1_LBBJ_June21_2016_LBBJ 6/18/16 7:03 PM Page 1 June 21-July 4, 2016 Long Beach’s Newsmagazine www.lbbizjournal.com THIRD SECToR REpoRT Board Chairs: The Five Most Important Things I By JEFFREY WILCOX EXCLUSIVE TO THE BUSINESS JOURNAL ithout question, our W community benefits tremendously from the amount of volunteered time that people put into serving on nonprofit boards. When an individual is privileged to serve as the chair, or the top voluntary position in an organization, it’s a position of stature in the community that will create lasting impact and eventually form his or her legacy. The challenges faced by a board chair, with a gavel firmly The mascot for the Longines Masters Series, the Grand Slam of indoor show jumping, graces the Terrace Theater Plaza following the announcement that the American in his or her grasp, are over- leg of the championship is coming to the Long Beach Convention & Entertainment Center in late September. Long Beach joins Paris and Hong Kong as event hosts. whelming. Driven by a mission Pictured from left are: Charlie Beirne, convention center manager; Steve Goodling, president and CEO of the Long Beach Area Convention & Visitors Bureau; and statement to serve, a board chair Matthieu Gheysen, events director for the Longines Masters Series’ creator, EEM, and vice president of EEM Asia. (Photograph by the Business Journal’s Larry Duncan) must take on a statesman-like position with an enthusiasm and The Hospitality And Tourism Industry a drive that yields community benefit, while tackling those Downtown Evolution, Investments Set The things that can stand in the way. Unfortunately, some of the biggest challenges are found in Stage For More High-Profile Events In Long Beach the boardroom itself. I By SAMANTHA MEHLINGER Convention & Visitors Bureau never entertained 10 years ago,” other two events in the series are A board chair quickly learns Senior Writer (CVB) salesperson and current Steve Goodling, president and in Paris and Hong Kong. that he or she is just like any executive vice president, tells it. CEO of the CVB told the Busi- “Make no doubt about it – other leader: It doesn’t take long But with the way things are com- ness Journal in an interview with Longines had to discuss coming for a reputation to develop, and hirty years ago, Long T Beach was “a very tough ing together in downtown, both his staff and Long Beach Conven- to Long Beach,” Goodling said. managing that reputation can ul- within the convention center and tion & Entertainment Center Gen- Longines, a high-end French lux- timately determine what gets ac- sell” to event planners, as Iris Himert, a long-time Long Beach around it, things have changed so eral Manager Charlie Beirne. ury watchmaker, is the series complished while in the position. much that she called the culmina- Case in point: the Longines sponsor and had to mull over Even though every organization tion of a decades-long transition Masters Series, known as the whether holding its prestigious is different, there are a few basic West Coast “a dream come true” in her role “Grand Slam” of equestrian in- event in a port city was the image attributes of great board leaders selling the city. door show jumping, just named it was going for, Goodling ex- that can never be overstated. Toyota Opens “What’s happening is we’re now Long Beach as its new home for plained. (Please Continue To Page 35) able to take on groups we could’ve the American leg of the series. The (Please Continue To Page 4) MORE PERSPECTIvES: In Long Beach 35 – Inside City Hall Does L.B. Need A City Manager? Ken Garff Automotive New Parks, Recreation And Marine Director 35 – Technology And Innovation Buys Hooman Dealership Drones: Opportunities, Concerns Marie Knight: Ensuring ‘A Place For Everyone’ 36 – HealthWise Understanding Family History I By GEORGE ECONOMIDES I By SAMANTHA MEHLINGER population of about 140,000 peo- prising more than 3,000 acres, 26 36 – Small Business Dollars & Sense Publisher Senior Writer ple, Long Beach is closer to the community centers, three marinas, Mid-Year Planning Tips 500,000 mark. In Knight’s new two historic sites, five golf 36 – Effective Leadership he long awaited relocation role, she oversees 162 parks com- (Please Continue To Page 32) Millennials Crave A Flat Structure T and opening of Hooman or Marie Knight, who 37 – Realty Views Toyota from the Traffic Circle to F stepped into the role of di- Comeback For Second Mortgages the new building at the northwest rector of the Long Beach Parks, 37 – Trade And Transportation corner of Redondo Avenue and Recreation and Marine (PRM) High Energy Ports (Please Continue To Page 30) Department in March, transition- Long Beach Business Journal ing to Long Beach from a similar PRSRT STD position in the City of Orange has 2599 E. 28th Street, Suite 212 U.S. POSTAGE Signal Hill, CA 90755-2139 PAID been “like drinking through a fire 562/988-1222 • www.lbbizjournal.com Los Angeles, CA hose.” In an interview at her office PERMIT NO. 447 at El Dorado Park, she told the Business Journal, “It’s been fast, busy, exciting and crazy all wrapped into one.” While the City of Orange has a The Boeing Company Marie Knight took over as director of the Long Beach Department of Parks, Marking Its Centennial Recreation and Marine in mid-March. She has been meeting one-on-one with staff ever since to listen to their priorities and ideas for the department. (Photo- See Pages 38-39 graph by the Business Journal’s Larry Duncan) 1_LBBJ_June21_2016_LBBJ 6/18/16 7:03 PM Page 2 This Edition’s Advertisers Inside This Issue Aquarium of the Pacific 26 Aquarium of the Pacific/PREMIER 9 Boulevard Cadillac/Signal Hill Police Foundations 2 4 Focus On Hospitality And Tourism Brascia Builders, Inc. 11 • Setting Stage For More High Profile Events, from Page 1 Belmont Shore Business Association 19 • Long Beach Hotel Managers Report Strong And Steady Business Buono’s Pizzeria 23 Bustamante, George/Warshauer, Steve/ • Hyatt Centric The Pike Long Beach Targets Social-Minded Travelers Jacques, Cameron – CBC BLAIR WESTMAC 28 • New Service Takes Off This Summer At Long Beach Airport Catalina Express 19 • Long Beach’s Summer Of Fun: Hundreds Of Events For All Ages City of Long Beach, Department of Financial Management, Purchasing Division 32 • CVB Staffer Loren Simpson: Social Ambassador For Long Beach City of Long Beach, Environmental Services Bureau 24 & 25 Coast Auto Care & Tires 31 Going Green Coldwell Banker Commercial BLAIR WESTMAC 33 24 Downtown Long Beach Associates 3 • Seaport Tire Company Gives New Life To Tires Eye Physicians of Long Beach 31 • Waves Of Change: Groups Working To Combat Ocean Pollution Hilton Long Beach 13 Holiday Inn Long Beach Airport 11 Hotel Maya, a DoubleTree by Marriott 8 Newswatch Hyatt Regency Long Beach 13 28 INCO Commercial 31 • City Hall News In Brief Infiniti Computer Services 33 • Business News In Brief International City Bank 29 • Community News In Brief International City Theatre 30 Kafe Neo 21 • West Coast Toyota Opens In Long Beach, from Page 1 Knightling 28 • Parks, Recreation & Marine Director Marie Knight, from Page 1 LB Walker Automotive 33 Lola’s Mexican Cuisine 13 Long Beach Airport 17 In The News Long Beach Convention & Entertainment Center 5 34 Long Beach Convention & Visitors Bureau 6-7 • TLD Law Celebrates 55th Anniversary With New Name Long Beach Parks, Recreation and Marine 21 • UPS Executive John Deusenberry New Chamber Board Chair Long Beach Water Department 27 • World’s Most Advanced Fireboat Dedicated At The Port Managing The Millennials 30 Mar Mel Inn 33 Marketink XL, Graphics & Signs Production 9 Perspectives Marriott Long Beach 17 35 Metro 3 Milana’s New York Pizzeria 13 Naples Rib Company 33 The Boeing Company Centennial Shoreline Village 19 38 StubHub Center 9 & 17 The Carson Center 15 The Grand Long Beach 12 The Social List 23 Free: Long Beach Business Journal Digital Edition, The Queen Mary 11 Volterra Dental 28 Monday Morning Coffee and NewsFlash – Sign up at: www.lbbizjournal.com Wells Fargo Back Cover Find us on Facebook and follow us on Twitter: @LBBizJourn 1_LBBJ_June21_2016_LBBJ 6/18/16 7:03 PM Page 3 1_LBBJ_June21_2016_LBBJ 6/18/16 7:03 PM Page 4 4 Long Beach Business Journal FOCUS ON HOSPITALITY & TOURISM June 21-July 4, 2016 (Continued From Page 1) CVB’s Annual Sales Mission To Washington, D.C., Is A Team Effort After the event organizers decided to The Long Beach Area Convention & Visitors Bureau’s (CVB) annual sales mission to Washington, D.C., featuring nearly two dozen local hotel and attraction move the masters series from its previous executives, has repeatedly proven to result in “high value convention and meeting planners coming to Long Beach,” according to CVB President/CEO Steve Goodling. The week-long marketing effort was held earlier this month and included sales calls and special events, Goodling told the Business Journal, home in Los Angeles due to planned reno- “reaching out to more than 300 professional meeting planners to show why Long Beach is the perfect destination for their meetings.” Among those attending vations to the city’s convention center, event the sales mission were, top row from left: Hector Martinez, sales manager, Long Beach Marriott; Art Scanlon, national sales director, CVB; Jason Parker, as- sistant general manager, Pre- organizers and sponsors visited Long Beach mier Catering; Caribe unannounced – the CVB had nothing to do Hourigan, national sales di- rector, CVB; and Chris Zap- with booking their trip, Goodling noted. pia, national sales cirector, Once they saw what the convention center CVB.