Simple story plots for success in marketing your soul-aligned business with Nick Demos #1 Overcome The Monster umans have been telling The Hero triumphs over a the same stories since the threatening evil force. Hbeginning of time. There are only seven basic plots which Think: King Kong, Jaws, are repeated over and over in film, James Bond television, theater, and novels with just slight tweaks. This is the most used When done simply of all of the plots. and effectively they Humans have The ‘monster’ is an work not only in been telling the obstacle or pain traditional storytelling same stories since point which your forms but in your the beginning of ideal customer has marketing as well. time. to fight to overcome You don’t need to an internal or worry about being original or the external force with the help of most creative or even having “the you and your brand. best” stories to tell. With the knowledge of the following seven story plots you can begin to simply #2 Rags to Riches tell your soulful stories. The Hero undergoes a profound transformation in either wealth or knowledge. © Nick Demos Media 2020 1 #4 Voyage & Return Think: Cinderella, A different journey than The Quest, the Hero travels out of their normal Slumdog Millionaire, Pretty world into an overwhelming and Woman, Forrest Gump unknown one before escaping How could discovering your brand, back to safety. your framework, your coaching, your product elevate your ideal Think: Finding Nemo, Alice in customer and Wonderland transform their life? How can your How can your brand brand take your take your ideal ideal customer customer to another #3 The Quest to another world? The Hero sets out on a world? Can you represent long arduous journey the experience of and must battle obstacles until they a product through a journey? triumph. Utilizing testimonials here is very effective. Think: Wizard of Oz, The Lord of the Rings, The Princess Bride Your ideal customer uses the values of the brand as they do good and achieve their goals. © Nick Demos Media 2020 2 Comedy can be utilized to illustrate the unfortunate alternative situation that your ideal customer #5 Rebirth might find themselves in if they The Hero ‘falls under a dark spell’ don’t use your brand. before breaking free and being redeemed. #7 Tragedy Think: A Christmas Carol, Sleeping Beauty, How the Grinch The classic story that typically ends Stole Christmas in death. The “dark spell” can be viewed Think: MacBeth, Titanic, as your ideal customer’s time Breaking Bad away from your brand. It is also a This should be used with caution way to reengage with them. in your personal brand business. It can shock but will often repel #6 Comedy your ideal customer. The classic funny and fun story that typically ends in a wedding. Think: Bridget Jones’ Diary, Some Like it Hot, The Hangover, Sense and Sensibility © Nick Demos Media 2020 3 KISS: Keep It Simple, Sexy Simple storytelling works better. Using ONE of these 7 basic story plots with concise language is the best way to activate the brain regions that make us relate to the happenings of a story and most importantly connect your audience to you and your brand. People remember information with story weaved into it 22x more than with facts alone. When you think of stories it is often easy to convince yourself that yours has to be complex and detailed to be interesting to your audience. Your story does not need to be a Lifetime movie (abuse, bankruptcy, homelessness). The simple story is more successful in marketing your soul-aligned business than the complicated and convoluted one. People want your relatable, every day stories. “Tell me the facts and I’ll learn. Tell me the truth and I’ll believe. But tell me a story and it will live in my heart forever.” ~ Native American Proverb © Nick Demos Media 2020 4 I’m Nick Demos: Tony Winning Producer, Filmmaker, and Creative Soulpreneur. lthough I understood the structure of storytelling from my thirty- year career in entertainment, when I transitioned to the online Acoaching space I didn’t understand how to utilize it for my personal brand. I was afraid of being seen as inauthentic or even worse like a used car salesman. I remember sitting in front of my computer ready to press go for my first LIVE scared to death because I had noidea what to say or how to effectively say it. I had to figure out a way to make it not only easy but also fun. So,I created the Real Stories That Sell framework that works no matter what the medium. It allows for the natural flow of ideas, a structure, and most importantly a way to promote without feeling inauthentic. Real Stories That Sell helps the Creative Soulpreneur to connect with their intuition and creativity to use stories to leverage their personal brands. It’ll move you out of fear and hiding and into the spotlight of service. For more information visit www.realstoriesthatsell.com.