Z Small and Medium Business For additional ideas about how to get more out of your workplace—for your Y people and your customers—visit hermanmiller.com/smb Herman Miller Small and Medium Business Medium and Small Miller Herman 2014 Catalog 2014 Catalog Z Small and Medium Business For additional ideas about how to get Where Will Your more out of your workplace—for your Y Next Big Idea Come From? people and your customers—visit hermanmiller.com/smb Herman Miller Small and Medium Business Medium and Small Miller Herman 2014 Catalog 2014 Catalog Table of Contents Welcome to the Idea Business Living Office Whatever your industry, practically every small and medium-sized You’ll also see our ideas in action as we profile three customers 04 Creating a Living Office company today is in the same business: the idea business. at different stages in the life cycle of their businesses: a start-up, 06 How You Work Shapes Where You Work a growing enterprise that recently relocated to a larger space, Herman Miller’s Small and Medium Business Program helps and a coworking and incubation hub. Customer Profiles companies like yours put their people in the best position to think 10 TURBO, Brooklyn, N.Y. up the new ideas that will drive success. Our goal is to make it When you’re ready to put our ideas to work for your workplace, 32 Concept A, Spring Lake, Mich. easy for companies of all sizes to create workplaces that connect we’ll be there to help. 50 Impact Hub Seattle, Seattle, Wash. people and inspire them to contribute their best work. Product Solutions Many of our ideas are on display in this catalog. In addition 17 For Individual Work to the select offering of popular Herman Miller furniture that 39 For Group Work you’ll find inside, you’ll read about Living Office,SM Herman Miller’s 57 Index human-centered approach to workplace design. Introduction 3 Creating a Living Office At Herman Miller, we are collaborating with the world’s leading thinkers and designers to apply a greater understanding of people— how we think, how we create, and how we interact—to design work environments that harness our natural motivations, and compel us to produce our best work. We call this approach Living Office. By offering a variety of spaces optimized to support different types of work and interaction, Living Office empowers people to choose the setting that best meets their needs. From Havens that encourage quiet contemplation, to Plazas that inspire spontaneous co-creation, Living Office fosters an experience of work that can’t be had anywhere else. Each Living Office is unique, based on the specific character, purpose, and activities of the people who use it. Your Living Office starts by better understanding the types of activities, or modes of work, your people engage in most often. Living Office 5 Herman Miller Modes of Work ©Daniel Carlsten Process and Respond Working Alone How You Work Focused activities Shapes Where You Work performed by individuals Process & Respond occurs in response to the feedback loop of emails, phone calls, and texts that drives work forward. Herman Miller Modes of Work ©Daniel Carlsten Create The ways people work are clearly changing. Today, as companies grapple with increasingly complex business issues, many view collaboration as a swift, reliable process for generating creative solutions. Create occurs when a person engages with the content Herman Miller spent the past two decades studying collaboration associated with their role and develops deliverables. to best understand how working together affects people and their environments. As our researchers collected data on the behaviors that drive productive collaboration, we also recognized the continued importance of solo work—even in the most Herman Miller collaborative environments. Modes of Work ©Daniel Carlsten We synthesized this mountain of data into 10 modes of work— Contemplate seven collaborative activities people do in groups of two or more, and three focused, individual activities. Whether you are a two-person start-up or a rapidly expanding enterprise with 100 employees and counting, some combination of these 10 modes makes up every workday for your people. Considering these needs in the design of your space will help your people and your business be more effective. Contemplate is an opportunity for an individual to pause and reflect on their work—or ignore it momentarily and seek respite. Living Office 7 Herman Miller Modes of Work ©Daniel Carlsten Show and Tell Herman Miller Herman Modes of Work of Modes ©Daniel Carlsten ©Daniel Chat Working Together Collaborative activities involving two or more people Chat is an incidental and impromptu interaction Show & Tell is a planned information session for teams of between colleagues. colleagues, with or without their clients. Herman Miller Modes of Work ©Daniel Carlsten Warm Up Cool Down Herman Miller Modes of Work ©Daniel Carlsten Divide and Conquer Co-create is the generation of new ideas and Warm Up, Cool Down occurs in the time leading up to and content among groups. immediately following a formally scheduled meeting. Herman Miller Modes of Work ©Daniel Carlsten Herman Miller Herman Miller Modes of Work Modes of Work Co-Create ©Daniel Carlsten ©Daniel Carlsten Converse Huddle Divide & Conquer happens when team members spread Converse is a purposeful interaction among a group Huddle occurs when a team needs to address an urgent issue out within a group space to work on their own pieces of a of colleagues to address a defined topic. or receive instructions for a plan of action. larger project. Living Office 9 CUSTOMER PROFILE Yohei Ishii and Brandon Laurino, Founders An Upside to the Outside How one independent game-development studio finds inspiration outside the mainstream. TURBO® As Yohei Ishii and Brandon Laurino tell the story BROOKLYN, N.Y. of how their game-development studio came to be, the elephant in the room is called DUMBO. The historically industrial Brooklyn neighborhood, whose name was originally an acronym for Down Under the Manhattan Bridge Overpass, is an unlikely home base for a video game-design enterprise. But being located outside the center of their industry, which is primarily on the West Coast (Los Angeles, San Francisco, Vancouver), was a conscious decision for Ishii and Laurino. “Both of us have been part of the traditional gaming space, which is not centered here in New York,” said Ishii, whose background is in strategy and business development. < Upstairs in the loft, a HIVE of workspaces outfitted with Embody chairs supports the development team. On the main floor, business development and administration has a similar setup. < Set apart from the flow of traffic but near the kitchenette, this COVE hosts short meetings or doubles as a break area. < < < On the business development side, work A multifunctional is less about being in the zone for long WORKSHOP can host the stretches of time and more about juggling entire TURBO team for a variety of different activities. This Renew collaborative sessions. Sit-To-Stand Table in a HAVEN supports a Reconfigurable furniture healthy range of motion throughout the day. allows the space to support a variety of modes of work. “But what happens when you have a group of Laurino and Ishii assembled their dream team of companies and a group of people in the same game designers and developers to launch TURBO, space? They obviously start doing similar things. successfully luring talent from more established We wanted to break out from that.” companies, such as Nintendo® and Zynga® , thanks to a recruiting pitch built on passion and place. The bold choice of location is fitting, considering the studio’s ambitious first project. Their concept “Games are like music or movies,” Laurino said. “To leverages the mobile platform that has made casual make great stuff is a passionate endeavor, and we gamers of practically anyone with a smartphone or want people who are passionate about it. If you have HAVEN tablet and uses it to deliver a deeper experience, people in the mix who aren’t passionate about it— designed to engage the core gaming community. especially at a small studio—that can really drag the HIVE whole enterprise down.” “Our mission is not to make games that gamers look TURBO LANDSCAPE at and say, ‘That’s pretty good for a mobile game,’” As the TURBO team began coming together, the TURBO worked with Herman Miller to create an Modes of Work Supported WORKSHOP said Laurino, who leads TURBO’s production and studio’s location in DUMBO became a screening tool, office landscape that facilitates communication Chat development efforts. “We want to make games that weeding out the more risk-averse candidates they while providing settings where individuals Converse COVE or groups can retreat for private phone calls Co-Create will make gamers say, ‘That is an awesome game’— pursued. While half of those who were recruited or conversations. Huddle Customer Profile 13 regardless of the platform.” didn’t want to leave the West Coast, the other half Concept A Hub Seattle Turbo Studios were intrigued by a game-development opportunity that would take them to Brooklyn. “We wanted people who had that spirit to go on an adventure, to embark, to explore, to get out of their comfort zone,” Laurino said. “It was a good test to see if they have the grit to do the start-up thing.” In addition to the studio’s location, its physical space also encourages different ways of working. “Video game development—especially the types of games that we’re working on—is not a linear path,” Ishii said. “There are so many moving pieces, and that’s why it goes back to the importance of having a space and structure where communication and collaboration are easy-flowing.