1 Product Life Cycle Management A Guide to New Product Development I.Komninos, D. Milossis, N. Komninos 2 This guide has been produced in the framework of INTERREG IIIC operation NPD-NET (http://www.urenio.org/npd-net). NPD-NET is a network of six European institutions aiming to enhance the capability of European companies in the New Product Development (NPD). The project is based on the development and implementation of a web-based guide to provide support material for the whole NPD process from the idea generation through the product commercialization. NPD-NET is funded by INTERREG IIIC. The material of the New Product Development Guide has been collected from various sources, referred in the guide content. URENIO was only responsible for the organization and editing of the material included. The original owners of the material are clearly referred in all chapters of this New Product Development Guide. This guide is also presented and organized in web form in the web site of the project NPD-NET (http://www.urenio.org/npd-net). Scientific coordination of NPD-NET and the NPD Guide has been provided by Prof Nicos Komninos. The development and organization of the material of the Guide has been done by Ioannis Komninos. The editing of the Guide has been done by Dimitris Milossis. 3 TABLE OF CONTENTS TABLE OF CONTENTS .................................................................................................................................................. 3 INTRODUCTION ........................................................................................................................................................... 8 NPD STAGE 1: IDEA GENERATION ...................................................................................................................... 10 1.1 TOOLS & SOLUTIONS .............................................................................................................................................. 10 1.1.1 Brainstorming .............................................................................................................................................. 11 1.1.1.1 Brainstorming Methods ........................................................................................................................................ 12 1.1.1.1A. Affinity diagrams .......................................................................................................................................... 12 1.1.1.1B. Osborne's Checklist...................................................................................................................................... 13 1.1.1.1C. Multivoting .................................................................................................................................................... 13 1.1.1.2 Case Studies - Examples ..................................................................................................................................... 14 1.1.1.3 Brainstorming Tool from Urenio ......................................................................................................................... 15 1.1.1.4 Consultants - Experts ........................................................................................................................................... 15 1.1.1.5 Software Tools ...................................................................................................................................................... 15 1.1.1.6 References ............................................................................................................................................................. 16 1.1.2 Competitive Intelligence ............................................................................................................................ 16 1.1.2.1 Improving CI Capabilities .................................................................................................................................... 17 1.1.2.2. Case Studies - Examples .................................................................................................................................... 18 1.1.2.3 Consultants - Experts ........................................................................................................................................... 19 1.1.2.4 Online Resources .................................................................................................................................................. 20 1.1.2.4A. On-line CI Sources ....................................................................................................................................... 20 1.1.2.4B Tools from Urenio Research Unit ................................................................................................................ 20 1.1.2.5 References ............................................................................................................................................................. 20 1.1.3 Conjoint Analysis ........................................................................................................................................ 21 1.1.3.1 Case Studies - Examples ..................................................................................................................................... 22 1.1.3.2 Consultants - Experts ........................................................................................................................................... 24 1.1.3.3 Software Tools ...................................................................................................................................................... 24 1.1.3.4 References ............................................................................................................................................................. 25 1.1.4. Delphi Technique ...................................................................................................................................... 25 1.1.4.1 Consultants - Experts ........................................................................................................................................... 26 1.1.4.2 References ............................................................................................................................................................. 26 1.1.5 Morphological Charts ................................................................................................................................. 27 1.1.5.1 Case Studies – Examples ..................................................................................................................................... 27 1.1.5.2 References ............................................................................................................................................................. 29 1.1.6. Six Thinking Hats ...................................................................................................................................... 29 1.1.6.1. Case Studies - Examples .................................................................................................................................... 30 1.1.6.2. References ............................................................................................................................................................ 31 1.1.7 TRIZ - Idea generation using a problem-solving tool ........................................................................... 31 1.1.7.1 TRIZ Process Methodology .................................................................................................................................. 33 1.1.7.2 Consultants - Experts ........................................................................................................................................... 34 1.1.7.3 References ............................................................................................................................................................. 34 1.2 LEVEL ASSESSMENT FOR STAGE 1: IDEA GENERATION .............................................................................................. 34 NPD STAGE 2: IDEA SCREENING ......................................................................................................................... 35 2.1 TOOLS & SOLUTIONS .............................................................................................................................................. 35 2.1.1. Qualitative Research ................................................................................................................................. 36 2.1.1.1 Case Studies - Examples ..................................................................................................................................... 37 2.1.1.2 Consultants - Experts ........................................................................................................................................... 37 2.1.1.3 Software Tools ...................................................................................................................................................... 38 2.1.1.4 References ............................................................................................................................................................. 38 2.1.2 FMEA (Failure Modes and Effects Analysis) ............................................................................................ 38 2.1.2.1 References ............................................................................................................................................................