Communicators Spring 2020 CTSA Program Virtual Meeting Tuesday, April 14, 2020 1:00 – 2:30 pm ET The University of Rochester Center for Leading Innovation and Collaboration (CLIC) is the coordinating center for the Clinical and Translational Science Awards (CTSA) Program, funded by the National Center for Advancing Translational Sciences (NCATS) at the National Institutes of Health (NIH), Grant U24TR002260. Welcome to the Communicators 2020 Spring CTSA Program Virtual Meeting • Sound/Audio: • Zoom tools: • Computer speakers • Hover over bottom or top of window to show task panel Mute or Unmute line Chat to call moderator or other call participants • or Phone See list of call participants Enter participant ID to display your name Please mute your line upon entering the call. You will be able to unmute your line to talk. Thank you to the Spring Meeting Planning Committee! • Wendy Meyer, Director of Communications and Marketing, CCTSI, University of Colorado, Denver • Meghan Meyer, Associate Director, Communications, University of Florida CTSI • Leslie Roettger, Media/Marketing Administrator, ICTS, Washington University School of Medicine in St. Louis • Michelle Maclay Herndon, Director of Community and Partner Relations, TCSI, University of North Carolina School of Medicine • Roger Anderson, Director, Marketing and Communications, Northwestern University CTSI Agenda TIME TOPIC PRESENTER(S) 1:00 pm Welcome and NCATS Updates Bobbi Gardner 1:15 pm TriNetX Explainer Video Diedtra Henderson 1:25 pm CCTSI Show and Tell Wendy Meyer 1:35 pm UF Studies Facebook: A Central Resource for Study Advertising Meghan Meyer, Deaven Hough 1:45 pm Ohio State CCTS Recruitment and Retention Marketing Videos Sarah Mann 1:55 pm UAMS Translational Research Institute 2019 Annual Report David Robinson 2:05 pm Research For Me: History, Purpose, & Outcome Michelle Maclay Herndon 2:15 pm Wrap-up and CLIC Update Ryan Franklin 2:30 pm Adjourn Welcome and NCATS Updates Bobbi Gardner NCATS Communications Updates PRESENTED BY: Emily Carlson & Bobbi Gardner, Communications Branch, Office of Policy, Communications & Education COVID-19 Updates • NCATS COVID-19 communications efforts • Dedicated webpage in development • Newsletter content • Director’s Messages • Social media • Capturing CTSA Program COVID-19 activities • Publications • Press releases • Media coverage • How to assist NCATS in tracking your efforts • Share your news with CLIC (Ryan) and NCATS (Bobbi) • Mention CTSA/NCATS and cite grant numbers • Tag NCATS and use #CTSAProgram in your social media posts COVID-19 Updates • We would love to hear about the COVID-related communications activities at your hubs! • How are your tracking ongoing COVID efforts at your hubs? • What are the challenges you are experiencing and solutions you have identified? • Possible NCATS CTSA Program infographic COVID-19 Updates • NOT-TR-20-014: Notice of Special Interest: Clinical and Translational Science Award (CTSA) Program Administrative Supplements • NOT-TR-20-011: Notice of Special Interest (NOSI): Clinical and Translational Science Award (CTSA) Program Applications to Address 2019 Novel Coronavirus (COVID-19) Public Heath Need • NOT-TR-20-007: Notice of Special Interest: Research through NCATS’ Clinical and Translational Science Award (CTSA) Program: Collaborative Innovation Awards (U01 and R21) March 2020 Director’s Message: • Practicing Physical Distancing and Bringing Our Science to Combat COVID-19 Connect with NCATS ncats.nih.gov/connect • Website: ncats.nih.gov • Facebook: facebook.com/ncats.nih.gov • Twitter: twitter.com/ncats_nih_gov • LinkedIn: linkedin.com/company/national-center-for-advancing-translational- science-ncats • YouTube: youtube.com/user/ncatsmedia • E-Newsletter: https://ncats.nih.gov/enews • Announce Listserv: https://bit.ly/1sdOI5w 10 ‘Raise Your Hand’ ZOOM Feature for Q&A • Please ‘raise your hand,’ if you have a question for the product presenters during the Q&A sessions, and the moderator will call on you • The ‘raise your hand/lower your hand’ button can be found on the bottom right corner of the Participants List, by clicking the three dots for more options TriNetX Explainer Video Diedtra Henderson Explainer video: Cohort discovery tool to help accelerate research © 2020 CTSI-CN | CLINICAL AND TRANSLATIONAL SCIENCE INSTITUTE AT CHILDREN'S NATIONAL | CTSICN.ORG 2:44 explainer video: Major milestones • Identify external videography vendors based in the Washington, D.C., region • Identify on screen talent: Jurran Wilson, Madison Berl and Rachel Walega; B-roll talent • Re-consent patients appearing in B-roll footage • Photograph potential filming locations • Pre-production meeting onsite to review the content, discuss/view shoot locations and discuss timelines/next steps • Confirm talent and locations for B-roll filming: Group image, walk and talk, meeting • Day-of logistics: Freight vs. main elevators; clothing guidance; call sheet with shooting schedule; designated filming areas, staging area; signs in filming areas; security heads up • Post-production: Logo/branding, animation sequence signoff • Compliance review of paper cut • Rough cut review: No audio mixing or color correction • Final cut: New screenshots, atrium footage, color grading, audio mixing, lower thirds • News release signoff • Video posting: YouTube, Children’s National Hospital external website • One pager: What the network is, how it functions and how it may be beneficial © 2019 CTSI-CN | CLINICAL AND TRANSLATIONAL SCIENCE INSTITUTE AT CHILDREN'S NATIONAL V2.0 | CTSICN.ORG Explainer video: Voiceover and B-roll footage © 2020 CTSI-CN | CLINICAL AND TRANSLATIONAL SCIENCE INSTITUTE AT CHILDREN'S NATIONAL | CTSICN.ORG Explainer video: Voiceover and B-roll footage © 2020 CTSI-CN | CLINICAL AND TRANSLATIONAL SCIENCE INSTITUTE AT CHILDREN'S NATIONAL | CTSICN.ORG Explainer video: Voiceover and B-roll footage © 2020 CTSI-CN | CLINICAL AND TRANSLATIONAL SCIENCE INSTITUTE AT CHILDREN'S NATIONAL | CTSICN.ORG Explainer video: External posting https://www.youtube.com/watch?v=w5vCnTn2hoE https://childrensnational.org/news-and-events/video-gallery/trinetx https://childrensnational.org/research-and-education/research-resources/informatics © 2019 CTSI-CN | CLINICAL AND TRANSLATIONAL SCIENCE INSTITUTE AT CHILDREN'S NATIONAL V2.0 | CTSICN.ORG CCTSI Show and Tell Wendy Meyer CCTSI Show and Tell Campaign to promote Colorado PROFILES Can Colorado PROFILES be used to increase research collaboration? Our leadership training program for doctors and researchers (LITeS) created a survey to identify cross-campus social media use methods for identifying and maintaining collaborations. Colorado PROFILES was identified as a powerful tool that more faculty should know about. Microblog Sites Professional Networking Sites Sharing Sites Communication 80 62.9 70 57.4 60 50 41 34.2 40 27.5 30 22.9 25.6 16.3 13.4 Percentage 20 10 4.2 0.4 0 • So we developed a Campaign Plan and Key Messages • Rolled out messages in… • The Director’s Corner in our newsletter Found in Translation (June 2019) • Collateral material: posters/flyers we posted across campus and shared at events (July 2019) • Series of emails to members about Colorado PROFILES (September 2019) • Infographic we posted on the CCTSI website and a print version we handed out at events (August 2019) • Series of social media posts on Twitter that included gifs, which showed features of the app (July-October 2019) • Hosted a campus wide Town Hall on Colorado PROFILES (attracted 80+ participants) (October 2019) PROFILES Town Hall October 2019 Examples…Examples… More examples… • GIF’s for social media posts • Infographics • Print Design Twitter messages RESULTS PROFILES Genesis of the Project • LITeS Presentation • Once I presented the idea to our PI, he was very enthusiastic about doing a campaign to promote PROFILES Nuts and Bolts of the Campaign • My colleague Cristine Schmidt and I did everything from the planning, drafting the messages, doing the graphic design (Cristine in particular) and creating the collateral. • We asked the members of the LITeS team to allow us to take their photos and contribute quotes about PROFILES. Tracy (in the black poster) in particular seemed to be very well known on campus, and I think that fact helped people notice the posters and comment on them to us at various events. • The only outside costs were a few hundred dollars to print the collateral material—we used a printer on our campus. • We had no idea how many people would come to the Town Hall. We were very pleased with the turnout and especially pleased with the level of engagement—the highest I have ever seen at any of our Town Halls. I attribute this to the tool itself, the researchers enthusiasm for it and to some extent, our marketing of it. • It was a team effort between many different parts of our institute—from the participants in LITeS who inspired the campaign, to our MarComm team, to our PI who was eager to do the Town Hall and our PROFILES expert Swan Ellert. UF Studies Facebook: A Central Resource for Study Advertising Meghan Meyer, Deaven Hough UF Studies Facebook: A Central Resource for Study Advertising Presented by: Meghan Meyer, UF CTSI Associate Director of Communications Deaven Hough, UF CTSI Recruitment Specialist University of Florida-Florida State University Clinical and Translational Science Award hub The UF-FSU hub is supported by the National Center for Advancing Translational Sciences of the National Institutes of Health under University of Florida Clinical and Translational Science Awards