And so we begin ... SXSW 2010 Opens With a Flourish Evan Williams Sees the Future, 140 Characters at a Time pg. 22 MacGruber’s Big Screen Mission SXSW Ready to Debut pg. 28 IS NOW! Up-to-the-Minute Coverage pg. 3 MARCH 2010 Visit iTunes / Blackberry Apps to know the best of Finnish Mobile Music! MEET US AT: March 15th @ 6pm. Rockin’ Mobile! m.finnmob.com FinnMob exists to promote and help Finnish mobile product and service developers. www.finnmob.com | [email protected] FOLLOW US IN: FACEBOOK: Facebook.com/FinnMob TWITTER: @FinnMob SXSWORLD CONTENTS VOLUME 4, ISSUE 3 Publishers: Roland Swenson, Included in this issue are QR Codes, which you can Nick Barbaro, Louis Black use to access online content that will complement the associated articles with audio, video and SXSW Editor: Andy Smith schedule information. Art Director: Jamie Miller Advertising: Una Johnston, Katie King, Sara Malek, Mirko Whitfield, Luann Williams SXSW Contributors: Jill Bostur, Rebecca To use the QR Codes: Feferman, Andy Flynn, Hugh Forrest, Melissa • First, using your smart phone, download the QR reader at http://link.me/sxsw. Golding, Una Johnston, Katie King, Jim Kolmar, Peter • Next, activate the program and aim your phone at the code on the article page. Lewis, April Litz, Sara Malek, Andrew McNeill, Jarod • Make sure that the entire code is on the screen. Neece, Lizzy Newton, Russell Phillips, Janet Pierson, • After the QR Code is decoded, your browser will open the associated web page. Cathy Ricks, Eleanor Rosaire, Mike Shea, Matt Sonzala, Phil Tripp, Scott Wilcox, Stacey Wilhelm, Luann Williams, Melissa Williams, Alicia Zertuche SXSW 2010 Logo Design: Sibley Peteet Design Contributors: Shermakaye Bass, Michael Bergeron, Matt Glazer, Emily Gordon, Chase Hoffberger, Eric Kohn, Linda Laban, Jason Levitt, Jeff McCord, John Morthland, Odeisel, Josh Rosenblatt, Jenny Smith, Greg Swan, Thad James Fowler page 24 Mars page 26 Scorpion Child page 30 Swiderski, Allen Thayer, Ed Ward SXSW HEADQUARTERS PO Box 4999, Austin TX 78765 US IN EVERY ISSUE Tel 512/467-7979, Fax 512/451-0754 Email [email protected] www.sxsw.com Taking Care of Business to Business ....................................................... 12 SXSW HEADQUARTERS SALES DEPARTMENT News from companies who are part of the SXSW world MUSIC: Luann Williams, [email protected] FILM: Sara Malek, [email protected] News & Notes ............................................................................................. 14 INTERACTIVE: Katie King, [email protected] Updates from the SXSW Interactive, Film and Music events SPONSORSHIPS: Scott McNearney, [email protected] Sales: www.sxsw.com/sales Back Page .................................................................................................... 36 SXSW Tools are here to help you SXSW Music, U.K. & Ireland Una Johnston, Cill Ruan, 7 Ard na Croise Thurles, Co. Tipperary IRELAND Tel & Fax +353-504-26488 [email protected] FEATURES SXSW Music & Film, European Continent Mirko Whitfield, Einsiedlerweg 6 RIGHT HERE, RIGHT NOW: Scenes from the Conference ........................ 3 Tuebingen-Pforndorf 72074 GERMANY A record of SXSW so far Tel & Fax +49-7071-885-604 [email protected] SXSW Music, Asia Valerie Casey ..............................................................................................20 Hiroshi Asada, c/o Rightsscale Inc, Founder of the Designers Accord envisions a greener future 3F EBISU-WEST, 1-16-15 Ebisu-Nishi Shibuya-ku, Tokyo 150-0021 JAPAN Tel +81-3-5428-3923, Fax +81-3-5428-3962 Evan Williams .............................................................................................22 [email protected] What will the Twitter CEO say is next for the social media phenom? SXSW Australia, New Zealand & Hawaii Phil Tripp, 20 Hordern St, Newtown James Fowler .............................................................................................24 NSW 2042 AUSTRALIA Author discusses the influence of social connections on our behavior Tel +61-2-9557-7766, Fax +61-2-9557-7788 [email protected] SXSW 2010 Space Odyssey ......................................................................26 SXSWORLD (ISSN 1935-1496) is published by SXSW, Inc, five times per year in May, November, February and twice Three new films present new views of the final frontier in March at 1007 E 40th St, Austin, TX 78751. © 2010 SXSW, Inc. All Rights Reserved. Subscriptions are provided Jorma Taccone ............................................................................................28 annually with paid registrations to the SXSW Conferences. MacGruber director brings the latest SNL adaptation to the big screen Subscriptions are available to the general public for $20 per year. Application to Mail at Periodicals Rate is Pending at Austin, TX. “SXSW” and “South By Southwest” are regis- Austin Music Spotlight ............................................................................30 tered trademarks owned by SXSW, Inc. For inquiries, email Two showcases highlight local artists [email protected]. POSTMASTER: Send address changes to Rock Photography .....................................................................................32 SXSWorld PO Box 4999, Austin TX 78765 Panel will bring together key contributors to rock’s visual legacy 10% Digital vs. Analog......................................................................................34 Cert no. SW-COC-002195 Music producers balance sound quality and convenience Printed with vegetable based inks. SXSWORLD / MARCH 2010 / F ILM-IA 1 8.5 in. 7.5 in. Drive a Camaro at SXSW. Become a fan on Facebook® and follow us @chevrolet. A festival unto itself. 11.0 in. 11.0 10.0 in. 10.0 AVAILABLE BLUETOOTH® WIRELESS TECHNOLOGY1 AND USB PORT2 304 HP V6 29 MPG HWY3 STARTING AT $23,5304 CHEVY.COM/CAMARO ALL NEW CAMARO As shown, $27,000.4 1 For select phones. The Bluetooth word mark is a registered trademark owned by Bluetooth SIG, Inc. and any use of such mark by Chevrolet is under license. Go to gm.com/bluetooth to find out which phones are compatible with the vehicle. 2 Not compatible with all devices. 3 Based on EPA estimate. 4 MSRP. Tax, title, license, dealer fees, and optional equipment extra. Facebook is a registered trademark of Facebook, Inc. Camaro is a registered trademark and Chevy is a trademark of General Motors. ©2010 General Motors. Buckle up, America! 10CHM0119_C__138645A01.indd 1 2/4/10 9:53:41 PM 10CHM0119_C Title: Camaro SXSW 2010 Bill to: 10CHQ0009 Executive CD: Market: REQ 97305 Creative Director: R. Todd Run/Disk Date: 02/05/10 02/04/10 18:54 Art Director: R. Guisgand Color/Space: 4C Magazine CE: 1/0 Writer: D. Patten Live: 7.5 10 Production Artist: MC Account Executive: J. Hoffman Trim: 8.5 11 Task: New Production Supervisor: K. Warmack Bleed: Spell checked Coordinator: J. Moylan Ext. 8054 Notes:Page 1 of 1 DK DK 138645A01 DK YES DK 2 SXSW 2010 DAILY TOMORROW HAPPENS HERE ... SXSW 2010 is off and running at full speed. Interactive registrants swarmed the Austin Convention Center’s hallways, ballrooms and lounges, while film afficionados packed panels, screenings and parties. As an unexpected bonus, many participated in an orderly impromptu evacuation. With a whole week still ahead, who knows what is yet to be learned, understood and discovered—but part of the fun is the experience, right? PHOTO CREDIT: VAL PHOTO CREDIT: ERIE F RE M I N TOP RIGHT: The early birds got the ribs at the BBQ Crash Course at Emo’s on Thursday night. RIGHT: Opening day arrivals checked email at one of the Austin Convention Center’s convenient Connection Centers. PHOTO CREDIT: VAL PHOTO CREDIT: LEFT: Douglas Rushkoff talked about digital currency during his “Program or Be Programmed: Ten Commands for a Digital Age” presentation. ERIE F RE M N I I N M RE F ERIE PHOTO CREDIT: VAL PHOTO CREDIT: PHOTO CREDIT: VAL PHOTO CREDIT: ERIE F RE N I M M I N RE F ERIE PHOTO CREDIT: VAL PHOTO CREDIT: (L-R) Denise Jacobs, Ben Huh and Min Jung Kim threw goat horns A visitor enjoyed the digital living room provided by Microsoft in during the “How to Rawk SXSW” panel. the Silverlight Interactive Lounge, one of the many Fourth Floor Features located in the Convention Center. On the cover: A “Visions” party muse. Model: Ciara Blossom. Costuming by Ayers Design, LLC. Photo by: David C. Fox. SXSWORLD / MARCH 2010 / F ILM-IA 3 CER L E M PHOTO CREDIT: SCOTT PHOTO CREDIT: PHOTO CREDIT: JESSEE K PHOTO CREDIT: The World Premiere of Kick-Ass opened SXSW Film and not only brought Director Matthew Vaughn (center) and stars Christopher Mintz-Plasse (left) and Aaron Johnson (right) to the Paramount Theatre on Friday night, but also caused strange objects to appear on nearby buildings (inset). N ISH N I M RE LEFT: Mark Cuban of HDNet and Boxee CEO F Avner Ronen engaged in the lively “PayTV vs. ERIE Internet–The Battle For Your TV” debate. PHOTO CREDIT: SCOTT PHOTO CREDIT: PHOTO CREDIT: VAL PHOTO CREDIT: M E L CER PHOTO CREDIT: GREG BROOKS PHOTO CREDIT: Amanda Hirsch and Jordan Hirsch (center right and far right) led Edward Norton (left) and Tim Blake Nelson (right) discussed their the lively “Improv Lessons For Freelancers” session. collaboration on Leaves of Grass, which had its American premiere on Friday night at the Alamo Lamar. 4 SXSWORLD / MARCH 2010 / F ILM-IA SSIE WRIGHT A PHOTO CREDIT: C PHOTO CREDIT: LEFT: Director Nimród Antal, Film Festival Producer Janet Pierson and producer Robert Rodriguez attended the sneak peek “First Look Predator” on Friday night at the Ritz Theater. PHOTO CREDIT: VAL PHOTO CREDIT: RIGHT: (L-R) Co-directors Matt