Consumer Superbrands 2016 Top 20 Consumer Superbrands BRAND CATEGORY British Airways 1 Travel - Airlines Rolex 2 Watches LEGO 3 Child Products - Toys and Education Dyson 4 Household - Appliances Gillette 5 Toiletries - Men’s Grooming Mercedes-Benz 6 Automotive - Vehicle Manufacturer Apple 7 Technology - General Jaguar 8 Automotive - Vehicle Manufacturer Kellogg’s 9 Food - Cereals & Breakfast Foods Andrex 10 Household - Kitchen Rolls, Toilet Roll and Tissues Nike 11 Sportswear & Equipment Heinz 12 Food - Tins, Cans and Packets Coca-Cola 13 Drinks - Non-Alcoholic - Carbonated Soft Drinks John Lewis 14 Retail - Department Stores & General Retailers Häagen-Dazs 15 Food - Desserts & Ice Cream Google 16 Information & Search Virgin Atlantic 17 Travel - Airlines Marks & Spencer 18 Retail - Department Stores & General Retailers Amazon.co.uk 19 Retail - Entertainment & Gifts Microsoft 20 Technology - General Category Winners BRAND CATEGORY Michelin Automotive - Products AA Automotive - Services Mercedes-Benz Automotive - Vehicle Manufacturer Cancer Research UK Charities Mamas & Papas Child Products - Buggies, Seats and Cots JOHNSON’s Baby Child Products - General LEGO Child Products - Toys and Education Guinness Drinks - Alcoholic - Beer, Ale and Cider Jack Daniel’s Drinks - Alcoholic - Spirits Jacob’s Creek Drinks - Alcoholic - Wine Coca-Cola Drinks - Non-Alcoholic - Carbonated Soft Drinks Twinings Drinks - Non-Alcoholic - Coffee, Tea & Hot Drinks Actimel Drinks - Non-Alcoholic - Dairy Drinks, Milk and Cream Robinsons Drinks - Non-Alcoholic - Soft Drinks General evian Drinks - Non-Alcoholic - Water Barclays Financial - Banks and Building Societies PayPal Financial - General Aviva Financial - Insurance Hovis Food - Bakery Kellogg’s Food - Cereals & Breakfast Foods Cow & Gate Food - Children’s Food Cadbury Food - Confectionery & Snacks Lurpak Food - Dairy Products Häagen-Dazs Food - Desserts & Ice Cream Birds Eye Food - Fresh & Frozen Meats / Meat Substitutes continues... Consumer Superbrands 2016 BRAND CATEGORY McCain Food - General Colman’s Food - Sauces, Spreads and Condiments Heinz Food - Tins, Cans and Packets Barratt Homes House Builders Dyson Household - Appliances Silentnight Beds Household - Beds and Bedroom Furniture Fairy Household - Cleaning Products Flymo Household - Garden Products Dulux Household - General Andrex Household - Kitchen Rolls, Toilet Roll and Tissues Pedigree Household - Pet Products Google Information & Search Royal Albert Hall Leisure & Entertainment - Destinations The National Lottery Leisure & Entertainment - Gambling Manchester United Leisure & Entertainment - Sport & Fitness The Times Media - Newspapers Capital FM Media - Radio BBC Media - TV Stations Shell Oil & Gas Nurofen Pharmaceutical Costa Restaurants & Coffee Shops Boots Retail - Chemists, Wellbeing and Opticians Toys R Us Retail - Children Products Ted Baker Retail - Clothing & Accessories Halfords Retail - Cycling, Outdoor & Leisure John Lewis Retail - Department Stores & General Retailers IKEA Retail - DIY, Gardens & Homes PC World Retail - Electronics Amazon.co.uk Retail - Entertainment & Gifts Waitrose Retail - Food & Drink Clarks Retail - Footwear Swarovski Retail - Jewellers eBay Retail - Marketplaces, Tickets & Exchanges Facebook Social Networking & Dating Nike Sportswear & Equipment Apple Technology - General BT Telecommunications & Broadband Tampax Toiletries - Feminine Hygiene L’Oreal Elvive Toiletries - Haircare Gillette Toiletries - Men’s Grooming Colgate Toiletries - Oral Care Nivea Toiletries - Skincare Radox Toiletries - Soaps, Bathing & Deodorants Thomas Cook Travel - Agents & Tour Operators British Airways Travel - Airlines Heathrow Travel - Airports National Express Travel - Bus & Rail Operators P&O Cruises Travel - Cruises & Ferries Hilton Hotels & Resorts Travel - Hotels & Resorts British Gas Utilities Seven Seas Vitamins & Supplements Rolex Watches continues... Consumer Superbrands 2016 Qualifying Business Superbrands (A-Z) BRAND CATEGORY 3 Telecommunications & Broadband 7-Up Drinks - Non-Alcoholic - Carbonated Soft Drinks AA Automotive - Services Absolut Drinks - Alcoholic - Spirits Accurist Watches Actimel Drinks - Non-Alcoholic - Dairy Drinks, Milk and Cream Activia Food - Dairy Products adidas Sportswear & Equipment AEG Household - Appliances After Eight Food - Confectionery & Snacks Airfix Child Products - Toys and Education Aldi Retail - Food & Drink Alfa Romeo Automotive - Vehicle Manufacturer Alka-Seltzer Pharmaceutical Allinson Food - Bakery Alpen Food - Cereals & Breakfast Foods Alton Towers Leisure & Entertainment - Destinations Always Toiletries - Feminine Hygiene Amazon.co.uk Retail - Entertainment & Gifts Ambre Solaire Toiletries - Skincare Ambrosia Food - Desserts & Ice Cream American Express Financial - General Anadin Pharmaceutical Anchor Food - Dairy Products Andrex Household - Kitchen Rolls, Toilet Roll and Tissues Ann Summers Retail - Clothing & Accessories Apple Technology - General Aptamil Food - Children’s Food Aquafresh Toiletries - Oral Care Argos Retail - Department Stores & General Retailers Ariel Household - Cleaning Products Arm & Hammer Toiletries - Oral Care Arsenal FC Leisure & Entertainment - Sport & Fitness ASDA Retail - Food & Drink Audi Automotive - Vehicle Manufacturer Aunt Bessie’s Food - General Auto Trader Retail - Marketplaces, Tickets & Exchanges Autoglass Automotive - Services Avis Automotive - Services Aviva Financial - Insurance AXA Financial - Insurance B&Q Retail - DIY, Gardens & Homes Bacardi Drinks - Alcoholic - Spirits Baileys Drinks - Alcoholic - Spirits Bakers Household - Pet Products Barclaycard Financial - General Barclays Financial - Banks and Building Societies Barratt Homes House Builders Bassett’s Food - Confectionery & Snacks Batchelors Food - Tins, Cans and Packets Baxters Food - Tins, Cans and Packets BBC Media - TV Stations continues... Consumer Superbrands 2016 BRAND CATEGORY BBC Children in Need Charities Beck’s Drinks - Alcoholic - Beer, Ale and Cider Beechams Pharmaceutical Ben & Jerry’s Food - Desserts & Ice Cream Benecol Food - Dairy Products Benylin Pharmaceutical Berghaus Sportswear & Equipment Bertolli Food - Dairy Products BIC Toiletries - Men’s Grooming Birds Eye Food - Fresh & Frozen Meats / Meat Substitutes Bisto Food - Sauces, Spreads and Condiments Black & Decker Household - Appliances Blue Dragon Food - Sauces, Spreads and Condiments BMW Automotive - Vehicle Manufacturer Bob Martin Household - Pet Products Bodyform Toiletries - Feminine Hygiene Bold Household - Cleaning Products Bombay Sapphire Drinks - Alcoholic - Spirits Bonjela Pharmaceutical Boots Retail - Chemists, Wellbeing and Opticians Bosch Household - Appliances Bose Technology - General Boursin Food - Dairy Products Bovril Food - Sauces, Spreads and Condiments BP Oil & Gas Branston Food - Sauces, Spreads and Condiments Braun Household - Appliances Bridgestone Automotive - Products Britax Child Products - Buggies, Seats and Cots British Airways Travel - Airlines British Gas Utilities British Heart Foundation Charities British Red Cross Charities Britvic Drinks - Non-Alcoholic - Soft Drinks General Brylcreem Toiletries - Haircare BT Telecommunications & Broadband BT Sport Media - TV Stations Budweiser Drinks - Alcoholic - Beer, Ale and Cider Bulmers Drinks - Alcoholic - Beer, Ale and Cider Bupa Financial - Insurance Burger King Restaurants & Coffee Shops Buxton Drinks - Non-Alcoholic - Water Cadbury Food - Confectionery & Snacks Café Rouge Restaurants & Coffee Shops Caffè Nero Restaurants & Coffee Shops CALPOL Pharmaceutical Campbell’s Food - Tins, Cans and Packets Cancer Research UK Charities Canon Technology - General Capital FM Media - Radio Captain Morgan Drinks - Alcoholic - Spirits Carling Drinks - Alcoholic - Beer, Ale and Cider Carlsberg Drinks - Alcoholic - Beer, Ale and Cider Carte D’Or Food - Desserts & Ice Cream continues... Consumer Superbrands 2016 BRAND CATEGORY Carte Noire Drinks - Non-Alcoholic - Coffee, Tea & Hot Drinks Castrol Oil & Gas Cath Kidston Household - General Cathedral City Food - Dairy Products Center Parcs Travel - Hotels & Resorts Centrum Vitamins & Supplements Cesar Household - Pet Products Channel 4 Media - TV Stations Charles Worthington Toiletries - Haircare Chelsea FC Leisure & Entertainment - Sport & Fitness Chessington World of Adventures Leisure & Entertainment - Destinations Chivas Regal Drinks - Alcoholic - Spirits Churchill Financial - Insurance Cif Household - Cleaning Products Cineworld Leisure & Entertainment - Destinations Clarks Retail - Footwear Classic FM Media - Radio Clearasil Toiletries - Skincare Coca-Cola Drinks - Non-Alcoholic - Carbonated Soft Drinks Coca-Cola London Eye Leisure & Entertainment - Destinations Colgate Toiletries - Oral Care Colman’s Food - Sauces, Spreads and Condiments Comfort Household - Cleaning Products Comic Relief Charities comparethemarket.com Information & Search Continental Automotive - Products Converse Sportswear & Equipment Corsodyl Toiletries - Oral Care Costa Restaurants & Coffee Shops Courvoisier Drinks - Alcoholic - Spirits Cow & Gate Food - Children’s Food Cravendale Drinks - Non-Alcoholic - Dairy Drinks, Milk and Cream Crayola Child Products - Toys and Education Crown Paints Household - General Crowne Plaza Travel - Hotels & Resorts Cunard Travel - Cruises & Ferries Cuprinol Household - Garden Products Currys Retail - Electronics Daddies Food - Sauces, Spreads and Condiments Daily Mail Media - Newspapers Dairylea Food - Dairy Products Danone Food - Dairy Products David Lloyd Leisure & Entertainment