the The Alliance of Beverage Licensees Publican Spring 2016 Featuring The Surging Popularity of ONE20 Public House p20 Craft Products p8 40026059 # • Service, Selection, Social p14 • Creative Recruiting p22 AGREEMENT AGREEMENT • Staying Ahead of the Game p28 Lemon Lime: Refreshing lemon and lime flavours ENJOY IT Sku: 503318 HOT OR COLD PER $7.42 4PK WPP* JAN 31-FEB 27 $6.42 Grapefruit: Crisp and light refreshing flavours. Sku: 821652 PER $7.42 4PK WPP* April 1-30 $5.89 Mixed Berry: Bursting with field berry flavours. Sku: 152033 PER $7.42 4PK WPP* FEB 28-MAR 31 $6.42 MUDSHAKE CARAMEL MUDSHAKE STRAWBERRY MUDSHAKE CHOCOLATE Rich, sweet, engaging Smooth and creamy Rich, creamy milk caramel flavours that with the taste of chocolate blended with a Iced Tea stimulate your taste buds. fresh strawberries. sophisticated touch of vodka. Sweet tea with citrus. Sku: 751776 SKU: 374850 SKU: 824490 SKU: 824490 Try One PER PER PER PER 4PK $7.28 4PK $9.79 4PK $9.79 $9.79 4PK Today! WPP* APRIL 1-30 $5.75 WPP* JAN 31-FEB 27 $7.89 WPP* FEB 28-MAR 31 $8.29 WPP* JAN 31-FEB 27 $7.39 Honesty Box NAUGHTY COW CHOCOLATE delivers great taste, Smooth and creamy not too dry and ready-to-drink liqueur with not too sweet. intense chocolate flavours. $16.49 Pear SKU: 473298 SKU: 418988 WPP* APRIL 1-30 $14.49 Sweet flavours NAUGHTY COW CAKE and aroma of a Chocolate and delicious vanilla cake bartlett pear. flavours for an experience that’s a celebration all on its own. Apple PER PER $12.99 SKU: 584060 $2.18 CAN $2.20 CAN SKU: 743161 Light, well balanced CIDER WITH PEAR APPLE CIDER crisp apple WPP* FEB 28-MAR 31 WPP* FEB 28-MAR 31 flavour. $1.68 $1.70 ALL THE PRODUCTS SHOWN ABOVE ARE GLUTEN FREE BC Interior – Teresa Olson, [email protected] Tri-cities / South Vancouver – Vito Maracic, [email protected] Vancouver Central / North Shore – Naomi Hawksworth, [email protected] Vancouver Island – Lonnie Eckardt, [email protected] BC Sales Lead – Curry Scott, [email protected] www.independentdistillers.ca *WHOLESALE PRICE PROMOTION. PRICES SUBJECT TO CHANGE WITHOUT NOTICE. ADVERTISED PRICES AND PLANNED DISCOUNTS CORRECT AS OF ADVERTISING DEADLINE. Lemon Lime: Refreshing lemon and lime flavours ENJOY IT Sku: 503318 HOT OR COLD PER $7.42 4PK WPP* JAN 31-FEB 27 $6.42 Grapefruit: Featured Crisp and light refreshing flavours. Sku: 821652 PER Publican $7.42 4PK WPP* April 1-30 $5.89 Michael Lehnert ONE20 Mixed Berry: Public House Bursting with field berry flavours. Sku: 152033 PER $7.42 4PK WPP* FEB 28-MAR 31 $6.42 MUDSHAKE CARAMEL MUDSHAKE STRAWBERRY MUDSHAKE CHOCOLATE Rich, sweet, engaging Smooth and creamy Rich, creamy milk caramel flavours that with the taste of chocolate blended with a Iced Tea stimulate your taste buds. fresh strawberries. sophisticated touch of vodka. Sweet tea with citrus. SKU: 374850 SKU: 824490 SKU: 824490 Quarterly Publication for the Sku: 751776 Alliance of Beverage Licensees Try One PER PER PER PER 4PK $7.28 4PK $9.79 4PK $9.79 $9.79 4PK 2nd floor 948 Howe Street, Vancouver, BC V6Z 1N9 Today! WPP* APRIL 1-30 $5.75 WPP* JAN 31-FEB 27 $7.89 WPP* FEB 28-MAR 31 $8.29 WPP* JAN 31-FEB 27 $7.39 T 604-688-5560 F 604-688-8560 Toll free 1-800-663-4883 [email protected] www.ablebc.ca @ABLEBC 2015-2016 Board of Directors & ABLE BC Staff President Poma Dhaliwal Vice President Al Deacon Treasurer & Director Steve Smith 20 Directors Brady Beruschi, Michael Brown, Patrick Greenfield, Trevor Kaatz, Al McCreary, Danny Rickaby Executive Director Jeff Guignard Membership & Communications Danielle Leroux The Publican Editorial Committee: Dave Lindsay, Chris Mahony, Brian Riedlinger, Marilyn Sanders 8 14 22 28 Honesty Box NAUGHTY COW CHOCOLATE delivers great taste, Designed, Produced & Published by: Smooth and creamy EMC Publications the not too dry and 19073 63 Avenue, Surrey BC V3S 8G7 ready-to-drink liqueur with not too sweet. Ph: 604-574-4577 1-800-667-0955 intense chocolate flavours. Fax: 604-574-2196 [email protected] $16.49 Pear www.emcmarketing.com Spring 2016 Publisher Joyce Hayne Publican SKU: 473298 SKU: 418988 WPP* APRIL 1-30 $14.49 Designer Krysta Furioso Sweet flavours Copy Editor Debbie Minke ABLE BC Editor Jeff Guignard NAUGHTY COW CAKE and aroma of a Features bartlett pear. Departments Chocolate and delicious vanilla cake Copyright EMC Publications flavours for an experience that’s a 8 The Surging Popularity of Craft 4 President’s Message celebration all on its own. PUBLICATIONS MAIL AGREEMENT NO. 40026059 Products: Seizing the Opportunity Apple RETURN UNDELIVERABLE CANADIAN ADDRESSES 5 Executive Director’s Report PER PER TO CIRCULATION DEPT EMC PUBLICATIONS 13 ContainerWorld: Caring for Craft Beer $12.99 SKU: 584060 CAN CAN 6 LRS & Hospitality Sales $2.18 $2.20 19073 63 AVENUE 14 Service, Selection, Social: How to SKU: 743161 Light, well SURREY BC V3S 8G7 7 Product Showcase balanced CIDER WITH PEAR APPLE CIDER email: [email protected] Compete in BC’s Changing Retail crisp apple WPP* FEB 28-MAR 31 WPP* FEB 28-MAR 31 Environment 18 LDB Report flavour. $1.68 $1.70 20 Profile - ONE20 Public House 19 Wine Report 22 Creative Recruiting: Thinking 27 Names in the News ALL THE PRODUCTS SHOWN ABOVE ARE GLUTEN FREE Outside the Box 31 What's New? 26 Joint Venture Drinking: Who’s At Fault? 34 ABLE BC Benefits BC Interior – Teresa Olson, [email protected] 28 Staying Ahead of the Game: Regular 35 Upcoming Events Tri-cities / South Vancouver – Vito Maracic, [email protected] Equipment Maintenance is Key Vancouver Central / North Shore – Naomi Hawksworth, [email protected] The statements, opinions & points of view expressed in 36 BCHF Update published articles are not necessarily those of ABLE BC. 32 What is a Good Pour Cost? Vancouver Island – Lonnie Eckardt, [email protected] Advertisers are not necessarily endorsed by ABLE BC. 38 Spotlight on Flavoured Rum BC Sales Lead – Curry Scott, [email protected] www.independentdistillers.ca 37 Pricing Drinks the Right Way *WHOLESALE PRICE PROMOTION. PRICES SUBJECT TO CHANGE WITHOUT NOTICE. ADVERTISED PRICES AND PLANNED DISCOUNTS CORRECT AS OF ADVERTISING DEADLINE. President's Message by Poma Dhaliwal It is perhaps the most tumultuous liquor policy for BC. We have been sharing these results with inventory demand; and how the LDB is working environment in recent memory. As the voice government and our members. We continue to with vendors to ensure industry customers get of BC's private liquor industry, the Alliance of fight to allow BC’s private liquor stores to sell to access to the products they need when they need Beverage Licensees (ABLE BC) remains committed the province’s pub and restaurants, the next step them. While we all agree there is much to improve, to what matters most: advocating for your in a “level playing field”. it is clear that the new team understands our interests and protecting your investments. industry’s challenges and has set a goal of being our industry’s “vendor of choice”. We look forward With all of the legislative, regulatory, and policy Marijuana Sales in Licensed Establishments to continuing our discussions with LDB Wholesale changes taking place in our industry, we spend on your behalf in the days ahead, to ensure LDB much of our time meeting with Ministers, MLAs, In November, we surveyed our members on the fully understands the needs and concerns of BC’s municipal councils, and other government sale of marijuana in BC’s liquor primaries and private liquor industry. officials, to share our members’ concerns and private liquor stores. The poll results were clear: achieve workable solutions. To ensure you’re up- an overwhelming majority of ABLE BC members It is a time of transformative change in our industry. to-speed on our policy priorities for 2016, here’s support using BC’s existing liquor licensees to It’s no secret that we are all stronger when we work a list of some of the key issues we are advocating: sell recreational marijuana. together, and that our membership base of nearly ABLE BC has had preliminary discussions about 1,000 licensees is a significant strength when the necessary policy framework with government advocating for your interests with government Allowing Licensee-to-Licensee Sales officials, including the LCLB and LDB. If the federal and businesses. For more information about BC’s private liquor retailers are still prohibited from government legalizes marijuana, ABLE BC will be ABLE BC, our Member Benefits, and what we are selling products to BC’s pubs and restaurants. In recommending to government that BC’s age- doing to protect your investments, please visit our many cases, private retailers are better suited controlled liquor primaries and licensee retail website (www.ABLEBC.ca) and consider joining and better situated to supply these customers. stores are best equipped to sell marijuana. the Alliance, if you’re not already a member. Allowing “licensee-to-licensee” sales could be If there is anything else we can do to help, or if you an important business opportunity for private Improving LDB Wholesale Operations have any questions about liquor policy changes, retailers, and generate millions of dollars in I hope you won’t hesitate to get in touch. You additional revenue for government. ABLE BC has had several positive meetings can contact us any time at [email protected] or This fall, ABLE BC received the results of our with the new senior management team at LDB 604-688-5560. economic analysis, proving that “licensee-to- Wholesale.