2019 ANNUAL CONFERENCE THE WOODLANDS WATERWAY MARRIOTT OCTOBER 13-15, 2019 | THE WOODLANDS, TX Stand Strong in the Face of Change TEXAS SELF STORAGE ASSOCIATION txssa.org 888.259.4902 SCHEDULE-AT-A-GLANCE SUNDAY, OCTOBER 13 12:45 – 2:00 p.m. Board Meeting 3:00 – 6:00 p.m. Sunday Social at Top Golf (offsite) 7:00 – 10:00 p.m. Charity Poker Tournament & Poker Alternative: The Chill Zone MONDAY, OCTOBER 14 7:00 a.m. – 6:00 p.m. Registration Open 7:30 – 8:00 a.m. Early Bird Mini Session: Top 5 Things to Know About Getting Into the Self-Storage Business 8:15 – 8:45 a.m. New Member & First-Time Attendee Orientation 9:00 – 10:00 a.m. OPENING GENERAL SESSION: Perceptual Reality: The Secret to Thriving in a Competitive Environment 10:00 – 10:30 a.m. MEET UP: Developers & Looking for Investment Partners 10:30 – 11:30 a.m. EDUCATION SESSIONS STAFF / TEAM LEADERSHIP DAILY OPERATIONS PROPERTY DEVELOPMENT STRATEGIC VIEWPOINT Building and Maintaining a Great Show Me the Money: Managing Propaganda or Truth? Really Navigating the Current Acquisitions Self-Storage Workforce/Team Revenue in a Competitive Market Understanding Your Market Landscape 11:30 – 11:45 a.m. MEET UP: New to Industry and/or Looking for Mentor 11:45 a.m. – 1:00 p.m. Membership Luncheon 1:15 – 2:15 p.m. EDUCATION SESSIONS STAFF / TEAM LEADERSHIP DAILY OPERATIONS PROPERTY DEVELOPMENT STRATEGIC VIEWPOINT Are Your Store Employees Ideal Manager Workshop, Part 1 Building Your First Facility: A Primer Anatomy of an Industry Disrupter: Dishonest? How to Catch Them CallBox Storage 2:30 – 4:00 p.m. Round Table Discussions 4:00 – 6:00 p.m. Trade Show Reception 6:00 – 7:15 p.m. Opening Cocktail Reception 8:00 – 9:00 p.m. Young Professionals Reception 9:00 – 11:00 p.m. Back to the 80s Bash—Late Night Party at Baker Street Pub sponsored by Chateau Products & Energy Roofing Solutions TUESDAY, OCTOBER 15 7:30 a.m. – 3:00 p.m. Registration Open 8:00 – 9:00 a.m. EDUCATION SESSIONS STAFF / TEAM LEADERSHIP DAILY OPERATIONS PROPERTY DEVELOPMENT STRATEGIC VIEWPOINT Why KPI is Key: Understanding Legal Crash Course with TSSA Making a Deal Work Focus on Operations: Protecting & Owner Key Performance Indicators Legal Counsel Maximizing Your Facility’s Value in Today’s Competitive Market 9:00 – 9:15 a.m. MEET UP: Facility Buyers & Sellers 9:15 – 10:15 a.m. EDUCATION SESSIONS STAFF / TEAM LEADERSHIP DAILY OPERATIONS PROPERTY DEVELOPMENT STRATEGIC VIEWPOINT Empowering Employees to Ideal Manager Workshop, Part 2 A Perfect 10, a Total Zero or Some- The Wild, Wild West or Ghost Town? Empower Themselves thing in Between? Buying a Facility Today’s Development Market 10:15 – 10:30 a.m. MEET UP: Young Professionals Speed Networking 10:30 – 12:00 p.m. Round Table Discussions 12:00 – 4:00 p.m. Trade Show Open 3:00 – 3:15 p.m. Silent Auction Closes 3:30 – 4:00 p.m. Live Auction, Booth Bingo Winner Announced 2019 TSSA ANNUAL CONFERENCE | TXSSA.ORG HOTEL & REGISTRATION CONFERENCE HOTEL The Woodlands Waterway Marriott 1601 Lake Robbins Dr., The Woodlands, TX 77380 Luxury leads the way at The Woodlands Waterway Marriott Hotel & Convention Center. Situated in the heart of the city, this hotel affords easy access to premier dining venues and is just a 30-minute commute from downtown Houston. The Marriott also boasts a fitness center, spa and stylish guest rooms. RESERVATIONS: (281) 367-9797 or at txssa.org/web/Conference/Hotel_2019 ROOM RATE: $225 per night (plus tax). Reservation cutoff date is Monday, September 23. There are a limited number of blocked rooms, and our block often sells out, so book today! for three days of networking, education Joinand a trade show u chock-fulls of experts at the premier event for the self-storage industry in Texas. TSSA’s annual conference gives you the opportunity to not only learn, but also to make new connections, see old friends and learn from other attendees in a variety of unique, entertaining and meaningful ways! REGISTRATION QUESTIONS? Call us at (888) 259-4902. CONFERENCE REGISTRATION FEES REGISTER EARLY REGULAR EARLY TODAY! TSSA MEMBERS Before 9/9 9/10 - 9/28 9/29 and After TXSSA.ORG FULL REGISTRATION First TSSA Member $500 $575 $650 Add'l TSSA Member $450 $525 $600 One-Day Only $300 $325 $375 CANCELLATION POLICY Refunds, less $50, will be issued for NON-MEMBERS registrations canceled in writing no later than Full Registration $700 $775 $850 September 29, 2019. Cancellations after One-Day Only $400 $425 $475 this date are non-refundable. Substitutions with advance notice will be accepted at no ADDITIONAL TICKETS additional charge. Non-members attending and subsequently joining TSSA within 30 days Guest $200 $225 $250 after the end of the conference (no later than Trade Show Only $50 $50 $50 November 15, 2019) can apply the difference Charity Poker Tournament $125 $125 $125 between member and non-member conference Tournament Spectator $30 $30 $30 fees to their first year of TSSA dues. TXSSA.ORG | 2019 TSSA ANNUAL CONFERENCE GENERAL INFORMATION BE SOCIAL Get the latest updates from TSSA #bigideas19 before the event and onsite, share your own experience by tagging your posts #bigideas19 and get live updates with Facebook. Connect with other attendees using the TSSA Big Ideas Conference App. TWITTER @TSSATweets LINKEDIN @texas-self-storage- association FACEBOOK @txssa ATTENDEE INFORMATION CONSENT TO USE OF Questions? Call us at (888) 259-4902. We’re here to help. PHOTOGRAPHIC IMAGES Visit txssa.org to learn more, find helpful links and register Registration and attendance at, or participation in, TSSA your team for the Big Ideas Conference today. meetings and other activities constitutes an agreement by the registrant to TSSA’s use and distribution (now and in the future) of the registrant or attendee’s image or voice CONFERENCE APP in photographs, videotapes, electronic reproductions and Download the 2019 TSSA Big Ideas Conference App from audiotapes of such events and activities. your app store. Use the app to look up times and locations of sessions, create your own schedule of events, download session handouts, connect with other conference attendees and more! CONFERENCE ATTIRE Conference is business casual. Layered clothing is suggested as temperatures in meeting rooms can fluctuate. 2019 TSSA ANNUAL CONFERENCE | TXSSA.ORG GENERAL SESSION GENERAL SESSION & KEYNOTE PRESENTATION “Perceptual Reality: The Secret to Thriving in a Competitive Environment” MONDAY, OCTOBER 14 9:00 – 10:00 a.m. Things have changed. Amazon and the IoT (Internet of Things) have changed the game for virtually all retailers and providers of services, such as your typical self-storage facility. And the game will only change more as time goes on. Some markets are experiencing over-supply of storage and the salvos of pricing wars and discounting have sounded. Other markets don’t suffer from over-supply, but it is still a challenge to create a brand that resonates with customers and maintains a competitive edge. So, what does it mean to succeed today when it comes to today’s environment? What defines success for you and your customers? How do you create sustainable success in an environment that is changing, even when the competition really heats up? SCOTT DEMING, RCI Scott Deming is an international keynote speaker, How important is creating satisfied customers? Deming says that business trainer and author and a leading authority should NOT be your goal! on the topics of teamwork, successful sales Come hear the true secrets to thriving and succeeding in any techniques, brand building and creating the ultimate environment, and decide what to do next about the brand your customer experience. He is the author of the best- storage facility has—or will soon—create. selling business books “The Brand Who Cried Wolf” and “Powered by Purpose.” He is also the creator and host of “SuccessCast,” an internationally-syndicated podcast. Scott’s marketing company RCI has won numerous awards for his programs and processes for both clients and employees, including The Business Journal’s “Most Inspiring Business of the Year.” ROUND TABLE DISCUSSIONS MONDAY, OCTOBER 14 2:30- 4:00 p.m. TUESDAY, OCT. 15 10:30 a.m. - 12:00 p.m. A perennial favorite among our attendees, our two sets of round tables gives you six chances to be part of 25 up-to-the-minute facilitated problem-solving discussions. Hear solutions from the session leaders as well as other attendees. There is something for everyone! TXSSA.ORG | 2019 TSSA ANNUAL CONFERENCE EDUCATION SESSIONS LEAD MANAGE STAFF/TEAM LEADERSHIP DAILY OPERATIONS Building and Maintaining a Great Self-Storage Show Me the Money: Managing Revenue in a Workforce/Team Competitive Market Denise Bowley, Grow Your Storage; Vianney Jasik, Trusted Mike Gately, Trusted Self Storage Professionals and Cassie Self Storage Professionals; Tristina Volesky, Strat Property Dodgen, Storage Plus Management/Lockaway Self Storage »» Understanding the impact of pricing »» Best strategies for hiring right »» Working towards a win-win formula—How to achieve »» Practical tips for behavioral interviewing bonuses »» Compensation in today’s market »» Seeing the impact of rental rates on the facility’s success »» Keeping employees energized and motivated (and yours!) Are Your Store Employees Dishonest? Ideal Manager Workshop, Part 1 How to Catch Them Anne Ballard, Universal Storage Group and Sue Haviland, Amy Nolan, The Storage Place and attorney Murphy Klasing, Haviland Storage Services Weyser, Kaplan and Zuber In an interactive two-part workshop, two of the industry’s best »» True stories of dishonesty at sites