Opera Mobile Store Opera Mobile Store 30+ 7 200+ 1.1x 30+ Million Monthly Pageviews Million Page Downloads Million Downloads App Store Visits Per Visit Views Per Month Per Visit (DPV) Per Month Opera Acquisition of Handster • Accelerates Android dev growth • Richer partner management tools – White labeling and promotional tools – Developer acquisition and management – Catalog customization and management • Integrated with AdMarvel ad platform – PPD ad serving & Sponsorship slots – Robust campaign management and tracking • Commitment to appstore market – Deep integration with Audience Network – Extensibility to connected TV and other devices Handster Company Profile • Founded in 2005: six years of platform innovation and developer growth • Platforms: Android, iOS, java, Symbian, Windows Mobile, Blackberry, Brew* • Software vendors: 10,000+ • Apps: 36,000+ • Main clients: – HP iPAQs and Android (white label) – RIM (aggregation) – Toshiba Android tablets (white label) – TIM Italy (aggregation) – LG (developer management, aggregation) – Ericsson (aggregation) – Huawei (aggregation) – Alcatel Lucent (developer management) – MTS (aggregation) – Samsung (aggregation) – SK Telecom (aggregation) – Sony Ericsson (aggregation) Opera - Handster Mobile Store Opera Software acquired Handster Inc. in September 2011 Software Developers can now participate in both channels + Opera Mobile Store facts 10,000+10,000+ DevelopersDevelopers Every OS Platform Global Distribution Java Games & Apps 30+ Android Apps Million Monthly Blackberry Apps Store Visits Symbian Apps WinMo Apps iPhone Apps Opera - Handster distribution channels Single place to publish apps – cover multiple channels Opera Mobile Store 30M visitors a month Opera Opera Developer Handster Carrier Channels 20+ carrier stores LG store RIM MTS store Huawei Ericsson (Android, Java) (Android) (Android) (Android) (all platforms) Opera Software – A Trusted Partner In use in over 130 Million mobile phones globally providing an easy access to the Opera Mobile Store generating download of almost 1 million apps every day. Opera Publisher portal ANY DEVELOPER ONE PORTAL GLOBAL ANY APP DISTRIBUTION Publisher portal provides a single entry point for developers to upload apps quickly and have them distributed on the Opera Mobile Store Opera - Handster distribution channels Payment reconciliation from multiple channels – in a single Opera Mobile Store transfer/check 30M visitors a month Opera Carrier Channels 20+ carrier stores LG store RIM MTS store Huawei Ericsson (Android, Java) (Android) (Android) (Android) (all platforms) Developer Registration DEVELOPER AGREES TO OPERA TERMS AND GETS APPROVED CREATES LOGIN CONDITIONS Publisher portal provides a single entry point for developers to upload content quickly and have it pushed to OMS Uploading application DEVELOPERS UPLOAD APPS AND DISPLAYS ON REGISTER & LOG IN METADATA STORE • Enter title, description, icon, a few screenshots and save. • Upload binary build and define compatibility • Total time: 2-5 minutes Application Promotions Opportunities Opera offers highly targeted, performance based campaigns to developers for app store promotion • Start page link – viewed by millions of unique users each day • Featured page listing in product pages – Highlighted background and download or buy button – Targetable by handset, region, content channel and more • Developers only pay for measurable downloads • Track campaign performance through web based reports FAQ How long does it take to publish app? App upload is very easy: • enter title, description, icon, a few screenshots and save. • upload binary build and define compatibility • total time: 2-5 minutes When app appears live on the market? Immediately on Handster.com and Opera Store. After re -testing on partner channels When do I get payment? Payments are done at the end of the following months, if royalty amount is over 200$ or until this amout is accumilated. How can I get payment? We do Paypal transfers (free), ACH transfers within USA (free), send checks (free) or international wired transfers (bank charge is 45$ for this) FAQ Do you acccept ads-sponsored apps? Yes, paid, free, freemium and ads-sponsored apps are accepted. Do you accept adult apps? Handster.com and Opera Mobile Store are adult-content free stores. But some of our carrier partners accept such apps, so you can submit it for distribution via such channels Are there any costs for developer registration and app submission? There are no costs associated with publishing apps on Handster and Opera stores. Developers can publish both free and paid apps free of any charges. What are software royalties? We transfer developer 70% of net sales for Android, Symbian, Blackberry apps and 50% for Java apps..