UFC 257 Marketing Cheat Sheet HASHTAGS FACEBOOK TWITTER INSTAGRAM #UFC257 UFC @UFC ufc Conor McGregor @TheNotoriousMMA thenototiousmma Dustin Poirier @DustinPoirier dustinpoirier 3 WEEKS OUT JHP Tip: Inform your staff about UFC 257. Make sure they know you will be hosting a watch party on January 23. Focus: UFC 257 email campaigns. Use the image and subject lines below. Poirier and McGregor kick off 2021 with a rematch we have all been waiting for! The new year is off to an exhilarating start as McGregor returns for UFC 257 on January 23! 2 WEEKS OUT JHP Tip: Download images from the Marketing Hub and add a fight promotion section to your website. Focus: Facebook event. Use the image and information below. Make a UFC 257 event on Facebook. Invite your followers. Inform your staff and encourage them to invite their Facebook friends. Post any food or drink specials you’ll have during the event. Promote giveaways. 10 DAYS OUT JHP Tip: Make sure you’ve paid for UFC 257. Once paid, your business will show up on the JHP & UFC bar finders. Focus: Pinned Social Media. Pin the images and posts below to the top of each platform. One of the biggest superstars in One of the biggest superstars in One of the biggest superstars in all of sports, Conor McGregor, is all of sports, @TheNotori- all of sports thenototiousmma back in the Octagon again for a ousMMA, is back in the Octagon is back in the Octagon again for rematch of epic proportions. again for a rematch of epic pro- a rematch of epic proportions. You can’t miss #UFC257. Call us portions. You can’t miss You can’t miss #UFC257. Call us for more info! #UFC257. Call us for more info! for more info! 7 DAYS OUT JHP Tip: Remember: The pay-per-view fights begin at 10 p.m. ET, but the prelims start at 8 p.m. ET! Focus: Twitter. Use the post below. @TheNotoriousMMA and @DustinPoirier first met at UFC 178 in 2014. Since then, both have gone on to be- come @UFC superstars. And on January 23, the two meet again for their highly anticipated rematch. Don’t miss our #UFC257 watch party! 6 DAYS OUT JHP Tip: Don’t forget your Facebook event. Keep it updated and try to create conversation. Focus: Facebook and Twitter. Use the posts below. This is gonna be a good one! This is gonna be a good one! Less than one week to go until How can you say no to a How can you say no to a our #UFC257 watch party! Conor McGregor fight? Don’t @TheNotoriousMMA fight? Don’t forget that we will be miss the #UFC257 main event Don’t miss the #UFC257 main as The Notorious returns to having food & drink specials event as McGregor returns to take on Dustin Poirier. Mark take on @DustinPoirier. Mark all night! Who’s excited? your calendars for January 23! your calendars for January 23! 5 DAYS OUT JHP Tip: Keep the momentum going on social media during fight week. Focus: Facebook and Twitter. Use the images and posts below. Make sure to get here early on This Saturday, January 23, we The pay-per-view begins at 10 Saturday night. #UFC257 starts will be showing #UFC257. The p.m. ET Saturday night! We at 10 p.m. ET! PPV starts at 10 p.m. ET. will have food & drink specials Come join us! early! We are looking forward to another great night with our favorite fans. 4 DAYS OUT JHP Tip: Remind your customers that you will be hosting a UFC 257 watch party. Focus: Emails, Facebook and Twitter. Use the images and posts below. Email Content: In 2014, rising stars Conor McGregor and Dustin Poirier met in Las Vegas, both hoping to pave their way to a world of championship. Since then, McGregor has won titles in two weight classes, while Poirier secured an interim lightweight crown, both becoming UFC superstars in the pro- cess. On January 23, the two kick off 2021 with what promises to be an epic rematch that headlines UFC 257. ICYMI: In a rematch fans have been ICYMI: In a rematch fans have been begging for, Conor McGregor and begging for, @TheNotoriousMMA Dustin Poirier go head-to-head for and @DustinPoirier go head-to- a lightweight showdown. You won’t head for a lightweight showdown. want to miss #UFC257! You won’t want to miss #UFC257! 3 DAYS OUT JHP Tip: With three days left, social media should be your top priority in getting the word out. Focus: Facebook, Twitter. Use the posts below. The superstars will be out this weekend for The superstars will be out this weekend for #UFC257! The main event will feature some #UFC257! The main event will feature some of the biggest names not only in the UFC, of the biggest names not only in the @UFC, but in all of sports! Who’s your pick for but in all of sports! Who’s your pick for January 23? January 23? 2 DAYS OUT JHP Tip: With two days left, social media should be your top priority in getting the word out. Focus: Facebook, Twitter, Instagram. Use the image and posts below. There are only 2 days left until There are only 2 days left until There are only 2 days left until Conor McGregor and @TheNotoriousMMA and thenototiousmma and Dustin Poirier meet for their @DustinPoirier meet for their dustinpoirier meet for their highly anticipated rematch! highly anticipated rematch! highly anticipated rematch! Where will you be watching? Where will you be watching? Where will you be watching? 1 DAY OUT JHP Tip: With one day left, social media should be your top priority in getting the word out. Focus: Facebook, Twitter. Use the posts below. Tomorrow night we are hosting a watch Tomorrow night we are hosting a watch party for #UFC257 fans. Don’t miss out! Join party for #UFC257 fans. Don’t miss out! Join us at 10 p.m. ET to start the night off for the us at 10 p.m. ET to start the night off for the pay-per-view! pay-per-view! MORNING OF JHP Tip: You have less than 24 hours to get the word out! Don’t be shy about continuing to post. Focus: Facebook, Twitter. Use the posts below. It’s #UFC257 fight morning! It’s #UFC257 fight morning! #UFC257 is tonight! We can’t Don’t forget to join us tonight Don’t forget to join us tonight wait to see all of our favorite at 10 p.m. ET for a fun-filled at 10 p.m. ET for a fun-filled fans in the house! Call us di- night of fights! night of fights! rectly if you have any ques- tions about the watch party. XXX-XXX-XXXX AFTERNOON OF JHP Tip: This is your last push before fans head out for the fights. It’s not too late to catch their attention. Focus: Facebook, Twitter. Use the posts below. #UFC257 PPV starts at 10 p.m. ET, but start #UFC257 PPV starts at 10 p.m. ET, but start your night off early with us. Come in & find a your night off early with us. Come in & find a spot before it’s too late! spot before it’s too late! EVENING OF JHP Tip: This is your last push before fans head out for the fights. It’s not too late to catch their attention. Focus: Facebook, Twitter. Use the posts below. Our watch party is starting with the under- Our watch party is starting with the under- card fights for #UFC257. Get here before 10 card fights for #UFC257. Get here before 10 p.m. ET! p.m. ET! * Use your Snapchat and Instagram stories to show UFC fans following you that your bar is packed on fight night by scanning the crowd. POST EVENT JHP Tip: Start prepping for your next event. Focus: Facebook, Twitter, Instagram. Use your photos from UFC 257 and use #JHPUFC. #JHPUFC #UFC257 was a great #JHPUFC #UFC257 was a great #JHPUFC #UFC257 was a great success! We are already look- success! We are already look- success! We are already look- ing forward to the next PPV! ing forward to the next PPV! ing forward to the next PPV! *Use your bar photo here* *Use your bar photo here* *Use your bar photo here* QUESTIONS? Email: [email protected] Call: 1-800-557-4263 .