Advances in Social Science, Education and Humanities Research, volume 225 International Conference on Business, Economic, Social Sciences and Humanities (ICOBEST 2018) Political Communication Chairman Of West Java Parliament : Political Identity Of Sundanese Woman As Political Symbols Adiyana Slamet Dadang Rahmat Hidayat Karim Suryadi Communication Science Departement, Faculty of Communication Science, Faculty of Education Social Science, Faculty of Social and Political Science Universitas Padjadjaran Universitas Pendidikan Indonesia Universitas Komputer Indonesia Bandung, Indonesia Bandung, Indonesia Bandung, Indonesia Deby Sri Aprilliani Communication Science Departement, Faculty of Social and Political Science, Universitas Komputer Indonesia Bandung, Indonesia Abstract— This research intends to know the political of West Java Province Parliament for the period of communication method of the Chairman of Wes Java 2014 – 2019 should have been raising the Sundanese Parliament Ineu Purwadewi in showing up the political political identity and implemented in political identity of Sundanese woman as political symbols. This communication space and become a life foundation. research used qualitative approach with design of case Keywords— Political Communication, Sundanese Woman, studies. The used of political symbols in political Political Symbol, Political Identity, West Java. communication are consisted of three instruments that is political communication with usage of political I.INTRODUCTION identity raises the symbol of clothing, symbol of color, Political communication is people's messaging activity symbol of language. The result of the research did is at that execute political activities, in the form of influencing perspective of socio–cultural. how language plays a or stimulating the others to do political activity, either at very important role that breeds culture in life or the the level of superstructure and infrastructure relationship. reality in society. Sundanese asset value is an identity The message occur to follow the changes and development that used in political communication space and then of desired information in society. The actor or political incarnate become political identity that attached on communicator can also be called political participant can people is ethnophilosophical building in West Java. understand that the content, the purpose, and the desire of Based on the result of the research that has been the delivered political messages are to affect and create the described about the political communication public opinion [1]. Political communication includes all Chairman of West Java Province Parliament for the form of symbol exchange or message which reaches a certain level is affected or affect the functioning of the period of 2014 – 2019 2019 in showing up political political system. In local political dynamics, political identity of Sundanese woman, can be concluded that; identity become central in West Java space. Political Politcal identity of Sundanese woman raises the identity in people’s construction can be positive or political symbol which is “pseudo of the political negative. Positive mean become encouragement to admit symbols of a Sundanese woman” that is pretense or and acomodate the differences, even to the extent of fake political symbol. The symbol that is “pseudo of the recognizing the privileges predicate of an area towards political symbols of a Sundanese woman” will have to other area based on historically and logically reason. result on “quasi of the political symbols" that is a Negative when there is injustise between one group and pseudo-political symbol, in political communication another, for example the majority domination towards orientation is short-term and pragmatic. The exchange minority. The dominance can be born from the group of the political identity in political communication struggle, and it more dangerous if it legitimized by the raises the political symbol of Sundanese woman who country. The state is overcoming every groups with its attached is “pseudo of political identity." As a necessity and its interest and arrange and make the regulation to create a harmony [2]. The political Sundanese woman, political communication Chairman Copyright © 2018, the Authors. Published by Atlantis Press. This is an open access article under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/). 233 Advances in Social Science, Education and Humanities Research, volume 225 communication that Ineu Purwadewi Sundari, the must be differences which is fundamental as the basis of Chairman of West Java Province Parliament for the period the researcher to showing up research originality that of 2014 – 2019 is by showing up the Sundanese women researcher will do [11]. symbols is in line with the prespective of political Case study of political communication chairman of symbolism, or the prespective of symbolic interaction in West Java Province Parliament for the period of 2014 – political context. This thing is based on assumptions that 2019 in showing up Sundanese woman is interesting to “political talk is symbolic activity”, Accordingly, political study, instead of showing up the political symbols in transaction, symbolism in politic become important in political communication space, either consciously or political communication [3]. unconsciously represent Sundanese locality, because The researcher started with review some of the Women have achieved great success as party leaders and previous research. This is intended to strengthen literature prime ministers, as candidates for high positions in review in the term of existing research, although there are national politics and as legislative candidates.1 In political equation or differences is a natural thing and can be communication, the use of symbols either concrete and synergized to complete each other. As well as the abstract symbol can not be avoided [12]. dissertation research of Karim Suryadi, 2006 titled Kiai Political Communication in Forming Party Identity [5]. From the explanation of this research, then to The differences with this research are different in formulated this research, the problem that is studied are : research's object, political communcication legislative How the political communication of Chairman Of West candidate and West Java governor candidates, so that, the Java Province Parliament for the period of 2014 - 2019 political communication process will be different. [6].The Ineu Purwadewi Sundari in showing up political identity difference with this research are different in research's of Sundanese woman as political symbols? With object, how would the candidate reassuring The Political qualitative method and design of case studies. Party to get a vehicle through a letter of recomendation in II. METHOD Governer election so that its more dynamic in its political communication process. This research used qualitative approach with design of case studies, in his book Qualitative Inquiry and Research . The differences with this research are the subject and Design : Choosing Among Five Tradition, that case object, if this research study and analyze the female studies is an exploration from one bound system or one representation in Riau Province Legislative for the period case/diverse case that from time to time through deep data of 2004 - 2009. While the research that researcher did is collect and involve various information source that is rich about political communication chairman of West Java in a context [13]. Province Parliament in showing up Sundanese woman political identity as political symbols [7]. The research use The observed case approach that is the political qualitative method with case study as its research's design. communication of Chairman of West Java Province The differences with this research are the object, subject, Parliament for the period of 2014 - 2019 in showing up and the location is different. POlitical communication political identity of Sundanese woman. In this research, Chairman of West Java Province Parliament in showing researcher tried to observe, understand, and analyze the up Political identity of Sundanese Woman as political process of the political communication of Sundanese symbols [8]. woman, Ineu Purwadewi Sundari, Chairman of West Java Province Parliament for the period of 2014 - 2019 in The dissertation research of Perception of Women in showing up political identity of Sundanese woman. One Political Leadership in Nigeria have differences, that is the character in qualitative research is to observe and interact object, subject, and the reserch's design is different. If the with the subject of the research to try to understand their research that Annette Anigwe did more emphasis on language and their interpretation towards their world. women political partisipation in Nigeria, the research that researcher did that is about political communication In this research, researcher determine the informant Chairman of West Java Province Parliament in showing with the use of purpossive sampling technique, where this up Political identity of Sundanese Woman as political technique includes people who have been selected based symbols with case study as its research's design [9]. Then on certain criteria that the researcher requires based on the the thesis research of Women and Political Participation, purpose of the research2. According to Cresswell the A minor Field Study on Hindrances for Women’s Political good informant criteria are : “all individuals studied