NEW ZEALAND RUGBY A BRIGHT FUTURE FOR RUGBY WELCOME We are delighted to present New Zealand Rugby’s strategic plan to 2020, which features: OUR VISION: Our ambition and purpose THE RUGBY WAY – TE ARA RANGA TIRA: Our charter GUIDING PRINCIPLES: How we do things STRATEGIC FOCUS AREAS: There are six of them, and for each we have: • The goal – what we want to achieve. • How we’ll achieve it. • How we’ll measure it. OUR STORY: Who we are and what we do. CONTENTS A vision for rugby 1 New Zealand Rugby 2020 2 Guiding principles 5 Focus areas 9 Our story 22 NEW ZEALAND RUGBY HAS A VISION TO Whāia te iti ahurangi ki te tūohu koe me he maunga teitei Seek the treasure you value most dearly: if you bow your head, let it be to a lofty mountain OUR AMBITION OUR PURPOSE is to be a world-leading sports organisation is to lead, grow, support and and enable all of rugby to promote our game be the best it can be INTRODUCING NEW ZEALAND RUGBY 2020 NZR created and implemented the first iteration of their 2020 Strategy in 2015. This was a five year plan which had a mid term review scheduled. This was duly completed in 2017 and updates were made. Amendments were formulated with present-day knowledge and to realign the organsation to the ever changing landscape. In particular, the DHL New Zealand Lions Series was removed as the series was run in 2017 and provided strong success financially, operationally and a great experience for fans. The organisation is placing more emphasis on respect and inclusion, which is reflected here also. The measures for each focus area were also reviewed and amended where warranted. A notable change was made in terms of female player numbers, as the original target was reached three years earlier than planned. This updated strategy remains in place for the organisation through to 2020. 2 NEW ZEALAND RUGBY 2020 STRATEGY THE RUGBY WAY – TE ARA RANGA TIRA BY BEING A PART OF THE RUGBY COMMUNITY, WE ASPIRE TO: BE WELCOMING BE PASSIONATE TE POU MAIOHA TE POU IHIIHI Rugby is a game for all, regardless Rugby is more than just a game, it builds communities of our backgrounds, beliefs, or identity and fosters a lifelong love of the sport BE OUR BEST PLAY FAIR TE POU HIRANGA TE POU TIKA We strive for excellence on and off the field, driven by We do what we say we’ll do acting with honesty a belief rugby can improve lives and integrity at all times OUR GUIDING PRINCIPLES To keep all parts of the rugby To be agile and challenge To align our daily operations so system in New Zealand ourselves to be modern and that we deliver on our strategic working well and led by the future ready through innovation plan with financial prudence right people and research Te amorangi ki mua, te Naku te rourou nau te Ka pū te ruha, ka hao te hapai o ki muri rourou ka ora ai te iwi. rangatahi For things to operate properly, With your basket and my basket As an old net withers another is we all need to work together the people will live remade OUR STRATEGIC FOCUS AREAS TO 2020 1. All Blacks and other 2. Creating a more 3. More players and national teams winning respectful and more communities pinnacle events inclusive culture participating 6. Develop, diversify and 4. Fans are engaged and 5. Positive global presence maximise commercial numbers growing opportunities NEW ZEALAND RUGBY 2020 STRATEGY 3 4 NEW ZEALAND RUGBY 2020 STRATEGY OUR GUIDING PRINCIPLES This strategy is supported by our commitment and regular, honest review of our performance in these three Guiding Principles, which are: To keep all parts of the rugby system in New Zealand working well and led by the right people Naku te rourou nau te rourou ka ora ai te iwi With your basket and my basket the people will live To be agile and challenge ourselves to be modern and future ready through innovation and research Ka pū te ruha, ka hao te rangatahi As an old net withers another is remade To align our daily operations so that we deliver on our strategic plan with financial prudence Te amorangi ki mua, te hapai o ki muri For things to operate properly, we all need to work together NEW ZEALAND RUGBY 2020 STRATEGY 5 GUIDING PRINCIPLE 1 1 The need to keep all parts of the rugby system in New Zealand working well and led by the right people. We will continue to achieve this with Provincial Unions and Super Rugby clubs, by: • Ensuring the governance structures within Rugby operate well and in the best interests of the game • Furthering development and succession planning for Boards and Management within rugby organisations • Ensuring people in and around rugby are treated with respect and provide an environment that fosters this • Uniting with organisations to address potential elements that may threaten the integrity of the game • Including WADA, NZDFS, betting agencies, World Rugby, provincial unions, Super Rugby entities, global and national sporting organisations • Attracting and retaining people with the right skills, experience and attitude, and influencing this at all levels of the game • Furthering efforts to make the game safe for all participants through research and education Naku te rourou nau te rourou ka ora ai te iwi With your basket and my basket the people will live 6 NEW ZEALAND RUGBY 2020 STRATEGY GUIDING PRINCIPLE 2 2 The need to be agile and challenge ourselves to be modern and future ready through innovation and research We will achieve this by: • Being innovative in how we think, collaborate and learn leading to new ideas and improved methods • Leading digital development across all facets of rugby • Incorporating future thinking in all areas of our operation • Using research and analytics to support the development and delivery of our strategic goals Ka pū te ruha, ka hao te rangatahi As an old net withers another is remade NEW ZEALAND RUGBY 2020 STRATEGY 7 GUIDING PRINCIPLE 3 3 The need to align our daily operations so that we deliver on our strategic plan with financial prudence. We will achieve this by: • Aligning annual scoreboards and budgets to strategic goals, and reflecting those in the KPIs of our people • Undertaking a detailed review of NZ Rugby’s expenditure to achieve expenditure savings and income growth consistent with the goals of the “Closing the Gap” project • Maintaining robust business and budget planning systems and controls • Evolving and ensuring sustainable business models for all levels of the game • Developing integrated and shared service models for rugby Te amorangi ki mua, te hapai o ki muri For things to operate properly, we all need to work together 8 NEW ZEALAND RUGBY 2020 STRATEGY THE FOLLOWING SIX FOCUS AREAS HAVE BEEN IDENTIFIED TO DRIVE RUGBY FORWARD TO 2020. Teams in Black winning Creating a more More players and pinnacle events respectful and inclusive more communities culture participating Develop, diversify and Fans are engaged and Positive global presence maximise commercial numbers growing opportunities NEW ZEALAND RUGBY 2020 STRATEGY 9 STRATEGIC FOCUS 1 1 Teams in Black winning pinnacle events. Our goals are: • All Blacks win the 2019 Rugby World Cup in Japan • Black Ferns remain a winning team • All Blacks Sevens and Black Ferns Sevens win 2018 Sevens World Cup and gold at Gold Coast Commonwealth Games 2018 and Tokyo Olympics 2020 • Pathway Alignment through all domestic competitions We will achieve this by: Developing the All Blacks 2019 RWC campaign plan in the first half of 2018 that position the team to win by ensuring: • We understand the uniqueness of the RWCs and prepare for it accordingly • Recruitment, development, retention and player development plans are in place • Plans for player availability and performance readiness are agreed to with the relevant rugby entities • The players will be supported by the best people • We have clear player, coach and referee development pathways in place • Review of all domestic competitions to ensure that their role in contributing to the purpose and objectives of New Zealand Rugby is understood • Clear understanding of women’s rugby landscape and NZR pathways Implementation of the Men’s and Women’s Sevens Olympic Campaign plan 2016–2020 including a focus on: • A suitable set of talented athletes being available and ready and plans for player availability agreed • Super Rugby Clubs and M10 Cup Provincial Unions understand the importance of Sevens to NZR and commit to supporting its success • Having clear player, coach and referee development pathways in place • Recruitment, development, retention and player development plans being well managed 10 NEW ZEALAND RUGBY 2020 STRATEGY STRATEGIC FOCUS 1 MEASURES KPI Win 2019 Rugby World Cup 1st All Blacks maintain number 1 world ranking 1st Black Ferns maintain number 1 world ranking 1st Win Men’s 7s World Cup 2018 1st Win Women’s 7s World Cup 2018 1st Win Men’s Sevens 2020 Olympics Gold medal Win Women’s Sevens 2020 Olympics Gold medal Win Men’s Sevens 2018 Commonwealth Games Gold medal Win Women’s Sevens 2018 Commonwealth Games Gold medal Percentage of players transitioning from U20s squad to Super Rugby 50% Number of NZ referees at RWC 2019 At least 3 Number of NZ referees at Olympics At least 2 Competition pathway review Review completed and recommendations implemented NEW ZEALAND RUGBY 2020 STRATEGY 11 STRATEGIC FOCUS 2 2 Creating a More Respectful and Inclusive Culture Our goals are to lead by example and provide support for wider rugby community in becoming more respectful, progressive and inclusive.