COMPARISON OF MARKETING / WORKING PRACTICES OF M/S. CHITALE BANDHU, M/S. WARANA, & M/S. GOKUL. 213 13. COMPARISON OF MARKETING / WORKING PRACTICES OF M/S. CHITALE BANDHU, M/S. WARANA, & M/S. GOKUL. a) MARKETING PRATICES OF M/S. CHITALE BANDHU One of the highest income tax paying families of the country includes M/s. Chitale bandhu. Mr. Bhaskar Ganesh Chitale is the pioneer who made the beginning of their business journey in 1939. His two sons, Raghunathrao and Narsinharao (Rajabhau) have further reinforced the foundation. Today the third generation is managing the show. Milk manufacturing / processing is done at Bhilawadi (Sangli District) and milk products are manufactured at Pune. The two shops at prime location like Deccan Gymkhana and Vishrambaug are their own shops where people wait for hours to buy the 'Bakarwadi' and famous Shrikhand. During Diwali, the sale of Pedha is app. 2000 kg., Chakka - 28000 kg. and milk 2 lakh litres per day. The Bakann/adi was very liked by late Mrs.Indira Gandhi. This item has been the speciality or brand name of M/s. Chitale Bandhu. This kind of achievement in a eatable product category involves sincere attitude and dedication plus hard work. The surprising factor however is the upbringing and modesty of the whole Chitale family. None of them is a member of any 'Club' and are teetotallers. The only thing this family does is to go on foreign tours alternatively but here also they would be searching for technological developments in dairy industry of that country affflMlrlng these findings 214 back to their business. In fact, packed milk in plastic bag is the concept started by M/s. Chitale in Pune which they had seen abroad during one of their yearly visits. The 'Bakanwadi' is manufactured in a machine which they have bought from Holland. The bull farm developed at Bhilawadi is one of the first of its kind in Asia. It is a matter of pride for Maharashtrians that we have such a family as a role model for the young generation to come. M/s. R.G.Chitale are the technological leaders in Dairy industry today. Today, M/s. Chitale collect milk to the tune of 2,00,000 litres per day for processing, packing and manufacturing milk products for sale to the urban population of Pune. M/s. E.G.Chitale have pioneered developments and production by distributing high yielding Muntia and Mehsana buffaloes in the district of Sangli. Approximately 10,000 buffaloes have been distributed to the milk producers of this area by providing them interest free loans and subsidy on every buffalo. Every year, 1,000 buffaloes are supplied as replacement stock to avoid dwindling production and losses to the farmers. A step further in this development activity is achieved by establishing frozen laboratory with ultra modern equipments and high efficiency techniques of deep freezing at Bhilawadi station. To support this activity, 215 a bull mother farm with high yielding buffalo mothers was also established. The high yielding buffaloes were meticulously selected directly from further breeders of Haryana (Rohtak) and Gujarat (Mehsana area). The farming activity was started in 1960 and this ultra modem fami was established in August 1996 with 150 buffaloes. This buffalo farm is fully automate, with computer controlled milking machines and feeding stations. The manure scraping is also done by automatic device. The buffaloes are kept comfortable by providing foggers in loose house conditions. The average milk yield of farm is 14 litres/ buffalo/day. About 20% of buffaloes yield between 15-18 litres of milk with an average of 7% fat. Rest of the buffaloes yield between 10-15 litres. With better management practices, they have successful by achieved mortality of calves to less than 2%. All the buffaloes of the farm and buffaloes bull are being tested routinely for T.B.,.J.D., Bmcellosis and are found free from diseases. They are routinely vaccinated against hemarrhagic septicemia, black quarter and foot and mouth diseases. The bull mothers are being bred by frozen semen procured from selectively bred buffalo bulls. Phenotypically, the bulls have all character of Murrha and Mehsana breeds. 216 The fertility of bull is proven as their semen is routinely used in the operational area of M/s. B. G. Chitale. HIGHLIGHTS OF WORK CARRIED OUT AT M/s. B.G.CHITALE, (CHITALE DAIRY, BHILAWADI STATION). Organisation of- The A.I. Work was organised in 10 centres covering 2500 Murrah / Mehsana buffaloes after quick survey of buffalo population of the village. Each centre is managed by a qualified Live Stock Supervisor. The in-charge of the centre gives services of artificial insemination, pregnancy diagnosis and treatment to the buffaloes owned by the milk producers. Three veterinarians are appointed, each veterinarian covered a cluster of 3-4 LSS centres. Infertility Camps:- To start with meetings were held in different villages to explain the program. Simultaneously work camps covering infertility, A.I. Pregnancy diagnosis and clinical cases were held to popularrize artificial insemination. Such camps were regulariy under taken at these centres. Treatment crates were distributed to all the centres and free A.I. and pregnancy diagnosis services are given. Initially frozen semen was procured from BAIF Uralikanchan but then it was thought to have their own semen freezing laboratory at Bhilawadi station under M/s. B. G. Chitale, Dairy. Under this project, Bull mother farm was established with hgh yielding 150 buffaloes. The idea is to produce merited buffalo bulls for breeding purposes whose dams as well as sires are known and recorded. These buffalo bulls will be selected at birth, based on the growth, dams yield and will be reared separately for breeding purpose. These bull will be used for production of semen. The frozen semen of these bulls will 217 utilised as per the plan of the project on the buffaloes in the centres along with the bull of ICAR. Frozen Semen Laboratory:- Highly sophisticated Frozen Semen Laboratory was established and was made functional from April 1997. Ten Murrah, Mehsana bulls were purchased from high yielding buffaloes of Rohtak (Haryana) and Mehsana area (Gujrat) with known pedigree. The semen freezing was started from April 1997 on wards. Initially some difficulties were faced because of summer condition and low quality ejaculates. As the conditions improved good quality semen was obtained and regular semen freezing was carried out. At semen collection bull aprons are being used. The laboratory is equipped with Laminar flow, Photo electro colourmeter, digital electronic balance, filling and sealing machine, printing machine, a 320 litre freezer, freezing rack, storage container, liquid Nitrogen container, etc. So far, up to Dec 1997, 22000 doses in french mini straws were stored and around 3000 straws were utilised in field and in Bull mother farm for A.I. Program. 218 BUFFALO FARMING PRACTICE IN AREA OF BHILAWADI DIST SANGALI Buffalo farming is traditional in western Maharashtra especially in districts of Kolhapur, Sangli and Satara. The buffalo population is mostly non descript. In the area where milk procurement, processing and marketing is undertaken by eitherco-operative sector or private agencies, the buffaloes have been procured and distributed for milk production. In the areas of Bhilawadi where M/s. B.G.Chitale are working since 1939 efforts have been taken to procure high producing Mun'ah/ Mehsana buffaloes from Haryana and Gujrat and distributed to milk producers by subsidising the cost of buffaloes. The farmers were given interest free loans for procurement for milch buffaloes and also subsidy to the tune of Rs. 2500/- per buffaloes. This was to encourage the farmers for undertaking milk production as supplementary income activity. M/s. B.G. Chitale has given lot of attention for upliftment of rural community by providing them opportunities of self employment through dairy fanning. They have given health care and insemination facilities to the buffaloes owned by fanfners. The organisation has distributed over 8000 good quality buffaloes. The average milk per buffalo is 13 litres per day which goes to 2500 litres per lactation of 305 days. On an average the buffaloes yield for 280 to 290 days and the present inter calving period is around 450 days. In the project, the efforts will directed to reduce the inter-calving period to 400 to 415 days by selection and breeding. 219 Bull Station and Semen Laboratory:- In the project, the buffalo bull station is established with 5 Murrah buffaloes and 5 Mehsana buffalo bulls belonging to high pedigree. The semen is regularly collected, processed and frozen. The range of dams yield of the buffalo bulls is from 3200 to 4400 litres per 305 days. Highly sophisticated frozen semen laboratory is established and made functional from April 1997. For semen collection bull aprons are being used on the donor bull. The sheath and prepuce is being washed with warm distilled water and wiped by clean towel. The buffalo bull is washed and cleaned every time before collection of semen. The semen collection crate is on the danish pattern. Semen is being collected 2 days in a week in early morning before 8.30 am. 5 bulls are being collected every day. The tris- fmctose, citric acid eggyolk - glycerol diluent is used for diluting the semen and diluted semen is filled in french mini straws. Sealed with milk PVA powder. The straws are being spread of freezing racks. An equilibraition period of three hours is given at 5°C in refrigerator. After quilibraition the straws are frozen over liquid nitrogen vapour in a wide mouth cryo can of 320 litres capacity. The freezing racks are kept over the freezing grill touching the liquid nitrogen so that the freezing is carried out at 4 cm above nitrogen level.