WWW.FFORWARD.BIZ MARKETING AS SEEN BY THE BEST MARKETING EXPERTS MANAGEMENT TOUR: MARKETING PRELIMINARY SCHEDULE AS SEEN BY THE BEST MARKETING EXPERTS MANAGEMENT TOUR: MARKETING AS SEEN BY THE BEST MARKETING EXPERTS Please be advised that: 1) The schedule may be changed. If a visit to a certain company cannot be carried out, tour organizers will arrange a meeting at an equally prominent company in the same field. To receive updates on the tour schedule, please contact the FastForward representatives. 2) When drawing up the schedule, tour participants’ requests and objectives are taken into account. 2 WWW.FFORWARD.BIZ MANAGEMENT TOUR: MARKETING AS SEEN BY THE BEST MARKETING EXPERTS PRELIMINARY SCHEDULE SUNDAY MONDAY, TUESDAY, WEDNESDAY Arrival Hotel Check-In. Suggestions: 8:00-8:45 Breakfast at the Hotel The Michelangelo Hotel **** 9:00-10:00 The Michelangelo Hotel is just one block away from the Radio City Music Hall Departure for IGNITION and within 10 minutes of walking distance from Times Square and Broadway. Business Conference N. Free transportation to Wall Street is provided on weekdays. Decorated in neoclassical style, rooms at Michelangelo are furnished with cherry-wood. http://www.businessinsider.com/event/ignition-2014 Guests are given access to a fitness center at the hotel and the nearby private Location: The Times Center sports club with a pool and sauna. In the morning, a continental breakfast with 242 West 41st Street New York, NY 10036 coffee and pastries is served. The New York Marriott Marquis Hotel **** This four-star hotel situated in the very heart of Time Square and Broadway Arrival at John F. Kennedy International Airport, has three restaurants, including a revolving restaurant on the roof. New York Marriott Marquis offers luxurious rooms with a spacious socializing New York City. area. Some rooms command a panoramic view of New York. The Marquis http://www.panynj.gov/airports/jfk.html Hotel has a 370-square-meter fitness center which also affords a view of Адрес: Jamaica, New York, NY 11430, USA Times Square. FastForward provides transportation from the airport to the hotel and addresses all the logistics issues. The IGNITION: Future of Digital Business Conference brings together more than 700 senior executives from different countries and various fields such as technology and innovation, mass media, entertainment, investing, finance, and the Internet in order to study and discuss new business models for digital media. IGNITION offers cutting-edge ideas and insights into digital business models. The conference will focus on the future of mass media and state-of-the-art technology and the effect mass media has on the world around us depending on how we use information, grow, invest, communicate, work, play, and live. Meeting the organizers. Briefing on the tour schedule. WWW.FFORWARD.BIZ 3 MANAGEMENT TOUR: MARKETING PRELIMINARY SCHEDULE AS SEEN BY THE BEST MARKETING EXPERTS 10:00-17:30 Speakers: Speeches, forums, networking Jeff Bezos, President, Chief Executive Officer and Chairman of the Board Amazon Topics for discussion: Michael Heyward, CEO & Co-Founder Whisper Brendan Iribe, CEO Oculus VR • Wars of the Worlds Deep dives into the 2015 outlooks for Apple, Google & Facebook. Chris Anderson, Co-Founder & CEO 3D Robotics • Mobility, Mobility, Mobility Follow the eyeballs. Martin Clarke, Publisher MailOnline • Video Explodes $5 billion a year and counting--what comes after cats & Ann Lewnes, SVP & CMO Adobe Systems Incorporated pre-rolls? Phil Libin, CEO Evernote • Monkeys In the Middle Brands go straight to consumers--what happens Shailesh Prakash, CIO & VP, Digital Product Development to everyone else? Washington Post • The New New New News Bundles, atomic units & video clips... or all of Justin Smith, CEO Bloomberg Media the above? • It’s the (Customer) Data, Stupid Who’s going to own it? Fred Wilson, Managing Partner Union Square Ventures • One World, Under IP The Internet’s accelerating TV takeover. • Life After Cookies Psst: They’re doomed. Henry Blodget, CEO & Editor-in-Chief Business Insider • Media Snacking1, Ad Blindness2 & Social Blurt Coming to terms with the new normal audience. • The New Advertising Metrics. Jim Breyer, Partner; Founder & CEO Accel Partners; Breyer Real-time trading plus massive data – will Capital • Get With the Program (matic) 1 Media Snacking is the ability of mass media to reach customers and automation turn the CPM tide? influence them in order to attract them as buyers. Andrew Keen, Executive Director FutureCast • Size Matters Do publishers have to be platforms? Jon Oringer, Founder & CEO Shutterstock, Inc And others... 2 Ad Blindness means placing banners in such a way that users ignore them either consciously or subconsciously. After speeches and forums, the participants will have an opportunity to network with the world’s leading experts and discuss the things they’ve heard with experts from other countries. After the experts have delivered their speeches, a short networking coffee break will be held. 12:30-13:30 Lunch 19:30-21:00 Return to the hotel and dinner 4 WWW.FFORWARD.BIZ MANAGEMENT TOUR: MARKETING AS SEEN BY THE BEST MARKETING EXPERTS PRELIMINARY SCHEDULE THURSDAY 8:00-8:30 13:30-15:00 15:30-17:00 Breakfast at the Hotel Visit to Pfizer. Visit to Nike http://www.pfizer.com/ http://www.nike.com/ 9:00-11:30 Address: 235 E 42nd St, New York, NY 10017, USА Address: 6 E 57th St, New York, NY 10022, USA Visit to Bloomberg Tower Nike is a world-famous American manufacturer of sports apparel and athletic http://www.bloomberg.com/ shoes. Nike has an almost 95% share in the US basketball shoe market. The Address: 731 Lexington Ave, New York, NY 10022, USA company markets its products under its own brand, as well as Air Jordan, Total 90, Nike Golf, Team Starter, and others. Nike subsidiaries include Converse and Hurley International. The tour participants will visit the Nike office. Discussion will focus on: 1. Nike’s advertising marketing and its advantages; 2. Innovation, new market opportunities assessment, new product lines development, as well as the company’s information and distribution systems upgrading; 3. Nike’s marketing policy based on loyalty retention. At the end of the visit, the guiding expert will hold a Q&A session addressing all the topics the participants are interested in. Pfizer is a major pharmaceutical corporation which develops and produces medicine for a wide range of illnesses, including diabetes, cancerous diseases, and CVD. Each year, the company invests up to US$7.5 billion in research and development of new effective medicine. Pfizer operates in more than 150 countries. Bloomberg is one of two leading financial media companies bringing up- The tour participants will visit one of the main Pfizer offices. Discussion to-date information to professional financial market players. will focus on: The tour participants will visit the Bloomberg head office. Discussion will 1. Online marketing (smart objects, visual web content, big data focus on: personalization, etc); 1. Integrated marketing implementation in business environment. 2. Pfizer’s innovative marketing approaches; Blogging as an effective commercial tool; 3. Implementing digital and multichannel marketing in pharmaceutics. 2. Content management; 3. Bloomberg’s content marketing strategies; At the end of the visit, the guiding expert will hold a Q&A session 4. Media marketing implementation at BloombergTV. addressing all the topics the participants are interested in. 18:00-19:00 Dinner 12:00-13:00 Lunch 20:00 Return to the Hotel WWW.FFORWARD.BIZ 5 MANAGEMENT TOUR: MARKETING PRELIMINARY SCHEDULE AS SEEN BY THE BEST MARKETING EXPERTS FRIDAY 8:00-8:30 13:30-15:00 Breakfast at the Hotel Visit to Tiffany http://www.tiffany.com/ 9:00-11:30 Address: 200 5th Ave, New York, NY 10010, USA Visit to New York Times Tiffany is an American company selling jewelry, sterling silver, china, crystal, stationery, perfumes, adornments, accessories, as well as various leather goods. Many of these products are sold at the Tiffany stores, as well as through direct male and corporate merchandizing. The tour participants will visit the Tiffany office. Discussion will focus on: 1. Tiffany & Co. marketing approaches ; 2. Marketing support for new products and services development; 3. Tiffany’s pricing policy; 4. Marketing mix as used by Tiffany & Co. At the end of the visit, the guiding expert will hold a Q&A session addressing all the topics the participants are interested in. 15:30-17:00 Visit to Estee Lauder http://www.esteelauder.com/ Address: 767 5th Avenue, Concourse Level, New York, NY http://www.nytimes.com/ 10153, USA Address: 620 8th Ave, New York, NY 10018, USA Estee Lauder is a well-known American makeup and fragrance manufacturer. The New York Times is the third most popular American newspaper after The Over the years, Estee Lauder has acquired a number of major companies, Wall Street Journal and USA Today. It has won 112 Pulitzer Prizes, more than including MAC, Aveda, Darphin, and others. The company markets its products any other news organization. The domain nytimes.com is rightly considered under 28 brands, including Estee Lauder, Clinique, Tommy Hilfiger, MAC, Donna one of the most popular news sites, attracting 30 million visitors a month. Karan, and American Beauty. Estee Lauder employs 32,000 people. As of fiscal The tour participants will visit the New York Times headquarters in New York. year 2009 ending on June 30, the company’s revenue amounted to US$7.32 Discussion will focus on: billion whereas its net profit was US$218.4 million. 1. Addressing segmentation issues and methods of target audience The tour participants will visit the Estee Lauder office. Discussion will focus on: attraction; 1. Unconventional product promotion methods employed by the company; 2. The fundamental rules of the New York Times content marketing; 2.