IT’S TRULY LOCAL COMPLIMENTARY COPY FIRST ENGLISH AUGMENTED WEEKLY SUNDAY, OCTOBER 29, 2017 ISSUE 225 www.bahrainthisweek.com Follow us on: FRIDAY BRUNCH AT LA MED A delicious buet of international specialties and selected house beverages and soft drinks. BHD 30.000 net per person, inclusive of soft beverages BHD 35.000 net per person, inclusive of selected alcoholic beverages Fridays, 12:30 p.m. to 3:30 p.m. The Ritz-Carlton, Bahrain | 1758 6499 | [email protected] SAUDI ARABIA PAGE 04 IS THE FIRST COUNTRY TO GRANT CITIZENSHIP TO A ROBOT PAGE 12 PAGE 05 BAHRAIN WINS BEST OF NATION MEDAL IN THE WORLD SKILLS 2 SUNDAY, OCTOBER 29, 2017 bahrainthisweek SPOTLIGHTSPOTLIGHT ACHIEVING GLOBAL RECOGNITION What was this event and where did it Motors, my colleagues, friends, my take place and Why did you attend family, and moreover people I met at the this event? GMF have all praised me so much. It’s The event is called the Global Marketing an amazing feeling to be very honest. Forum it is an annual event that takes The whole team was so supportive place every year from the German and proud of what we have achieved. Based Mercedes-Benz Head Quarters, They are very proud of me and I'm so where all of the marketers of the delighted to have such colleagues. Mercedes-Benz World attend. This year it was held in Lisbon, Portugal, unlike What is your background and how every year that takes place in Germany. did you become involved with Al This GMF was supported by the Haddad Motors? presence of the German Head Quarters I have been working in the Automotive management. Attending the GMF industry for about 13 years. Worked were Dr. Jens Thiemer, VP Marketing with many brands from the British, Germany, Mr. Benjamin Syrig, Over German, Italian and American Seas Marketing Head, Natanael Sijanta, manufacturer. Al Haddad Motors has Head of Marketing, Mercedes-Benz been more than family and I have Cars Stuttgart Germany. Being the always loved working with them. I Marketing Manager for the Distributor got an opportunity as the Marketing of Mercedes-Benz in Bahrain I attended Manager at Al Haddad motors in the GMF. 2009 and since then it's always been Mercedes-Benz as a car dealer. What was the Award for and how did you win? What does Al Haddad Motors do to The Award was for the 'Digital encourage brand loyalty? Champion'. I won the award for Al Haddad Motors is the official and the participating in the competition that had only dealership for Mercedes-Benz in the around 159 participants from over 100 kingdom of Bahrain. The mission of the countries and representing Al Haddad company is to provide customers with Motors and Bahrain. The competition a great driving experience and provide was open to all individuals to participate exceptional service. We strive to bring and become the digital champion via excellence to our customers and learn using the digital app created by the and improve from those experience Mercedes-Benz team in many different day to day. The team is excellent and forms and for utilizing the app and the support from the management is getting scores. The purpose of the app fabulous. Results can be seen in the was to understand how important our performance of the business. business is based on the digitalization and how well can we deal with the world In the field of sales & Marketing, how out there. are you able to market a new product in regards to these three aspects: What was that feeling of receiving an Innovation, Efficiency, and Comfort? award for Bahrain? We believe in continuous improvement Winning this award was a very proud and taking risks. The marketing today moment for me. Particularly because it is way different than how it used to was my first award and further the first be 10 years ago. Communication has for the Al Haddad Motors Bahrain as become very easy. It is a digital era well for the Marketing Dept. The day I and customers demand perfection. left from Bahrain to go to Lisbon I had So with the support of our Global never imagined that I would win an Marketing Team, we develop and plan award in front of the Global Mercedes- to utilize all the latest innovations that Benz team. It was a marvellous feeling represent the brand and give's what and I feel very motivated towards my the customers need. Mercedes-Benz job. This is my first ever award I have is working on the new evolution of received for representing my company automotive and will announce some and my country Bahrain. I had a very great news soon. All of these plans are positive response from the various in line with its vision for the new digital markets from Europe, America, Far and electric era. The Marketing Manager of Al Haddad Motors, Imran East and especially my colleagues from the Middle East dealerships. When the What's the auto retail industry going to Sakhawat Ali was the winner who scored 3008 name of your country is called that look like five years from now? points in the Mercedes-Benz Global held its annual gives you that special recognition, the As mentioned earlier things are not feeling is beyond amazing. No matter the same as they use to be 10 years Marketing Forum this year. The event that was held how big or small an achievement may ago. This is the era where we have be if 's for the name of your country and everything digital and stories about in Portugal, Lisbon saw different marketers from for the people you love; then that is the autonomous self driving cars are not around the world.The competition was competed best achievement of all. a myth anymore. We are in the world where things we saw in movies are between 159 participants from over 100 countries How was the news perceived by your coming to life, we shall soon see flying friends and family? cars and I think that's the future. Hybrid around the world. Read on to find out more about the I had so much love and respect received and electric cars are the latest talks and competition and Imran Sakhawat Ali. by the Management of Al Haddad we are already for that. bahrainthisweek SUNDAY, OCTOBER 29, 2017 3 RETHINK BAHRAINRETHINK WHEN TO HONK AND WHEN NO TO. the fellow drivers, to humiliate one of them for some l To warn a driver of your approach in case you are imaginary slight, and much more. And the thing is, about to overtake his vehicle and feel he is oblivious of more often than not no one minds and everyone takes your move. Just press the horn once lightly. the noise and the bleeps in his stride. l To warm a pedestrian who might come in the way But remember that like in Europe, it is different just as you are taking a turn into or out of a bylane. in the Arab Gulf countries. Therefore a driver, Just press the horn once lightly. especially the newcomers from the Sub-continent, must follow the etiquette about pressing the car l To fend off an ‘intruder’ trying to wrestle his way into horn. And the etiquette demands that you press the your lane dangerously with the likelihood of causing an horn only: accident or a driver trying to enter your lane out of turn ahead of you at the red signal once it turns green. Press l To draw attention of a driver who you rightfully the horn hard a couple of times but do not persist. feel is not following the rules of the road. For example with the advent of the mobile phone many drivers tend l To thank a driver in case he has given you way or to talk on the phone or use social media apps thereby has stopped to enable you to get out of an awkward In some countries, especially India and Pakistan, unconsciously slowing down as they proceed on a situation. Just press the horn once lightly. blowing the horn by car drivers is almost their second busy road. This may slow down the traffic and it is nature. Such is the cacophony on the highways and quite legitimate to press the horn to bring them to Remember it is bad manners to press the horn byways in these countries that a newcomer from their ‘senses’ so they take notice of their surroundings. persistently in the fast lane if the driver ahead of you another land sometimes finds his senses numbed in a Press the horn lightly just once or twice. Persistent is maintaining the maximum allowed speed. And so is busy part of a metropolis. or long-duration pressing of the horn is a mark of the practice of continuing to press the horn which is a Apart from all the right reasons, people tend to irritability and not of a gentle reminder and should mark of anger and frustration which should be avoided blow the horn to show off their cars, to browbeat be avoided. when you are on the highway. Supported by rethinkbh www.rethink.com.bh This Column is published in association with Ministry of Interior in public interest. Please send in your queries to [email protected] & MOI will respond in our next issue. 4 SUNDAY, OCTOBER 29, 2017 bahrainthisweek INSIDE BAHRAIN BAHRAIN WINS BEST OF NATION MEDAL IN THE WORLD SKILLS with the technical and professional skills participation of the Kingdom's students required in the labor market.