For Emergency Managers and other Earthquake Preparedness Practitioners ShakeAlert® Messaging Toolkit December 2020 MESSAGING TOOLKIT TABLE OF CONTENTS Section 1: Overview ......................................................................................................................................................... 1 Purpose ....................................................................................................................................................................... 1 Core Messages ............................................................................................................................................................ 1 Organization ............................................................................................................................................................... 2 How to Use the Messaging Toolkit ............................................................................................................................. 3 Icons as Visual Signposts ........................................................................................................................................ 3 Tools At-A-Glance ....................................................................................................................................................... 4 Consistent Use of Materials and Messaging .............................................................................................................. 4 Tools At-a-Glance by Stakeholder Group ................................................................................................................... 5 Potential Outreach Opportunities At-a-Glance .......................................................................................................... 5 Section 2: Stakeholder Group-Based Best Practices, Tips, Tools, Talking Points ............................................................ 6 Community Groups and Faith-Based Organizations .................................................................................................. 6 Best Practices ......................................................................................................................................................... 6 Keep the Science Simple ..................................................................................................................................... 6 Key Talking Points ................................................................................................................................................... 7 Tools ....................................................................................................................................................................... 8 Digital, Print Materials Thumbnails .................................................................................................................... 8 Social Media ....................................................................................................................................................... 8 Non-Governmental Organizations ............................................................................................................................. 9 Best Practices ......................................................................................................................................................... 9 Keep the Science Simple ................................................................................................................................... 10 Key Talking Points ................................................................................................................................................. 10 Tools ..................................................................................................................................................................... 10 Digital, Print Materials Thumbnails .................................................................................................................. 11 Social Media ..................................................................................................................................................... 11 Business Community ................................................................................................................................................ 12 Best Practices ....................................................................................................................................................... 13 About the Science ............................................................................................................................................. 13 Key Talking Points ................................................................................................................................................. 13 Tools ..................................................................................................................................................................... 14 Digital, Print Materials Thumbnails .................................................................................................................. 14 Social Media ..................................................................................................................................................... 14 i MESSAGING TOOLKIT News Media .............................................................................................................................................................. 15 Best Practices ....................................................................................................................................................... 15 Be first. Be credible. Be honest. ....................................................................................................................... 15 About the Science ............................................................................................................................................. 16 Key Talking Points ................................................................................................................................................. 16 Tools ..................................................................................................................................................................... 18 Digital, Print Materials Thumbnails .................................................................................................................. 18 Social Media ..................................................................................................................................................... 18 Elected and Public Officials....................................................................................................................................... 19 Best Practices ....................................................................................................................................................... 19 About the Science ............................................................................................................................................. 19 Key Talking Points ................................................................................................................................................. 20 Tools ..................................................................................................................................................................... 21 Digital, Print Materials Thumbnails .................................................................................................................. 22 Social Media ..................................................................................................................................................... 22 People with Access and Functional Needs ............................................................................................................... 23 Best Practices ....................................................................................................................................................... 23 Keep the Science Simple ................................................................................................................................... 23 Key Talking Points ................................................................................................................................................. 24 Tools ..................................................................................................................................................................... 24 Digital, Print Materials Thumbnails .................................................................................................................. 25 Social Media ..................................................................................................................................................... 25 People with Limited English Proficiency ................................................................................................................... 26 Best Practices ....................................................................................................................................................... 26 Keep the Science Simple ................................................................................................................................... 26 Key Talking Points, Social Media .........................................................................................................................