Promoter Packet 1 Table of Contents Topic Page General Information 3 Logistical Information 5 Booking Policies 7 Rental Rates and Conditions 9 Policies and Procedures 12 Marketing Information 16 Directions to Liberty Bowl Memorial Stadium and Fairgrounds 18 Parking Information 19 Stadium Section Map 20 Stadium Circulation Map 21 Concert Location Setups 22 Outside Services 26 Area Maps 27 2 General Information Liberty Bowl Memorial Stadium and Fairgrounds 335 South Hollywood Street Memphis, TN 38104 Telephone 901-729-4344 Fax 901-276-2756 Website: www.thelibertybowlstadium.com Spectra Venue Management 3601 South Broadway Street Philadelphia, PA 19148 Telephone 512-389-9530 Fax 215-389-9409 Website: http://www.spectraexperiences.com Management Spectra manages Liberty Bowl Memorial Stadium and Fairgrounds (LBMS, The Stadium, The Fairgrounds), which is owned by the City of Memphis. Spectra is an expert in facility management and has accounts throughout the United States and Canada. Spectra brings a staff of industry professionals to the building and has instituted many industry- proven operational practices to enhance the environment for patrons and promoters. Spectra (spectraexperiences.com) manages more than 400 venue management and food service accounts at over 300 other public assembly facilities around the world. Based in Philadelphia, PA, Spectra is part of Comcast-Spectacor, one of the world’s largest sports and entertainment companies. Facility Description LBMS is a 136-acre multi-purpose sports and entertainment complex centered around the iconic Stadium. The Stadium was opened in 1965 as Memphis Memorial Stadium. Over the years the Stadium and Fairgrounds have seen numerous renovations and expansions, and now has a capacity of 58,325. The complex has been managed by Spectra Venue Management since 2011. The Stadium is home to the University of Memphis Tigers, Southern Heritage Classic, AutoZone Liberty Bowl and Memphis Express (of the Alliance of American Football). In addition to football, the venue accommodates other events such as concerts, family shows, band competitions and corporate events. The Fairgrounds include the 15-acre Tiger Lane, 27,000 sq. ft. Pipkin Building, 20,000 sq. ft. Creative Arts Building and over 90 additional acres of green space and parking lots. These additional facilities and spaces are used to host festivals, run/walks, car and bike shows/races, Memphis Roller Derby, Memphis Flea Market, Bluff City Fair and a wide variety of community events. All Fairgrounds facilities/spaces are available for rent. For concerts and music festivals there are three possible locations: Stadium, Tiger Lane and Purple Lot (festival grounds). Facility Purpose The primary purpose of Liberty Bowl Memorial Stadium and Fairgrounds is to provide a first class gathering place for sports, entertainment and community events, and to transform the events hosted into amazing experiences for patrons and promoters. Location The Stadium is conveniently located in the heart of the city of Memphis. Bordered by East Parkway, Central Avenue, South Hollywood and Southern Avenue, the property is easily accessed by many of Memphis’ main roadways, including Poplar Avenue, Union Avenue, Sam Cooper Boulevard and I-240. 3 Facility Personnel Name Title Phone Email Thomas Carrier General Manager 901-729-4071 [email protected] Tim Coleman Event Manager 901-729-4072 [email protected] Duke Young Director, Food & Beverage 901-729-4073 [email protected] Brandy Pickett Event Services Coordinator 901-729-4070 [email protected] Camille Donaldson Director, Finance 901-729-4075 [email protected] 4 Logistical Information Stadium Field Level Rooms North End Zone • Visiting Team Locker Room o 2,220 sq. ft. space with 100 lockers o Dedicated shower and restroom facilities o Training room and separate coaches dressing room with individual shower and restroom • Green Room o 25’x14’ with couches, TV, single-wide cooler and vanity o Separate restroom and shower • Officials Locker Room o 22’x19’ with single-wide cooler and vanity o Separate restroom and shower South End Zone • Home Team Locker Room o 3,540 sq. ft. space with 105 lockers o Dedicated shower and restroom facilities o Training Room and separate coaches dressing room with individual shower and restroom • Blue Room o 40’x27’ o No shower facilities, but nearby restroom in connecting hallway Electrical - Show Power Stadium has show power located at the 50-yard line on the east and west sidelines, with the service load capacities: • West Sideline: 200-amp, 3-phase, 208v/120 • East Sideline: 200-amp, 3-phase, 208v/120 Additionally, Tiger Lane has a 100-amp service located 100’ from the fountain area. It is recommended that shows be prepared to provide adequate generator power in supplement of the house show power listed. Entry Ramps/Field Access The Stadium does not possess loading docks but does have entry ramps on the north and side end of the field. The north tunnel ramp is a 300’ push to the field and the south tunnel ramp is a 200’ push to the field. Forklifts The Stadium owns two (2) 5,000 lb. capacity forklifts that are available for use. They are propane fueled with a lift height of 15’. Emergency Equipment Fire sprinklers, smoke sensors and fire extinguishers are located throughout the Stadium and office areas. Stadium fire control system and emergency systems (lights, PA, etc.) have back-up diesel generators. Intercom The Stadium is outfitted with a single channel Clear Com system. There are wireless belt packs and headsets available for use but must be checked out through the Stadium Office and returned at the end of the event. Lighting Concourse and field sport lighting are controlled by a central computer. Field sport lights are non-dimmable. Locks and Keys Locker/dressing rooms may be secured with keys. Keys for each room may be checked out through the Stadium Office. All persons who sign out keys will be responsible for return of the keys at the conclusion of the event. 5 Pyrotechnics A City of Memphis permit is required for any and all pyrotechnics used in the building or anywhere on the premises. There will be a designated room used for storing pyrotechnics. Building will supply fire extinguishers at the show's expense. Tennessee law requires that a licensed pyrotechnic technician (shooter) must be present whenever pyrotechnics are used at the Stadium. Videoboard The Stadium has a state-of-the-art, 5,900 sq. ft. scoreboard located in the south end zone. The videoboard has accessories to accommodate video playback, sponsorship messaging and a variety of sports scoreboard configurations. Television/Video System The Stadium is equipped with an in-house TV/video system. TVs are located throughout the Stadium concourse, premium areas and media working areas. First Aid First Aid is located by Gate 4, near section 101. First aid kits are available throughout the building. Capacities The Stadium has a manifested fixed seating capacity of 57,053. The Stadium also possess half-house and theatre configurations for a more intimate atmosphere. Field level seating capacity will be coordinated and determined with the promoter based on stage configuration and show requirements. Capacities for other Fairgrounds facilities and spaces are available upon request to Stadium Management. Seats The Stadium general fixed seating is a combination of plastic chairbacks and bleachers. The lower 5,050 seats on the east and west sidelines are plastic molded backs and bottoms. The remaining seats throughout the Stadium bowl are bleachers. Disabled & Companion seating are located on the ADA platforms located on row 24 and 64. General Admission General Admission or “festival” seating is permitted only with Stadium Management approval. Most Fairgrounds facilities and spaces are General Admission events, and confirmation of maximum capacity will be communicated with the licensee during the contracting period. 6 Booking Policies Questions regarding booking an event at Liberty Bowl Memorial Stadium and Fairgrounds should be directed to Thomas Carrier, General Manager at 901-729-4071 or [email protected]. Scheduling All decisions about dates will be made in the context of all Stadium events. In order to hold a date(s), the licensee must indicate the exact name of the act/event involved. Substitution of acts/events for a date(s) voids the hold request. Upon conversations with potential clients either via phone or email, Stadium Management grant hold requests based on a first come, first serve basis (1-hold, 2-hold) for facility/space and date(s). If the conversation and hold request is via phone, Stadium management will follow up with an email confirmation of the hold granting. General Rule Holds do not guarantee events; license agreements must be signed and non-refundable deposits paid before confirming an event. This is a multi-facility/space property and Stadium Management does reserve the right to book concurrent events on the same date, but an event organizer does have the right to hold (and thus pay for) additional facilities/spaces. In the process of scheduling dates, the following terms and definitions shall apply to scheduling commitments: Priority Booking All dates from the last weekend of August to the second weekend of December are 1-holds for potential UM football games (to include all of our facility and space rental options) and UM contracted events (i.e., Bandmasters, Spring Game and NCAA recruiting weekends). The second weekend of September is a 1-hold for the Southern Heritage Classic, and the ten days after Christmas is a 1-hold for the AutoZone Liberty Bowl. All weekend dates from the second weekend of February through the last weekend of April are 1-holds for potential Alliance of American Football (AAF) home games. Tentative Holds 1-Hold Requests for tentative date(s) can be made twelve (12) months from the event. Requests are granted on a first come, first serve basis.