MEDIA RELEASE ONEFOOTBALL OFFERS SKY LIVE CONTENT OF 2. BUNDESLIGA AND DFB-POKAL ON PAY-PER-VIEW BASIS • Sky’s live broadcasts of individual matches in the 2. Bundesliga and the DFB-Pokal are now available to livestream via the Onefootball app. • This is the result of a distribution partnership between Sky Deutschland and Onefootball. • All single live matches from the 2. Bundesliga and the DFB-Pokal will be available to purchase, starting at € 3.99 per match, on a pay-per-view basis. • Football fans can access the livestream in 20 seconds, with just three clicks. • Sky’s highlight clips of all games in the English Premier League will also soon be available on Onefootball. BERLIN, 21. AUGUST 2019 – Sky’s offering for the 2. Bundesliga and the DFB-Pokal is now available live and on a pay-per-view basis in Germany on the app of the world's largest football media platform, Onefootball. As early as this weekend, football fans can follow Sky’s live broadcasts of the 2. Bundesliga, starting at € 3.99 per match, directly in the Onefootball app. The distribution partnership with Sky Deutschland is part of Onefootball's vision to provide a holistic user experience and to offer access to live streaming of single matches directly in the app. In April, Onefootball announced an international partnership with rights holder Eleven Sports and started offering Spanish LaLiga games in the UK and the third Italian League (Serie C) in Italy live and via pay- per-view. With Sky Deutschland, a rights holder has now decided, for the first time in Germany, to offer its content via the Onefootball app. With the single matches for the 2. Bundesliga and the DFB-Pokal, football fans get easy access to follow Sky’s broadcasts of both competitions in the 2019/20 season: they can access the Sky livestream in 20 seconds, with just three clicks. Billing is handled via the Apple iTunes or the Google Play Store. In addition to the live offering, football fans can also view the Sky highlight clips of the English Premier League on Onefootball, starting with matchday 3. The highlights are available as of 01:00am CET following each match. Lucas von Cranach, CEO and founder of Onefootball, comments: "We provide modern football fans worldwide the best digital access to comprehensive information from their favourite clubs in the form of news, data and statistics. Offering live matches completes the fan experience. We are delighted that Sky has decided to make its content accessible to our users, giving football fans another flexible option to watch the 2. Bundesliga and the DFB-Pokal, as well as the Sky highlight clips of the English Premier League." "For us as a company, streaming live football in our app is the next big step to making Onefootball the ultimate football platform. We are the first company worldwide to offer football matches via pay-per-view in an app in partnership with well-known rights holders such as Sky Deutschland. This is our response to the ever-changing media landscape and the user behaviour of modern fans in the digital age. The entry into the German home market is particularly important for us, as this is our second biggest audience worldwide after Brazil.” Hans Gabbe, Senior Vice President Sports Rights & Commercialization, comments: "Through the cooperation with Onefootball, Sky makes live broadcasts of individual matches available via pay-per-view for the first time and extends its streaming offering to another platform with significant reach. With this innovative form of distribution, we once again underline our digital competence and are able to reach young and price-sensitive football fans, whom we can introduce to the Sky brand and our first-class football broadcasts, right where they inform themselves about football." About Onefootball Onefootball reaches more than 30 million football fans worldwide every month, making it the most popular media platform for young football fans. With a 24-hour Newsroom operating in six languages, over 20,000 news sources and its own video studio, Onefootball provides the young generation of football fans with football news, breaking news, live scores, features and videos in six languages on its own Onefootball platform and on social media sites channels such as YouTube, Facebook and Instagram. Founded eleven years ago and one of the world's first 1,000 applications in the Apple App Store in 2009, the company now has 200 employees at its headquarters in Berlin and other offices in New York, Mexico City and São Paulo. The Onefootball app has been awarded several times, most recently in 2017, as the best app product by Apple and Google. About Sky Deutschland Sky Deutschland is one of the leading entertainment providers in Germany, Austria and Switzerland. The program offering includes the best live sports, exclusive series, new film releases, a wide range of children’s programming, exciting documentaries and entertaining shows – many of them Sky Originals. In addition to the free-to-air channel Sky Sport News HD, viewers can watch programming at home and on the go via Sky Q and Sky Ticket. The entertainment platform Sky Q offers everything from a single source: Sky and free-TV channels, thousands of films and series on demand, media libraries and many other apps. With Sky Ticket, customers can stream series, films and live sports whenever and wherever they want without long contract periods. Sky Deutschland, with its headquarters in Unterföhring near Munich, is part of the Comcast Group and belongs to Europe’s leading entertainment company Sky Limited. .