COUNTRYSIDES INVITING AND TABLES ENTICING AUTUMN 2018 AUTUMN 5 7 2 2 4 0 8 3 1 0 0 0 4 NEW DIGITAL CONTENT EACH WEEK SAQ.COM/MAGAZINE ENTERTAINING WINES AND VEGETARIAN FOOD Treat your vegetarian guests to these delicious pairings. TRENDS INTO THE 100% LOCAL FOREST ALL ABOUT CIDER Want to learn more about mushrooms, Our guest cider-maker, which pair beautifully Michel Jodoin, shares his with wine? Our favourite cocktail. collaborator shares her mushroom hunting experience. 89 COCKTAILS POINTS HALLOWEEN Editor’s Choice SHIVERS Dare to try a Dark and Dreamy or Vampire cocktail? Check out Magazine our tantalizingly terrifying ideas! VINTAGE 2016 FROM PRINT TO DIGITAL Look for this icon in the magazine to access SAQ Item Number #13692157 Follow us on social media to share your likes IMAGERYWINERY.COM and comments. Ask questions and discover additional digital content. IMAGERYWINERY even more inspiring ideas! 180695-PINOT-SAQ-ANG.indd 1 2018-07-12 11:29 page NO. 54 CONTENTS NUMBER 06 – AUTUMN 2018 Cover photo: David De Stefano ON THE ENTERTAINING TRENDS 100% LOCAL PROFILE AGENDA 10 30 49 58 GLORIOUS COLOURS ABSINTHE’S DOUBLE LIFE CIDRERIE MICHEL JODOIN LANGUEDOC-ROUSSILLON: 07 A VARIETY OF WINE AND VINE QUEBEC’S FALL EVENTS 24 34 FRIDAY NIGHT CHILLING PATAGONIA: NEW FRONTIERS – BEER AND TAPAS! OF ARGENTINA INTERVIEW WHAT’S NEW RECIPES 36 54 CHEF FANNY DUCHARME 65 MIGHTY MUSHROOMS 09 USEFUL TIPS OF L’ÉPI CU RIEUX VINES IN THE CITY AT SAQ OUR STORES’ FAVOURITES 26 SHADES OF RED WINE COCKTAILS SAQ TERMINALS IN-STORE SOON 28 40 6 TIPS TO MAKE THE AUTUMN SUN MOST OUT OF INSPIRE WITH THE MOBILE APP 46 page MIXOLOGIST SECRETS: NO. 22 Christophe Beaudoin-Vallières and the Atwater Cocktail Club page NO. 45 SAQ.COM/MAGAZINE BUY ON SAQ.COM It’s easy, it’s safe, and you get free in-store delivery with purchases of $75 or more. SAQ.COM/clickandpickup 5 THE SPIRIT OF SHARING / AUTUMN 2018 DID YOU KNOW? All profits made by GUIDE TO WINES AND SPIRITS BISTRO SAQ on event ON THE AGENDA and festival sites that we THE SPIRIT OF SHARING sponsor are given back ISSN 2561-1585 SCATTERED THROUGHOUT THE MAGAZINE, THE FOLLOWING TASTE TAGS to the organizations DIRECTOR – EXPERIENTIAL MARKETING – SAQ in question. SERVE AS YOUR WINE GUIDE, PROVIDING DETAILS ABOUT EACH OF THE Sandrine Bourlet WINES AND SPIRITS FEATURED. MANAGER – MARKETING STRATEGY AND BRAND POSITIONING – SAQ Ariane de Warren TASTE TAGS / WINES PUBLISHER – SAQ Johanne Morrisseau SAQ • light • full-bodied • full-bodied CONTRIBUTORS – SAQ SEPTEMBER 28 • fruity-floral • woody • dry Éric Bertoldi, Sabrina Boucher, Emmanuelle Roy, PROUD PARTNER • fresh • structured • fruity-woody Julie Perreault, Isabelle Plante and the Category Management team THROUGHOUT QUEBEC, THE SAQ IS ASSOCIATED WITH GROUPE TVA, PRESIDENT AND CEO • • medium-bodied light • light France Lauzière WINE FAIRS, POPULAR FESTIVALS AND SHOWS THAT • fruity-spicy • dry • semi-dry MANAGEMENT PROMOTE ART, MUSIC AND GOURMET FOODS THAT ARE • plump • subtle • fruity TVA Publications Inc. Custom Publishing Division PROUDLY MADE IN QUEBEC. WE HELP SUPPORT QUEBEC’S TVA PUBLICATIONS INC. • medium-bodied • medium-bodied • rich General Manager Robert Renaud CULTURAL HERITAGE, AND WHEN CELEBRATIONS • woody • dry • extra sweet Director, Omnichannel Content & Strategy SUPPORT CAUSES WE CARE ABOUT TOO, WE’RE EVEN • velvety • fruity-floral • exotic fruit Karine Charbonneau Editorial Content Team Myriam Huzel, Gassendie Jocelyn, Pascale HAPPIER TO TAKE PART. Navarro, Manager, Design Studio and Print Diane Gignac Project Managers Andrée-Anne TASTE TAGS / SPIRITS Gauthier, Elodie De Smet Creative Director SALON DES VINS, BIÈRES ET (Contributor) Sonia Bluteau (Madore Atelier) - • Light • Thick and oily • Unique Art Director Louis-Philippe Verrier Graphic OCTOBER 5 TO 7 SPIRITUEUX DE TROIS RIVIÈRES Artist Blanca Arellano Illustrator Valérie • Supple • Wood and vanilla • Intense The 27th edition will feature some 50 exhibitors offering • Subtle • Rustic • Iodine and smoke Bertrand Art Direction, Digital Platforms Guillaume Boudreau Editorial Staff Rémy unforgettable tasting experiences through varied, exciting Charest, Myriam Huzel, Gassendie Jocelyn, workshops. The festival comes to a fun and funky end with • Balanced • Powerful Chantal Lapointe, Pascale Navarro, Mylène the Après-Salon, where musicians and mixologists stir up • Refined • Full Tremblay Translator Kathleen Bernard, • Fruity and spicy • Assertive Amanda Leigh Cox Fact Checker Gilberte some exhilarating entertainment! Copy Editor and Proofreader Drouin Donna uqtr.ca/salondesvins Jensen Photographers David De Stefano, Julien Faugère Food Stylist Blake Mackay ICONS / COCKTAIL SPIRITS Prop Stylist Caroline Nault ADVERTISING REPRESENTATION Sabrina Boucher: 514-254-6000, ext. 5115 SALES COORDINATOR Maria Perrotti PRODUCTION UNTIL SEPTEMBER 9 Head of French Revision Alain Bénard Director of Operations Johanne Perron Head of Copywriting Negotiations Mélanie LA VIRÉE FESTIVAL Turcotte Researcher, Visual Content FÊTE DES VENDANGES Emmanuelle Neaut Supervisor, Photo This festival celebrates Quebec’s cultural traditions, MAGOG-ORFORD Department Domenica Rendina Team and features professional storytelling, traditional dan- HERE’S TO A HEALTHY PLANET! Manager, IT Department Serge Mercier This is one of fall’s biggest events! The idea cing and music, workshops, and a market that boasts PRINTING behind the festival was born in the Eastern A MAGAZINE THAT RESPECTS WE SAVE: no less than 60 Gaspésian artists and artisans. All of THE ENVIRONMENT TC Imprimeries Transcontinental Townships, and today it’s more popular this great culture and entertainment is set against a Printed on Rolland Enviro satin, 944 trees = 2 football fields SAQ CUSTOMER SERVICE than ever. The festival celebrates Quebec’s Montreal: 514-254-2020 beautiful autumn backdrop! containing 100 percent post- wines and agricultural products, promising consumer fibres, made from 138,549 kg CO2 = annual emissions by 46 vehicles Elsewhere in Quebec: 1-866-873-2020 festivallaviree.com visitors a gourmet experience they won’t biogas energy and certified FSC®, All correspondence should be addressed to: EcoLogo, Processed Chlorine Free 3,445,351 litres water = 1 Olympic-size swimming pool 1010 De Sérigny, 5th Floor, Longueuil, Quebec, soon forget! and Ancient Forest Friendly™. The J4K 5G7, 514-848-7000, [email protected] fetedesvendanges.com following chart illustrates how 827 GJ = annual energy consumption of 7 households THE SPIRIT OF SHARING, published four times we’ve protected the environment, a year, is produced by TVA Publications inc. depending on the Rolland product 42,237 kg garbage = 3 garbage trucks Custom Publishing Division, in association with used, then compared with the use the following SAQ departments: Marketing; of virgin paper: 179 kg NOX = emissions by 1 truck in 553 days Purchasing and Merchandising; Communications; Quality Management; Sales and Legal Services. SAQ headquarters is located at 7500, rue Tellier, Montreal, Quebec, H1N 3W5. THE SPIRIT OF SHARING is a registered trademark of the Société des alcohols du Québec. Any reproduction of articles, illustrations or photographs is strictly prohibited. Prices for products in the magazine are subject to change 100% without notice. Legal Deposit: Bibliothèque nationale du Québec, National Library of Canada. LEARN MORE about activities and events sponsored by the SAQ. Limited quantities. No layaways are permitted. Prices are subject to change without notice. SAQ.COM/MAGAZINE 7 THE SPIRIT OF SHARING / AUTUMN 2018 The body is WHAT’S NEW Beaujolais, VINES IN THE CITY AT SAQ! This summer, the SAQ’s head office concept of circular economy – in this is getting a makeover and going study, assessing the potential of using green by participating in an urban recycled glass for grape and vine the heart is agriculture research project! On the growth,” explains Véronique Lemieux, SAQ grounds in the Mercier–Hochelaga- the study’s creator and primary Maisonneuve neighbourhood, over one researcher. Recycled glass ‘sand’ is hundred grape vines were planted in integrated into the soil of potted plants, Québécois. soil and in pots. The cépages planted and glass aggregates are used as a (Frontenac Noir and Blanc, Marquette, sort of mulch at the base of in-ground Petite Perle, Acadie Blanc and Vidal) plants. Vines on the roof of Montréal’s were selected for their heartiness and Palais des congrès and the SAQ’s head resistance to Montréal weather. In office are joined by vines growing at addition to winemaking grapes, table the Institut de tourisme et d’hôtellerie grapes were also planted. “One of the du Québec and Station FM-R at the unique aspects of our research is the Lachine Canal. SAQ President and CEO Catherine MARCHENKO DARIA © Dagenais (left) and Véronique Lemieux, founder of Vignes en ville. MOBILE APP AT A TERMINAL NEAR YOU The SAQ is constantly personalizing its services. In fact, interactive ter- minals have been deployed across our entire network since late July. These new installations are an extension of the SAQ.COM mobile app and allow you to see our specials, exclusive offers, and access your profile and purchase history all by simply scan- ning your Inspire card. Plus, they help you search our product database and find out what’s available in-store and online in real time, offer pairing © DARIA MARCHENKO DARIA © ideas, and so much more! OUR STORES’ FAVOURITES! Sharing our passion for wine and spir- its, giving advice and passing on dis- coveries with customers: These are what make our stores lively! To helpfully inspire your product purchases, keep an eye out for our Coup de cœur indi- cators. Each Coup de cœur product was chosen by an employee, identified by their first name. Whether you’re looking for the perfect wine for dinner, or a spirit to share with good friends, look for our Coup de cœur, and dis- cover a whole new world of taste! © MARIE CHAREST MARIE © 180697-CLEMENT-SAQ-ANG.indd 1 2018-07-12 11:23 ENTERTAINING THE SUN’S RAYS MAY STILL BE WARM, BUT ALL AROUND US, THE COLOURS ARE CHANGING here’s to FROM SUMMER’S VERDANT GREENS TO enjoying nice AUTUMN’S REDS AND RUSTS.