Sander Duivestein Menno van Doorn Jaap Bloem Jaap Bloem, Menno van Doorn, Sander Duivestein Make Me the Media “Pop” with Augmented Reality Tech Past, Present and Future of the Third Media Revolution About the Authors 1 Capture this book’s front, rear, page 51, 61, 74, 189 or Since the mid 19th century countless innovations have sprung up from JAAP BLOEM is a senior analyst at VINT, the American soil, in particular those related to technology and media. With 265 with a webcam. Research Institute of Sogeti. Jaap previously Barack Obama as the 44th President of the United States the change that methemedia.com worked for publishing companies, the web media can create, is being further satisfied. For example, during the 2 The PC will link the captured image to specific campaign at myBarackObama.com, YouTube and Facebook, and later at Internet Society and KPMG Consulting. In Augmented Reality content via previously downloaded Change.gov and Whitehouse.gov amongst others, his messages were Me the Media, Jaap introduces ITainment as software from methemedia.com/augmentedreality. resonating and swelling in a genuinely democratic way. the revolutionary extension of ITech, Through web media Barack Obama was able to deliberately implement “We analyzes our Programming Century, which 3 The additional Augmented Reality content will be the People” anew, so that each and every individual who chooses to can Me took off around 1965, and defines the displayed on top of the trigger page: in this case a robot participate in a variety of ways. It is along these lines that the world is stages of telephony development. holding a postcard with a welcome video. moving ahead from the well-known concept of the Conversation Economy to a Conversation Society, which is the ultimate consequence, if not goal, MENNO VAN DOORN is director of VINT, the of what is referred to in this book as the Third Media Revolution. Research Institute of Sogeti, in Amsterdam. “Me the Media” is how we call this multimedia web-based age. The old, the In 2007 Menno was voted “IT Researcher of trusted mass media have been absorbed by the new media mass in which the Year” by VNU/Computable. In Me the we all participate as individuals and consumers. After the printing press Media Menno introduces the concept of and movable type, and after such mass media as radio and TV, the modern era of the Web is the Third great Media Revolution undergone by humanity. Media Mass as opposed to Mass Media, This sweeping wave has far-reaching consequences: for business, for Rise of the Conversation Society to emphasize the impact of modern web society, for technology, and for us. Me-Media. In this Me-Media dynamics composites of digital alter egos are rapidly becoming an accepted form of personal and brand identity. They increasingly form the basis of the social and economic SANDER DUIVESTEIN is a senior analyst at VINT, activity in which individuals, organizations, and government engage. The Third Media Revolution Me the Research Institute of Sogeti. Sander was e-mancipates physical identities to the “Hyperego” level: the digital me’s we know so well from a software architect at Capgemini and an CNN’s iReport, iGoogle, iPhone, myBarackObama, YouTube and the like. All are hyperlinked and the Media Internet entrepreneur. His expertise on super active on the Web, involving citizens, brands, companies and politicians. Web 2.0 and the Metaverse has been an The coming decades will see us intimately and physically interconnected within our own web by Featuring important stimulus in the creation of Me means of ordinary hardware and software, but subsequently also via biochemistry (“wetware”) the Media. and nanotech. In this way, life will become one huge test laboratory for the further development dia “The Obama Moment” of humanity. Me by Peter Leyden ETER EYDEN P L heads Next Agenda, a new ISBN 978-90-75414-22-6 project focusing on transformative agendas into policy-making. Peter previously worked VINT | 7JTJPOt*OTQJSBUJPOt/BWJHBUJPOt5SFOET as managing editor at Wired magazine, and Visit methemedia.com was a director of the Global Business VINT is the Research Institute of Sogeti, and was Network, a think tank on the future. During founded in 1994. VINT has offices in Amsterdam, for more content, Barack Obama’s election campaign Peter was director of the New Politics Institute. Paris, Stockholm and Washington. insight and discussion 9789075 414226 VINT | Vision t Inspiration t Navigation t Trends Sander Duivestein Menno van Doorn Jaap Bloem Jaap Bloem, Menno van Doorn, Sander Duivestein Make Me the Media “Pop” with Augmented Reality Tech Past, Present and Future of the Third Media Revolution About the Authors 1 Capture this book’s front, rear, page 51, 61, 74, 189 or Since the mid 19th century countless innovations have sprung up from JAAP BLOEM is a senior analyst at VINT, the American soil, in particular those related to technology and media. With 265 with a webcam. Research Institute of Sogeti. Jaap previously Barack Obama as the 44th President of the United States the change that methemedia.com worked for publishing companies, the web media can create, is being further satisfied. For example, during the 2 The PC will link the captured image to specific campaign at myBarackObama.com, YouTube and Facebook, and later at Internet Society and KPMG Consulting. In Augmented Reality content via previously downloaded Change.gov and Whitehouse.gov amongst others, his messages were Me the Media, Jaap introduces ITainment as software from methemedia.com/augmentedreality. resonating and swelling in a genuinely democratic way. the revolutionary extension of ITech, Through web media Barack Obama was able to deliberately implement “We analyzes our Programming Century, which 3 The additional Augmented Reality content will be the People” anew, so that each and every individual who chooses to can Me took off around 1965, and defines the displayed on top of the trigger page: in this case a robot participate in a variety of ways. It is along these lines that the world is stages of telephony development. holding a postcard with a welcome video. moving ahead from the well-known concept of the Conversation Economy to a Conversation Society, which is the ultimate consequence, if not goal, MENNO VAN DOORN is director of VINT, the of what is referred to in this book as the Third Media Revolution. Research Institute of Sogeti, in Amsterdam. “Me the Media” is how we call this multimedia web-based age. The old, the In 2007 Menno was voted “IT Researcher of trusted mass media have been absorbed by the new media mass in which the Year” by VNU/Computable. In Me the we all participate as individuals and consumers. After the printing press Media Menno introduces the concept of and movable type, and after such mass media as radio and TV, the modern era of the Web is the Third great Media Revolution undergone by humanity. Media Mass as opposed to Mass Media, This sweeping wave has far-reaching consequences: for business, for Rise of the Conversation Society to emphasize the impact of modern web society, for technology, and for us. Me-Media. In this Me-Media dynamics composites of digital alter egos are rapidly becoming an accepted form of personal and brand identity. They increasingly form the basis of the social and economic SANDER DUIVESTEIN is a senior analyst at VINT, activity in which individuals, organizations, and government engage. The Third Media Revolution Me the Research Institute of Sogeti. Sander was e-mancipates physical identities to the “Hyperego” level: the digital me’s we know so well from a software architect at Capgemini and an CNN’s iReport, iGoogle, iPhone, myBarackObama, YouTube and the like. All are hyperlinked and the Media Internet entrepreneur. His expertise on super active on the Web, involving citizens, brands, companies and politicians. Web 2.0 and the Metaverse has been an The coming decades will see us intimately and physically interconnected within our own web by Featuring important stimulus in the creation of Me means of ordinary hardware and software, but subsequently also via biochemistry (“wetware”) the Media. and nanotech. In this way, life will become one huge test laboratory for the further development dia “The Obama Moment” of humanity. Me by Peter Leyden ETER EYDEN P L heads Next Agenda, a new ISBN 978-90-75414-22-6 project focusing on transformative agendas into policy-making. Peter previously worked VINT | 7JTJPOt*OTQJSBUJPOt/BWJHBUJPOt5SFOET as managing editor at Wired magazine, and Visit methemedia.com was a director of the Global Business VINT is the Research Institute of Sogeti, and was Network, a think tank on the future. During founded in 1994. VINT has offices in Amsterdam, for more content, Barack Obama’s election campaign Peter was director of the New Politics Institute. Paris, Stockholm and Washington. insight and discussion 9789075 414226 VINT | Vision t Inspiration t Navigation t Trends Me the Media Me the Media Rise of the Conversation Society Past, Present and Future of the !ird Media Revolution Jaap Bloem, Menno van Doorn, Sander Duivestein Featuring “!e Obama Moment” by Peter Leyden, founder and CEO of NextAgenda.org 2009 7*/5]7JTJPOt*OTQJSBUJPOt/BWJHBUJPOt5SFOET Research Institute of Sogeti "UUSJCVUJPO/PO$PNNFSDJBM4IBSF"MJLFW6OQPSUFE]7*/5 You are free: ! To Share: to copy, distribute, and transmit the work ! To Remix: to adapt the work Under the following conditions: " Attribution. You must attribute the work in the manner specified by the author or licensor (but not in any way that suggests that they endorse you or your use of the work). " Non-commercial. You may not use this work for commercial purposes. " Share Alike. If you alter, transform, or build upon this work, you may distribute the resulting work only under the same or similar license to this one.