• Cognizant IBM Sterling Practice Overview Enabling Ubiquitous Buying via Multichannel Fulfillment Achieving True Multichannel Unique Nature of the Practice The retail landscape has changed dramatically over By remaining focused within the IBM Sterling com- the last few years, becoming increasingly complex merce space and seamlessly leveraging our vast as the “customer experience” spreads across capabilities in the areas of enterprise business retail channels. Customers today are “window- process consulting, change management, design, shopping” — researching, comparing and buying development, testing and QA among other areas, products online — and picking up or returning the our IBM Sterling commerce practice affords our product at stores. With the emergence of social customers an intimate consulting experience nor- and mobile commerce, customers want a seamless mally found in boutique consulting firms, but with shopping experience across channels. the added depth and breadth of a Tier 1 company. This cross-channel experience can be enabled We have some of the best IBM Sterling talent and only when there is a “buy anywhere, fulfill specialists — some with decades of implementa- anywhere” ability. tion experience. We team them up with business consultants who were retailers in the past and with IBM Sterling has a unique combination of powerful other IT practitioners with global project delivery capabilities: enterprise-wide inventory visibility; expertise. This combination of expertise can map a sophisticated order management mechanism retailer needs to the IBM Sterling product, suggest that can spawn multiple fulfillment channels; best practices and successfully implement in a inventory tracking across the entire supply chain; cost-optimized global delivery model. Our IBM and integration with multiple order capture Sterling practice is able to provide end-to-end systems. Plus, IBM Sterling provides advanced services ranging from evaluation of the product, engineering capabilities — such as its Services implementation, program/change management, Definition Framework that allows order capture, testing, support and infrastructure/hosting. inventory visibility, demand supply matching and order fulfillment as a service — which together Our IBM Sterling practice has developed and make the enterprise both flexible and comprehen- invested in an industrialized portfolio of assets. sive. As part of the larger IBM Smarter Commerce These include: initiative, this product fits into the buy-market- • Multichannel retail process model mapped to sell-service retail business paradigm. IBM Sterling capability. Due to this unique nature of the product and the • Tailored estimation model for IBM Sterling immense value that it provides, we have invested implementations. and built a strong capability in IBM Sterling. • Customized delivery methodology. cognizant IBM Sterling practice overview | august 2012 • Code generation and automated review tools. • Unified inventory views across channels. • Standard functional test cases. • Our proprietary methodology ensures faster • Custom lightweight alternatives to RCP-based time to market and realization of business modules. benefits. Back-order management. • Automated alert resolution/event correlation. • • Efficient supply chain collaboration with These assets are deployed in every implementa- suppliers, vendors and trading partners. tion. The IBM Sterling practice works with other Inventory transfers across fulfillment centers product experts of the IBM Smarter Commerce • and stores. family, providing end-to-end support for buy- market-sell-service retail business processes. • Capacity planning and management. • On-time replenishment. Partnership with IBM • Delivery services. We enjoy a strategic partnership with IBM, • Better visibility into order lifecycles and enabling unique joint service propositions. We also improved customer experience. work closely in its product development lifecycles and have developed competitive advantages in Representative Case Studies new products and platforms. We have access to • Implementation of IBM Sterling for a the IBM labs that provide complimentary services U.S.-based outdoor goods retailer. such as hardware sizing and solution audits. • Multiyear implementation of IBM Sterling Bringing Value to Retailers platform, store order management, customer order management and order interface at Our IBM Sterling practice has worked with a warehouse for the world’s largest office product versions from 7.x to 9.x and has enabled supplies retailer. multichannel business processes: • Support and maintenance of an OMS for a • Intelligent sourcing from stores for online U.S.-based tile manufacturer. orders. • Drop-ship vendor and direct-store-delivery for • Buy online, pick-up at the store. a U.S.-based sporting goods discount chain. • Mobile pick-pack-ship at the store/warehouse. • Multichannel roadmap for a UK-based • Order capture and management at the store up-market department store chain. and call center. • Support and maintenance of the IBM Sterling • Drop-ship vendor integration. fulfillment system for a U.S.-based sporting • Reverse logistics, including product return at goods retailer. the store. About Cognizant Cognizant (NASDAQ: CTSH) is a leading provider of information technology, consulting, and business process out- sourcing services, dedicated to helping the world’s leading companies build stronger businesses. Headquartered in Teaneck, New Jersey (U.S.), Cognizant combines a passion for client satisfaction, technology innovation, deep industry and business process expertise, and a global, collaborative workforce that embodies the future of work. With over 50 delivery centers worldwide and approximately 145,200 employees as of June 30, 2012, Cognizant is a member of the NASDAQ-100, the S&P 500, the Forbes Global 2000, and the Fortune 500 and is ranked among the top performing and fastest growing companies in the world. Visit us online at www.cognizant.com or follow us on Twitter: Cognizant. World Headquarters European Headquarters India Operations Headquarters 500 Frank W. 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