2011 COLLEGE NEWSPAPER READERSHIP STUDY College newspaper readership remains high among students. 93% of college students read the print or online edition of their school paper. Students prefer the print version of their college newspaper. 97% of readers read the print edition. 47% read the online edition. 60% of college newspaper readers prefer print editions. College newspaper ads and articles drive action. 70% of print readers have taken action from their newspaper. 69% of online readers have taken action from their newspaper. Students rely on their college paper to inform and influence their purchase decisions, and it is a key place for finding employment. Readers look to their school newspaper for local information and campus news. Coupons and promo codes are widely used for food and book purchases. 2011 COLLEGE NEWSPAPER READERSHIP STUDY Do you read the print or online edition of your college newspaper? 93% 60% 42% Do you prefer the print or online I prefer the print edition of the edition of your school paper? school paper because... MULTIMEDIA CAMPAIGNS 2012 - 2013 Local & University Ad Rates Effective August 1, 2012 Reach the entire Pitt market, students, faculty, staff, alumni and families by bundling our print, online and social media. 4X-4 print ads, 4 tweets and 8 months of online 8X-8 print ads, 8 tweets and 8 months of online 15X-15 print ads, 15 tweets and 8 months of online 30X-30 print ads, 30 tweets and 8 months of online All Multimedia Campaigns include color for the print advertisements. Total Multimedia Campaign Investment: 4X 8X 15X 30X Full Page $4565 $7530 $12594 $23212 Half Page $3055 $4540 $7269 $13012 1/4 Page $2270 $3040 $4419 $7500 Front Page* $2040 $2568 $3575 $5880 1/8 Page $1850 $2190 $2881 $4500 1/16 Page $1615 $1730 $2056 $2887 1/32 Page $1485 $1520 $1681 $2175 Per Ad Multimedia Campaign Investment: 4X 8X 15X 30X Full Page $1141.25 $941.25 $839.60 $773.73 Half Page $763.75 $567.50 $484.60 $433.73 1/4 Page $567.50 $380 $294.60 $250 Front Page* $510 $321 $192.07 $150 1/8 Page $403.75 $273.75 $192.07 $562.50 1/16 Page $201.87 $216.25 $137.07 $96.23 1/32 Page $371.25 $190 $112.07 $72.50 *not available in special issues LOCAL DISPLAY RATES 2012 - 2013 Local & University Ad Rates Effective August 1, 2012 Daily Insertion Rates (Color): OPEN 4X 8X 15X 30X 60X 90X 120X 149X Full Page $1156.50 $967.50 $943.50 $913.50 $880.50 $858 $838.50 $828 $817.50 Half Page $604.50 $514.50 $495 $487.50 $472.50 $453 $430.50 $423 $412.50 1/4 Page $325.50 $279 $270 $259.50 $252 $241.50 $228 $213 $211.50 Front Page* $205 $175 $166 $160 $156 $150 $143 $135 $133 1/8 Page $184.50 $153 $142.50 $136.50 $132 $124.50 $117 $108 $105 1/16 Page $94.50 $82.50 $73.50 $70.50 $67.50 $64.50 $60 $57 $55.50 1/32 Page $52.50 $43.50 $42 $40.50 $39 $37.50 $36 $34.50 $33 Daily Insertion Rates (Spot Color): OPEN 4X 8X 15X 30X 60X 90X 120X 149X Full Page $963.75 $806.25 $786.25 $761.25 $733.75 $715 $698.75 $690 $681.25 Half Page $503.75 $428.75 $412.50 $406.25 $393.75 $377.50 $358.75 $352.50 $343.75 1/4 Page $271.25 $232.50 $225 $216.25 $210 $201.25 $190 $177.50 $176.25 Front Page* $205 $175 $166 $160 $156 $150 $143 $135 $133 1/8 Page $153.75 $127.50 $118.75 $113.75 $110 $103.75 $97.50 $90 $87.50 1/16 Page $78.75 $68.75 $61.25 $58.75 $56.25 $53.75 $50 $47.50 $46.25 1/32 Page $43.75 $36.25 $35 $33.75 $32.50 $31.25 $30 $28.75 $27.50 Daily Insertion Rates (Black and White): OPEN 4X 8X 15X 30X 60X 90X 120X 149X Full Page $771 $645 $629 $609 $587 $572 $559 $552 $545 Half Page $403 $343 $330 $325 $315 $302 $287 $282 $275 1/4 Page $217 $186 $180 $173 $168 $161 $152 $142 $141 Front Page* $205 $175 $166 $160 $156 $150 $143 $135 $133 1/8 Page $123 $102 $95 $91 $88 $83 $78 $72 $70 1/16 Page $63 $55 $49 $47 $45 $43 $40 $38 $37 1/32 Page $35 $29 $28 $27 $26 $25 $24 $23 $22 *not available in special issues PRINT AD DIMENSIONS Owww.pittnews.comNLINE www.pittnews.com is often frequented by alumni, parents and families who are not on campus and can not pick up a print copy of the paper. More students are accessing our website every year. The Pitt News’ website averages 119,000 page views per month. SOCIAL@ThePitt M News EDIA Social media has become a powerful medium for people to gather information. With the use of Twitter and Facebook news can be delivered as soon as it occurs. Because of this and many other features millions worldwide have become involved in some form of social media. So where does a student, faculty member, parent or alumnus of Pitt get breaking and recent news about the university? @ThePittNews, of course. With more than 10,000 followers, @ThePittNews is another great vehicle for advertising to the entire Pitt market. Have special deal or sale? Tweet about it to the Pitt market*. *Limit of 140 characters per tweet Sponsored Tweet Rates Open 4x 8x 15x 30x $60 $45 $40 $35 $30 INSERTS & STICKIES Inserts One Sheet (8.5 x 11’’): $68/thousand Tabloid: $72/thousand Delivery from The Pitt News to Butler is available. Inserts exceeding 8.5 x 11’’ must be folded to this size. Generally only one insert is accepted per issue on a first-request basis. Please note that a minimum of 8,000 inserts is requisite. Inserts are not accepted in special sections. Inserts must be shipped one week in advance to: Eagle Printing Company Attention: Alice Lunn 514 West Wayne Street Butler, PA 16001 Front-Page Stickers Artwork confirmation needed 10 business days prior to print date. Full run of 13,000 sticker note ads: $845 Ad size: 2.8 x 2.8” CLASSIFIED Advertising Rates Classified Index Rates: Classifications appear in Insertions 1-15 words 16-30 words the following order: Rentals 1x $ 6.00 $ 7.10 North Oakland South Oakland 2x $11.30 $13.50 Shadyside Squirrel Hill 3x $16.50 $19.05 Southside Northside 4x $21.00 $23.80 Bloomfield Other 5x $25.65 $27.70 Sublet North Oakland 6x $28.75 $30.80 South Oakland Shadyside Additional $ 4.80 $ 5.15 Squirrel Hill Each additional word $ 0.10 Southside Northside Bloomfield Other Roommates Place your classified ad by: Payment: Wanted to Rent Help Wanted Phone: 412-648-7978 All classified ads are paid in Babysitting Credit card payment required. advance with check, cash, money Research Studies Other Fax: 412-648-8491 order or credit card (Visa and Fax ad copy, credit card number Mastercard accepted). Make For Sale with expiration date and days ad is checks payable to The Pitt News. Automotive to be published. Bicycles Motorcycles Mail: 434 William Pitt Union, Policy and Conditions: Books Pittsburgh, PA 15260. Enclose ad The Pitt News reserves the right Merchandise copy, payment (do not send cash), to reject, edit, classify or index ads Real Estate and days ad is to be published. due to content. Other Parking In Person: The classified The Pitt News is responsible only Services department is located at 434 in the Typing William Pitt Union. for the cost of the first insertion Resumes of an incorrect ad. It is the Tutor Child Care Deadlines: responsibility of the advertiser to check accuracy of each insertion. Health The deadline to place classified ads Legal Services is 3 p.m. two working days before Travel Credit will be issued on cancelled Other publication of ad. Correction and ads. No cash refunds. Personals cancellation is noon one day before Announcements publication of ad. Tearsheets available upon request. Lost Found Wanted Rides/Riders Adoption Student Groups Greeks A classification will not appear in the newspaper if there are no ads for that classification. MAY JUNE S M T W H F S S M T W H F S 1 2 3 4 5 1 2 6 7 8 9 10 11 12 3 4 5 6 7 8 9 13 14 15 16 17 18 19 10 11 12 13 14 15 16 20 21 22 23 24 25 26 17 18 19 20 21 22 23 EWS 27 28 29 30 31 24 25 26 27 28 29 30 JULY AUGUST S M T W H F S S M T W H F S N 1 2 3 4 5 6 7 1 2 3 4 8 9 10 11 12 13 14 5 6 7 8 9 10 11 15 16 17 18 19 20 21 12 13 14 15 16 17 18 TT 22 23 24 25 26 27 28 19 20 21 22 23 24 25 29 30 31 26 27 28 29 30 31 I ublication Schedule SEPTEMBER OCTOBER S M T W H F S S M T W T F S P Advertising Deadline 1 1 2 3 4 5 6 3 p.m. two business days 2 3 4 5 6 7 8 7 8 9 10 11 12 13 prior to publication 9 10 11 12 13 14 15 14 15 16 17 18 19 20 16 17 18 19 20 21 22 21 22 23 24 25 26 27 23 24 25 26 27 28 29 28 29 30 31 HE (412) 648-7978 www.pittnews.com 30 [email protected] NOVEMBER DECEMBER T 2012-2013 P S M T W H F S S M T W H F S 1 2 3 1 SPECIAL SECTIONS Issue Date Ad Deadline 4 5 6 7 8 9 10 2 3 4 5 6 7 8 Summer Session 11 12 13 14 15 16 17 9 10 11 12 13 14 15 New Student Guide June 1 May 16 18 19 20 21 22 23 24 16 17 18 19 20 21 22 Summer Guide July 18 July 16 25 26 27 28 29 30 23 24 25 26 27 28 29 Welcome Back Issue Aug.