PRESS RELEASE Page 1 of 2 ŠKODA SCALA in camouflage look at Lennon Wall in Prague › Camouflaged ŠKODA SCALA plays starring role in art project › Video on ŠKODA Storyboard gives fascinating insight into street art culture Video Mladá Boleslav, 29 November 2018 – Czech street artist Chemis has given the ŠKODA SCALA an extravagant camouflage look. The new compact model, which celebrates its world premiere in Tel Aviv in a week, became a tourist magnet at Lennon Wall near Charles Bridge in Prague. What seems like a normal urban graffiti area has its own story and is named after John Lennon. The singer was a hero of Czechoslovakian youth because, during communism in former Czechoslovakia, western music was banned. Since that time, the colourful wall of street art in Malá Strana in Prague, has been a symbol of the importance of one’s own opinion and the courage to express one’s convictions freely. Czech street artist Chemis and New York-based photographer and influencer Dave Krugman, who have combined the symbolism of this place in a surprising way with the new ŠKODA SCALA, met here to create a spectacular video. They gave the new compact model the leading role in a unique piece of street artwork. In addition to the video, you can also find photos and interviews with the protagonists on ŠKODA Storyboard. For more information: Hermann Prax Pavel Jína Head of Product Communication Spokesperson for Product Communication T: +420 326 811 731 T: +420 326 811 776 [email protected] [email protected] Media image: ŠKODA SCALA in camouflage look at Lennon Wall in Prague “Courage moves you forward” – This claim applies to both the history of John Lennon Wall as well as the idea of the two artists and the ŠKODA SCALA, the first of the brand’s vehicles to emotionally and authentically embody the next development stage of ŠKODA’s design language. Download Source: ŠKODA AUTO ŠKODA Media Services media@skoda -auto.cz PRESS RELEASE Page 2 of 2 ŠKODA AUTO › was founded during the pioneering days of the automobile in 1895, making it one of the longest-established automobile companies in the world. › currently offers its customers nine passenger-car series: the CITIGO, FABIA, RAPID, SCALA, OCTAVIA, KAROQ, KODIAQ, as well as the KAMIQ (in China) and the SUPERB. › delivered more than 1.2 million vehicles to customers around the world in 2017. › has belonged to Volkswagen Group since 1991. The Volkswagen Group is one of the most successful vehicle manufacturers in the world. In association with the Group, ŠKODA AUTO independently develops and manufactures vehicles, as well as components such as engines and transmissions. › operates at three locations in the Czech Republic; manufactures in China, Russia, Slovakia, Algeria and India mainly through Group partnerships, as well as in Ukraine and Kazakhstan with local partners. › employs over 35,000 people globally and is active in more than 100 markets. › is pressing ahead with the transformation from a traditional car manufacturer to the ‘Simply Clever company for the best mobility solutions’ as part of the ŠKODA 2025 Strategy. ŠKODA Media Services media@skoda -auto.cz .