panoramaZee Entertainment Investor Newsletter, Vol. 8 CONTENTS • From the MD & CEO’s desk • Zee Entertainment - A Socially Responsible Corporate 500500 millionmillion • Around Zee • Zee in News viewersvviewersiewers • Snippets continentsccontinentson5tinents 16716767 countriesccountriesountries 3030 24/24/ 7 channelscchannelshannels entertainmenteentertainmentntertainment It’sIt’s rainingraining awards!awards! Our Niche bouquet also took off with some differentiated content with the launch of some popular shows like The Middle, No Ordinary MD & CEO’s message kind of story which showcases the life of two little girls in Kasauli who land up in an orphanage at the Family, Body Of Proof on Zee Café and Hollywood’s Best @9 and Catch It First on Zee This quarter has begun on a rewarding note for Zee mercy of strangers. In the non-fiction segment 'Dance Ke Superstars' is an innovative dance format Studio. Zee Trendz has further extended its Entertainment. Last month, Zee Entertainment partnership by joining hands with Asia Spa to was declared the winner in the Entertainment that presents the champions of DID Season 1 and DID Season 2 competing to win the title. We also present the Indian Wellness Industry Awards and category by Dun & Bradstreet at their Rolta launched Keeping Up With The Kardashians. And Corporate Awards 2010 which seek to recognize had ‘SaReGaMaPa L’il Stars Ki Khoj’ auditions which started the search for the next singing star Zee Khana Khazana introduced Simply South and felicitate corporate India's leading companies and Tadka North Ka. from various sectors. among children. For this initiative, we had NCPA as partners who helped us transform the kids’ summer Pavitra Rishta made us proud once again by vacations. Other two programming launches This quarter we also had many shows and channels winning two awards at FICCI Frames 2011; the scheduled for this quarter include ‘Shobha celebrate their anniversaries like Zee TV’s Apno Ke leading character Manav bagged the award for Somnath Ki’ and ‘Mrs. Kaushik Ki Paanch Bahuein’. Liye Geeta Ka Dharmyudh and Bhagonwali 'The Best Television Actor' while the show itself won celebrated 100 episodes each and Pavitra Rishta recognition as 'The Best Show on Television'. Zee Cinema broke the language barrier for all completed 500 episodes. Zee Kannada and Zee Bollywood lovers across the globe by introducing Telugu have consolidated their positions in tough Pune Press Guild, a prime media body has English subtitling in Singapore, Indonesia & UAE. In markets in the south and outshined their peers. launched its awards from this year called 'Marathi Indonesia, we partnered with ‘OkeVision’, one of Both the channels recently celebrated their 5th and Chitra Padarpan Puraskar 2010-11'. Our Zee the largest providers of DTH services in Indonesia. 6th anniversaries respectively. Talkies - Natarang registered two wins, The Best We also introduced popular actress Tisca Chopra Publicity and The Best Distribution Award, to add to to host ‘Dopahar Zee Cinema Par’. Additionally, The quarter has been eventful and rewarding for its long list of awards. Zee Cinema has also launched ‘Cinema Khel Khel team Zee. We continue to strive for greater The programming objective this year is to present Main’, a game show between breaks of the film milestones and will keep strengthening our viewers with impactful content. For Zee TV with where the entire family participates in the games in performance during this fiscal. ‘Chhoti Si Zindagi’ we have tried to bring in a new Bollywood style. 1 June 2011 panoramapZee Entertainment Investor Newsletter, Vol. 8 ZeeZee EntertainmentEntertainment EnterprisesEnterprises Ltd.Ltd. - A SociallySocially ResponsibleResponsible CorporateCorporate The goal of any CSR activity is to embrace takes care of street children. On the occasion of Week'. Various artists from the channel’s fiction and responsibility for the company's actions and Durga Pujo 2010, Zee Bangla also held the Maha non-fiction shows participated to communicate with encourage a positive impact through its activities Pujo Maha Moja, a painting competition amongst the common man. The activity got massive on the environment, consumers, employees, NGO children, and distributed gift hampers, prizes coverage from the local print media, cable communities, stakeholders and all other members and refreshments. networks and electronic media. It also showed of the public sphere. remarkable results. According to Thane Traffic Yet another CSR campaign was The Green Earth Police Division, the percentage of road accident Zee Entertainment has been very conscious of its Campaign taken up by ETC Channel Punjabi. It deaths reduced up to 21.5% from Mar 2010 to social deeds. The CSR policy at Zee propounds was a green movement involving over 50 colleges, Mar 2011, while serious injuries from road accidents beliefs that 'a business cannot succeed in a society 1,000 students and numerous academicians. reduced up to 18% within the same phase. that fails'. 'You cannot be successful if you haven't Today, the crusade continues to evoke environment given back to what you have got from'. awareness across the Punjab region and has Lajja is based on a true story about a girl who received stupendous success on Facebook along becomes a victim of a sex racket and stands against At Zee CSR is practiced by every channel. Zee TV with active on-ground participation and appreciation the evils, fighting for justice. Zee Marathi arranged and Zee Cinema as the flagship channels take the from various corners of the state. a symposium with the help of various social and lead. Last year for instance, Zee TV associated with cultural groups. The forum had a central thought to 'Save the Children India (STCI)' to spread Diwali communicate "Tumchi Mulgi Surakshit Ahe Ka?" (Is cheer amongst underprivileged children who are your daughter safe?). A number of sessions being educated and trained at the NGO centre for covering the same subject were arranged in a better tomorrow. With the lives of orphaned colleges across Maharashtra. In all the above children at the very heart of Chhoti Si Zindagi, Zee activities, various social activists, police officers, TV endeavours to bring a smile to the faces of renowned journalists and show artists took active under-privileged and orphaned children supported part to ensure spread of effective communication in by Smile Foundation, an NGO that works towards the society. giving them a quality life. The channel has announced its support towards financing the Zee Salaam has used the channel and shows to educational needs of 100 children for a year. promote and revive many Indian cultures. Through the show Salaam Aaj, Shayar Jaunpuri, a renowned Urdu shayar of international repute, based at Dist. Zee Telugu raised funds through Zee Foundation Jaunpur, U.P. was helped in publishing his book and for relief for the Sep 2009 flood victims. All the save the dying culture of shayaris, while Abdul employees also contributed one day’s salary Mannan’s renowned business of Surma towards the cause. An amount of Rs. 4,15,808 was manufacturing in Rampur was saved from dying handed over to the District Collector, due to lack of funds. Pehel – Ek Koshish, on the Mahabubnagar for installation of RO water other hand, is a program that encompasses good treatment plants at Rajouli area. work put in by niche NGOs who have vowed to enhance the level of basic education amongst the Zee Marathi took on the challenge of Road Safety economically backward Indian Muslim community. for youth and the society at large. They associated with the Thane Police Division and arranged for a float and tag distribution programme called 'Safety Zee Cinema undertook 'Gift a Toy' activity in which all Zee Network employees in Mumbai and Delhi were encouraged to donate old toys. The toys collected from this donation drive were given to children from STCI. On International Women's Day, Zee TV also announced the launch of 'Project Protsahan', a drive towards empowerment of women. Zee Bangla initiated the Rotary International’s Dance Bangla Dance Junior Activity in association with Kidderpore Academy School, where merchandise was distributed among school Zee Entertainment has also undertaken many children and in multiple polio camps organized by initiatives to help serve different segments of society. Rotary of Kolkata and Cine Asha, an NGO which Some of them include: 2 June 2011 panoramapZee Entertainment Investor Newsletter, Vol. 8 Zee Touch India Initiative: Knowing that Zee liberating nearly 10 lakh tribal children through The Maharaja Agrasen Rashtriya Samman enters millions of homes worldwide and was one-teacher schools across 34,343 villages in 2010-11 has been bestowed on our Chairman, welcomed and cherished in each of them, it India by way of imparting free education and Subhash Chandra. The award is given for best work decided to put this reach and goodwill to some developmental means of life. Zee Entertainment and achievements in the field of social harmony. charitable use. Zee launched the Touch India has taken EVFI under its aegis and all its group Initiative by virtue of which various organisations companies and employees either individually or At Zee, ‘Giving’ is equivalent to ‘Winning’. and social bodies could air films focusing on social collectively have embraced a number of these causes on all available Zee channels without schools. This initiative has been fuelled by Mr. paying for the airtime. Some of the Public Service Subhash Chandra's vision of eradicating illiteracy Ads featured here have been: campaigns on breast from the tribal areas of India. Apart from basic cancer, polio, for the visually impaired, for education, Ekal also extends support for healthcare HIV/AIDS on International Aids Day, AIDS education, development education and empowerent awareness campaign by Mukti Foundation and the education to the marginalized sections of society latest being the Jacha Bacha Ad which talks about residing in remote India.