theatre, the home of original and entertaining new work. Since 1959, our simple mission was to create original theatre without creative restriction. We quickly attracted a generation of talent that helped to redefine British Theatre. From Harold Pinter testing out his early plays to the likes of Mike Leigh, Michael Frayn, Abi Morgan, Rona Munro, Shelagh Stephenson – original thinkers, every one. Our mission has not changed. We see ourselves as part of a rich tradition that stretches back to the age of Shakespeare. A tradition that mixes craftsmanship with entrepreneurship. Commercial success with critical acclaim. And a creative eye that seeks out variety – from Olivier Award winning musicals like Sunny Afternoon to mould-breaking plays like The Arrest of Ai Weiwei, The Intelligent Homosexual’s Guide to Capitalism and Socialism with a Key to the Scriptures, Good People, Wonderland and Chariots of Fire. We were the first to turn a theatre into an Olympic stadium. Our state of the art auditoriums (Main Stage and our intimate Downstairs studio) allows our writers, actors, directors maximum creative flexibility. It’s from this base that we will take our work to the wider world. On Tour. To the West End. To the Internet. We’ve live streamed several productions entirely for free in recent years. Last year, we put the first full-length play on Instagram starring Maisie Williams. Our ambitions are big. It’s part of our belief that innovation, reinvention and surprise are the lifeblood of true entertainment. Here’s to the future – it belongs to those who cherish originality. Recent awards Sharon D, Clarke wins the Olivier Award for Best Actress in a Musical for Caroline, or Change (Main Stage), 2019 Ella Road’s The Phlebotomist is Olivier nominated for Outstanding Achievement in an Affiliate Theatre (Downstairs), 2019 Moe Bar-El is Olivier nominated for his performance in Every Day I Make Greatness Happen (Downstairs), 2019 Ella Road’s The Phlebotomist (Downstairs) is a finalist for The Susan Smith Blackburn Prize, 2019 Georgia Christou is nominated for Best Writer for Yous Two (Downstairs) at The Stage Debut Awards 2018 Rajiv Joseph's Describe the Night (Main Stage) wins Best New American Play at the Obie Awards 2018 Sarah Burgess’ Dry Powder is Olivier nomination for Best New Comedy (Main Stage), 2018 Fiona Doyle's The Strange Death of John Doe (Downstairs) is a finalist for The Susan Smith Blackburn Prize, 2018 Branden Jacobs-Jenkins wins the Critics Circle Award for Most Promising Playwright for Gloria (Main Stage), 2018 Job Description Job title: Marketing Manager Reports to: Marketing Director Responsible for: Joint responsibility for the Marketing Assistant Purpose of role: The Marketing Manager is an integral role not just within the Marketing team but across Hampstead Theatre as a whole. The role supports the Marketing Director in all aspects of delivering the department strategy and delivering marketing campaigns to meet our ticket sales and audience development targets. The Marketing Manager is an exceptionally talented, enthusiastic individual. They are a well-organised team player who is willing to support an extremely busy and fast-moving department. We are a small team of three so no task is too big or too small – Hampstead produces at least 14 productions in house a year as well as managing West End transfers, tours, digital broadcasts and our young persons schemes – The Downstairs Club and our Inspire: The Next Playwright Programme. The Marketing team is crucial to the success of Hampstead’s ambitious vision. Strategic priorities for the team collectively include: Build and manage Hampstead Theatre’s brand across London, the UK and internationally Take a strategic, creative and carefully thought-through approach to marketing in order to deliver income targets in excess of £2.4 million in ticket sales each year, with modest budgets Engage creatively with current ticket purchasers as well as encouraging a fun and cultural conversation beyond ticket holders through the creation and distribution of engaging digital content Support the Development Department by optimising membership sales opportunities as well as the promotion of auxiliary sales when possible e.g programmes and play texts Professional, supportive and friendly behavior at all times with colleagues and customers alike Direct responsibilities: Productions To assist the Marketing Director in the creation and completion of all marketing campaigns. This includes all elements of marketing activity including, but not limited to, advertising, direct mail, print distribution, emails and promotion Marketing representative for all Downstairs Productions Assists with West End transfers and other Hampstead Theatre Productions on tour and digital ventures Oversees all reciprocal marketing initiatives with like-minded venues and events, including, but not limited to, PS swaps, reciprocal advertising, marketing opportunities Work collaboratively with our external PR Firm to manage / assist with press interviews, liaising with journalists, actors and creative teams as well as other PR-related events and activities To attend and assist on all Press Nights and Development events, including weekend work where necessary Create season and production-specific materials in conjunction with the Marketing Assistant Be jointly responsible for the accuracy of all marketing communications, maintaining the theatre brand at all times, and advocating for this across the organisation Digital Innovation Works closely with the Head of Sales over the general running and maintenance of Tessitura from a marketing point of view as well as making sure Hampstead is maximising its potential Monitor and evaluate all campaigns, ensuring the ROI and other key metrics are tracked. Report findings and use the results to inform and shape future marketing strategies and planning. Email campaign creator - executioner of all emails from show specific targeted emails through to Hampstead’s triggered Your Visit emails Reports to Marketing Director how each email has performed – informer of what we can do better and what doesn’t work – trend spotter Oversees our audience feedback platform, Showbuzzness, and manages its distribution and appearance on the website Assists the Marketing Assistant with content population on our social media channels – Instagram, Twitter and Facebook as well as social media advertising and monitoring Imagery and editorial content Sourcing and creating interesting and relevant content for Hampstead’s website and social media content to support each production, in line with each show campaign – to be agreed with the Marketing Director Responsible for maintaining our Main Stage programmes business model by advertising revenue – the Marketing Manager must achieve £2k in advert sales per programme Manage the production of the theatre programmes, liaising with the editorial and creative teams about deadlines and managing the relationship between the progamme editor, designer and printer General marketing activity Co-manages the Marketing Assistant’s performance, responsible for supporting and sharing knowledge to improve Assistant’s development Works with Marketing Director in making sure the marketing department are up to date with all external initiatives and requirements for example, GDPR, social media, privacy Equally responsible for the accuracy of all marketing communications and maintaining the Hampstead Theatre brand at all time In conjunction with the Box Office, Development and Press teams, ensure accurate and timely set up for priority and public booking periods, and other major announcements Attendance at all Marketing team and inter-departmental communications meetings Represents the Marketing Director in her absence Any other duties as reasonably requested by Director