ZÜRICH Cushman & Wakefield Global Cities Retail Guide Cushman & Wakefield | Zürich | 2019 0 Zürich is the largest city in Switzerland and also the most important in economic, scientific and social terms. Some 1.36 million people live in the urban agglomeration of Zürich and within the metropolitan area it increases to 1.9 million. Like Geneva it is built on the edge of a lake. The city straddles the river Limmat at its junction with Zürichsee. It is on the west bank that most of Zürich’s business and commercial activity takes place and this is also the city’s main shopping area. Zürich is Switzerland’s German-speaking business and banking centre and the retail offer reflects the wealth generated by this sector. All the major designer names have a presence in Zürich. Many of the most famous boutiques are on the elegant Bahnhofstrasse, a 1.4 km long street with ca. 140 units. Depending on the part of the street, Bahnhofstrasse is home to exclusive brands, as well as major international players from the mass- market sector or traditional department stores. Every day more than 100,000 people pass along the street and more than 420,000 travellers per day use Zürich’s main station. Due to strong purchasing power and subsequently high retail sales ZÜRICH productivity, increasing numbers of international retailers and brands are attracted to the location. The potential on Bahnhofstrasse stands at 100,000-225,000 CHF per sqm. OVERVIEW Cushman & Wakefield | Zürich | 2019 1 ZÜRICH KEY RETAIL AREAS BAHNHOFSTRASSE NIEDERDORF AND LIMMATQUAI Zürich's retail offer is very broad. International fashion In the daytime the pedestrianised area of Niederdorf and brands can be found mainly on Bahnhofstrasse, the street Limmatquai is popular with its many small hidden shops which has contributed most to Zürich's reputation as a attracting people to stroll, shop or pause over a drink or a shopping destination. Today in Fröschengraben, a historic meal. Filled up with tourist and mainly students from the former canal, numerous international brands, jewellery, neighbouring university and public library, this part of the watch and department stores are located. The further city has always been the right destination for along Bahnhofstrasse the more exclusive the boutiques contemporary concepts. The abundance of small bars, become with premium clothing brands, accessories, restaurants and shops make the Limmat area an attractive jewellery and watches down towards the lake. Brands location. An abundant mixture of international brands in such as Louis Vuitton, Prada, Saint Laurent, Dolce & the mid to lower price range are located here. Depending Gabanna and Gucci are represented. Watch and jewellery on the part of the street brands such as Foot Locker, brands such as Rolex, Blancpain, IWC Schaffhausen, Snipes, Carhartt, Lululemon, COS or American Vintage Patek Philippe, Harry Winston or Cartier are to be found have opened their stores in Niederdorf / Limmatquai. At mainly in the vicinity of Paradeplatz. International brands night, the Niederdorf area with its bars, cafes and street also occupy good positions on the side streets leading off performers turns into a party zone. Bahnhofstrasse such as Rennweg, Strehlgasse and Storchengasse. BELLEVUE, SCHIFFLÄNDE, OBERDORF The Bellevue is perceived to be a diverse and highly RENNWEG, STREHLGASSE, frequented area, with very good public transport STORCHENGASSE accessibility. It is an important transportation hub for Rennweg is Zurich’s renowned and representative retail Zurich, located on the southern end of the old town on the street, located a few steps away from Bahnhofstrasse. right side of Lake’s Zurich outflow into the Limmat river. Many leading international brands and designer labels Increasingly in demand by national and international such as Gant, Sandro, Maje, Tara Jarmon or Gerard Darel retailers requiring high footfall, this location has gained are present there. Strehlgasse and Storchengasse are importance on the retail map of Zurich. Neighbouring located within the pedestrian area of Zurich’s old town. Schifflände and Oberdorf are further developing their Both streets are known for the presence of a broad mid to positioning as an urban retail area with brands such as upper price/luxury retail segment such as Pinko, ba&sh, Subdued, Brandy Melwille, Joe & The Juice and Aesop Furla, Valentino, Jil Sander, Céline and many more. located here. Cushman & Wakefield | Zürich | 2019 2 ZÜRICH MARKET OVERVIEW KEY AREAS/ CONSUMER MAJOR RETAILERS PRESENT NEW ENTRANTS TYPICAL RENT RANGE OF STREETS/ SHOPPING PROFILE FOR 200 SQM UNIT SIZES CENTRES UNIT Bahnhofstrasse- Tourists, many local Inditex, H&M, Mango, Apple, Diesel, Beldona, Rituals, Bachmann Confiserie, CHF8,000 – 50-2,000 sqm Hauptbahnhof (commercial business people, local Globus, Jemoli, Sunrise, Brandy Melville (temp.) 9,000/sqm/year area) shoppers Bahnhofstrasse-Mitte Tourists, many local COS, Massimo Dutti, Chanel, Hugo Lacoste, Ecco CHF8,000 – 50-2,000 sqm (commercial / luxury area) business people, local Boss, Burberry, Prada, Cartier, IWC 9,000/sqm/year shoppers Schaffhausen, Omega Bahnhofstrasse- Tourists, many local Confiserie Sprüngli, Armani, Bulgari, Harry Winston CHF8,000 – 50-2,000 sqm Paradeplatz business people, local Loro Piana, Louis Vuitton, Gucci, 9,100/sqm/year (luxury area) shoppers Hermès, Vacheron Constantin, Piaget Bahnhofstrasse-See Tourists, many local Tommy Hilfiger, Christian Dior, Tiffany Saint Laurent CBF5,000 – 50-1,000 sqm (luxury area) business people, local & Co., Dolce & Gabbana 7,000/sqm/year shoppers Rennweg / Strehlgasse / Tourists, many local Gant, Liu Jo, Sandro, Maje, Tara Apple (temp.) Zadig & Voltaire, Golden CHF2,500 – 50-500 sqm Storchengasse / business people, local Jarmon, Pinko, ba&sh, Max Mara, Goose, APM Monaco 3,000/sqm/year Münsterhof shoppers Moncler, Valentino, Jil Sander, Céline Niederdorf / Limmatquai Tourists, local Rituals, Foot Locker, COS, Vero Moda, Whistles London, VIU CHF1,300 – 50-500 sqm business people, local Lululemon, Burton, American Vintage 1,500/sqm/year shoppers Bellevue / Schifflände / Local, Tourists Subdued, Joe & The Juice, Aesop, Subdued, Joe & The Juice CHF800 – 50-500 Oberdorf shoppers Scotch & Soda 1,500/sq.m Glattzentrum Local, tourists Apple, Inditex Group, H&M, Gant Muji CHF2,000 – 30-2,000 sqm 2,400/sqm/year Sihlcity Local, tourists Zara, Gant, Peak & Cloppenburg, Okaïdi, Levi’s, Yalda CHF1,000 – 30-2,000 sqm Snipes 1,200/sqm/year Van Graaf, Inditex Group, Hunkemöller, CHF Shoppi Tivoli Trendy fashion, leisure Amsler Spielwaren 30-4,000 sqm Maisons du Monde, Bestseller Group 1,500/sqm/year Cushman & Wakefield | Zürich | 2019 3 ZÜRICH SHOPPING CENTRES GLATTZENTRUM SIHLCITY The Glattzentrum shopping centre is considered to be the The shopping centre Sihlcity has developed its position as most profitable shopping centre in Switzerland, with a a ‘city shopping centre’. The centre has good accessibility turnover over CHF 600 million (2017). Located outside the by public transport and is located around 3 Km from city centre of Zürich and close to the airport, Glattzentrum Zürich’s CBD. Sihlcity has a broad offer of retail, leisure is one of the biggest shopping centres in Switzerland and F&B, and with a floorspace of 42,466 sqm, Sihlcity is (43,387 sqm). This centre also has the highest the sixth largest shopping centre in Switzerland. The productivity per sqm totalling CHF 13,840 per sqm in centre is 4th strongest in terms of turnover, with CHF 339 2017. million per year. SHOPPI TIVOLI The shopping centre Shoppi Tivoli is 78,376 sqm, the largest shopping centre in Switzerland. It is considered to be part of Zürich’s agglomeration, however with its size, its broad retail, leisure and F&B offer and its proximity to a number of big box operators (for instance Ikea), this centre has gained significant importance on the Swiss retail map. The turnover of Shoppi Tivoli was around CHF 409 million per year (2017). Many international retailers are located here, for instance Van Graaf, Inditex Group, Hunkemöller, Maisons du Monde and many others. Cushman & Wakefield | Zürich | 2019 4 ZÜRICH FOOD & BEVERAGE The range of food and beverage In the picturesque old city, there are numerous restaurants particularly in Neumarkt, Florhof and outlets in Zürich is as diverse as the Rosengarten. There are a number of terraced garden city itself, whether this is dining in restaurants with breath-taking views of the city and Lake the best gourmet restaurants located Zürich. in historic guild houses or enjoying a ‘Slow-food’, numerous burger and vegetarian concepts meal alfresco. have recently opened their doors. Local and international chains are targeting the market. Burger concepts such as Innovative ideas are often pioneered in Zürich. For Jack & Jo, B.Good, Helvti or The Butcher are the most example, Europe’s first vegetarian restaurant, Hiltl, was popular on the market. Also chains such McDonald’s, established in Zürich as was the well-known and often Burger King or KFC are continuing with their expansion. It copied Dunkelrestaurant Blinde Kuh, where blind and will not be long until Zürich welcome Five Guys or Hans partially sighted staff serve delicious food in complete im Glück. The abundant offer is rounded up by various darkness. vegetarian restaurants and salad bars, such as Tibits, Dean & David, Ona Poké or Beetnut, as well as sushi In the former industrial districts of Zürich, creative ‘culinary places or urban cafeterias. ViCafe serves arguably the artists’ have taken advantage of