ISSN 2320 - 6470 TRINITY JOURNAL OF MANAGEMENT, IT & MEDIA (TJMITM) CONTENTS A Study of Demonetization Announcement Effect on Indian Sitaram Pandey Stock Market Pramod Kumar Naik 3-8 Demonetization: Opportunities Dr Sudhansu Kumar Das and Challenges Dr Artta Bandhu Jena 9-11 Impact of Demonetization on Indian Shekhar Mishra THE EDITORIAL BOARD Economy Dr. Satya Swaroop Debasish 12-18 MEDIA SECTION Digital Dilemma, Cyber Frauds and Dr. Amita Charan Prof. B. K. Kuthiala Mobile Banking in India Ekta Bansal 19-27 Vice Chancellor, Makhanlal University of Journalism & Communicaon Demonetization in India: A Catalyst Dr Artta Bandhu Jena Prof. S. Joshi for Cashless Economy Mr.Bishwajit Rout 28-31 Vice Chancellor, K.T.U.J.M.C UPI: A Brilliant Technology Idea Ankit Dhamija Prof. (Mrs.) Virbala Aggarwal Executed Poorly Deepika Dhamija 32-36 Chairperson, Dep. of Journalism & Mass Communicaon, H.P.U. Digital Revolution and means of Ekta Sehgal 37-41 Prof. (Dr.) Sanjeev Bhanawat E-Money Circulation: Overview Head, Dep. of Journalism & Mass Communicaon, Anjana Singh University of Rajasthan Demonetization: A Boon or Bane Neeti Chopra for Indian Economy MANAGEMENT SECTION Dr. V.Pathak 42-45 Prof. (Dr.) R. K. Mial Teena Wadhera Professor, USMS, G.G.S.I.P.U. Adoption of M- Wallet: A way ahead Richa Dabas 46-50 Dr. S. P. Gupta Parul Malhotra Ex-Dean, Faculty of Management Studies, Delhi E-Money Transaction: It’s problems 51-53 Prof. (Dr.) S. L. Gupta and solution Roma Singh Professor, Birla Instute of Technology Dr. Subodh Kesharwani Digital Rights Management Gunjan Gulati 54-57 Associate Professor, IGNOU, Delhi Dr. Arun Mial E – Commerce Models with their Mahesh Sharma 58-64 Assistant Professor, Birla Instute of Technology Privacy & Security IT SECTION Fog Computing Amandeep Kaur Prof. (Dr.) M. M. Pant Rajbir Kaur 65-67 Ex-Pro-Vice Chancellor, IGNOU, Delhi RFID security protocol based on Prof. (Dr.) Naveen Rajpal Cryptographic Hash Function Shiwangi Upadhyay 68-71 Professor, USICT, G.G.S.I.P.U. Prof. (Dr.) Sunil Kumar Khatri Learning Beyond Literacy through Director, AIIT, Amity University, Noida Radio Vis a Vis from Demonetisation Dr. R.S. Yadav to e-Monetisation V Dr. Anurag Mishra 72-77 olume 8, December Associate Professor, Deen Dayal Upadhyaya College, D.U. Tweets – Hash tag strategy Yash Vats Dr. Rampal Singh for currency ban Priyanka Sharma 78-80 Assistant Professor, Deen Dayal Upadhyaya College, D.U. CHIEF PATRON Cashless India: Cutting Wings to Tanya Sagar Dr. R. K. Tandon Development Perspective Aarushi Singh 81-85 , 2017 Chairman, TIPS, Dwarka Digital Revolution and Means of Himali Gupta 86-90 PATRON E-Money Circulation Reema Tandon Vice Chairperson, TIPS, Dwarka EDITOR - IN - CHIEF Prof. (Dr.) Vikas Rao Vadi Director, TIPS, Dwarka Volume 8, December, 2017 TRINITY INSTITUTE OF PROFESSIONAL STUDIES, DWARKA, NEW DELHI [UNDER THE AEGIS OF KAMAL EDUCATIONAL & WELFARE SOCIETY (KEWS)] LATE SHRI O. P . TANDON (1943-2009) FOUNDER CHAIRM A N (KEWS) TRINITY & KAMAL GROUP OF INSTITUTIONS RUNNING UNDER THE AEGIS OF KAMAL EDUCATIONAL & WELFARE SOCIETY Trinity Instute of Professional Studies Trinity Instute Sector-9, Dwarka Instuonal Area, A-2, Shankar Garden, Main Najafgarh Road, Adj. to Metro Pillar No. 1160, Vikas Puri, Opp. Metro Pillar No. 620, New Delhi-110075 New Delhi-110018 Tel : 011-45636921/22/23/24 Tel : 011-41518722/23/24 Daisy Dales The Cosmic School Kamal Public Sr. Sec. School A - Block, Vikas Puri, D-Block, Vikas Puri, New Delhi-110018 New Delhi-110018 Tel : 011-25511127, 45700526 Tel : 011-28537741, 011-28534507 Kamal Public School St. Peter’s Convent Hastsal Road, Uam Nagar, Block - C, Vikas Puri, New Delhi-110059 New Delhi - 110018 Tel : 011-25377434, 011-25352295 Tel : 011-2854935, 011-28544935 EDITOR’S PAGE We are happy to launch the seventh issue of “Trinity Journal of Management, IT & Media (TJMITM)”. The present issue incorporates 18 research papers – 10 from management, 04 from IT & Computer Science and 04 from media.All these papers were presented at the 7th National Conference of Trinity Institutes held on 25th March 2017. With this issue, TJMITM is completing eight years of uninterrupted publication. During all these years, we have received unstinted support from our Editorial Board without which it would not have been possible for timely publication of the journal. We also received constructive feedback from the readers and contributors for improvement in quality. I express my sincere thanks to our Editorial Team members for their dedicated and involvement in printing the 8th issue of TJMITM. Demonetization initiative announced by our Prime minister Shri Narendra Modi on November 08,2016. Demonetization of currency means discontinuity of the said currency from circulation and replacing it with new currency. The objective of the bold decision was to develop a road map for the implementation of cashless economy campaign. Demonetization is not new to India but had been a successful initiative against the people who indulge in black money accumulation, corruption and terrorist funding. It also emphasized on national character building and growth of economy with Indian ethos and values. The National Conference has deliberated upon the issues of demonetization and few selected papers which had covered the core issues viz A Study of Demonetization Announcement Effect on Indian Stock Market, Demonetization: Opportunities and Challenges, Impact of Demonetization on Indian Economy, Digital Dilemma, Cyber Frauds and Mobile Banking in India, Demonetization in India: A Catalyst for Cashless Economy, UPI: A Brilliant Technology Idea Executed Poorly, Digital Revolution and means of E-Money Circulation : Overview, Demonetization: A Boon or Bane for Indian Economy, Adoption of M-Wallet: A way Ahead, E-Money Transactions: It’s problems and solutions, Digital Rights Management, E-Commerce Models with their Privacy & Security, Fog Computing, RFID security protocol based on Cryptographic Hash Function, Learning Beyond Literacy through Radio Vis a Vis from Demonetization to E-Monetization, Tweets - Hashtag strategy for currency ban, Cashless India: Cutting Wings to Development Perspective, Digital Revolution and Means of E-Money Circulation are published in this journal. This journal is an acclaimed platform for young academicians and researchers to inspire and motivate them for disseminating their research papers, research articles, literature reviews, case studies and book review, etc. This issue of TJMITM covers a regular mix of articles and research papers from Management, IT & Computer Science and Media. All the papers open us new dimension of research in the identified areas. My thanks to the authors who have presented the papers in the 7th National Conference and extended their cooperation in making the conference a grand success. On behalf of the Editorial Team of TJMITM, I extend my sincere thanks to Dr. R.K. Tandon, Chairman, TIPS who has always been a guiding force, encouragement and prime inspiration to publish this journal. We are grateful to Ms. Reema Tandon, Vice Chairperson, TIPS for her continuous support to bring out the journal in a proper form. I do hope that this issue of TJMITM will generate immense interest among researchers. Prof. (Dr.) Vikas Rao Vadi Editor-in-Chief & Director, TIPS EDITORIAL TEAM Hari Mohan Jain (Co-ordinator), Vaishali Sharma, Madhu Ruhil, Priyanka Attri, Nisha Bansal, Diksha Hazrati, Yashasvika Yadav Trinity Journal of Management, IT & Media ISSN 2320 - 6470 December, 2017 / Page - 1 STATEMENT ABOUT OWNERSHIP AND OTHER DETAILS OF TJMITM FORM 5 (RULE 8) 1. Printer’s Name : Dr. R. K. Tandon Nationality : Indian Address : Trinity Institute of Professional Studies Sector-9, Dwarka, New Delhi-110075 2. Place of Publication : Delhi 3. Periodicity of Publication : Yearly 4. Publisher’s Name : Dr. R. K. Tandon Nationality : Indian Address : Trinity Institute of Professional Studies Sector-9, Dwarka New Delhi-110075 5. Editor’s Name : Prof. (Dr.) Vikas Rao Vadi Nationality : Indian Address : Trinity Institute of Professional Studies Sector-9, Dwarka New Delhi-110075 6. Name and Address of the : CHAIRMAN, TIPS, Dwarka Individual who owns the Trinity Institute of Professional Studies Journal/newspapers and Sector-9, Dwarka New Delhi-110075 partners or share holders Holding more than one percent of the total capital www.tips.edu.in 7. Hosted at : I, Dr. R.K. Tandon, hereby declare that the particulars given above are true to the best of my knowledge and belief. Dr. R. K. Tandon (Signature of the Publisher) TRINITY JOURNAL OF MANAGEMENT, IT & MEDIA TIPS, Dwarka holds the copyright to all the articles and research papers published in the journal. No part of this publication may be reproduced or transmitted in any form without any written permission of the Institute. The views expressed in the articles/papers are the personal views of the authors and do not represent those of Trinity Institute of Professional Studies, Dwarka. Trinity Journal of Management, IT & Media ISSN 2320 - 6470 December, 2016 / Page - 2 A Study of Demonetization Announcement Effect on Indian Stock Market demonetization and its impact on the economy. Demonetization Stiaram Pandey* is the mechanism by which the government states to withdraw Pramod Kumar Nayak** the money which is current legal tender. The effect of this ABSTRACT announcement is that the currency notes in circulation will now cease to be valid tender and can only be exchanged at the banks. This study examines the impact of demonetization Demonetization is a one step to unearth black money from the announcement effect on the returns of stock market & quantum of economy. Black money refers to illegal money earned from illegal Investment through traded value in India for a very short period of sources which has not been disclosed to the government. In time. The study examines the daily data of closing prices of S&P short, it uses all the resources of the economy but does not pay CNX Nifty Index and its traded value during pre and post the costs.