TWEETS FROM THE TOP Twitter for Executives Asia-Pacific LOCAL VOICES, GLOBAL REACH The hashtag has become more than just a sign on the keyboard. It is now a symbol, and a catalyst, for key moments, people, and culture around the world. Increasingly, we have seen how local voices in Asia-Pacific are creating more of their own moments on Twitter. Top executives in Asia-Pacific are embracing Twitter in amazing ways - to stay on top of their game, build thought leadership, move the market, share their perspectives, celebrate culture, and their people. This book brings together the top moments in these categories, and celebrates the diversity of voices that make Twitter a platform of local voices with global reach. It is this diversity that paints a rich landscape of great content, strong connections, and influential voices for everyone to listen, engage, and enjoy. Read on for inspiration, and watch how every single Tweet by these individuals have cumulatively powered moments, people, and culture in Asia-Pacific. Welcome to Twitter. Shailesh Rao - VP of International Markets, Twitter @shaileshrao This book is divided into 6 specific sections which celebrates how executives have lent their local voices to a global platform and have used Twitter for self expression, human connection and content discovery. This journey will take you across precious moments Stay on Top of Your Game Pages 4 - 25 that have been shared on Twitter in this region - Build Thought Leadership Pages 26 - 53 from a mother’s blessings to her son for his victory in the Indian elections, to the birthday celebrations Move the Market Pages 54 - 77 of the Sydney Opera House, and even to a Japanese astronaut’s musing from Space before his return Share your Perspective Pages 78 - 119 to Earth. Celebrate Culture Pages 120 - 143 Day by day, it is the cumulative impact of these Celebrate your People Pages 144 - 163 local voices which have made their mark in shaping opinions, beliefs, and movements, making Twitter a place where culture breaks and is made. Join us on this journey and be inspired. Stay on Top of Your Game Real time moments on Twitter present1 a canvas of real time opportunities. In this section, executives and leaders share insights on their markets and their work and how they stay on top of their game. 安倍晋三 @AbeShinzo .@narendramodi Great talking to you, Mr. Modi. I look forward to welcoming you in Tokyo and further deepening our friendly ties. Narendra Modi Reply Retweet Favorite @narendramodi 11:53 AM - 20 May 2014 India has won! Abe Shinzo - Prime Minister, Japan भारत की ि वजय। अ�छे ि दन आने वाले ह ैं। Reply Retweet Favorite Tony Abbott @TonyAbbottMHR 7:39 AM - 16 May 2014 I've spoken to @narendramodi and congratulated him on his success. I look forward to strengthening ties between India and Australia Reply Retweet Favorite 12:13 PM - 16 May 2014 India has won! This is India's victory. Good days are about to come. Narendra Modi - Prime Minister, India Tony Abbott - Prime Minister, Australia Lee Hsien Loong @leehsienloong Congrats to @narendramodi & BJP on their electoral success! Look fwd to working with new Indian Govt to strengthen India-Spore relns. – LHL Reply Retweet Favorite 3:00 AM - 17 May 2014 Lee Hsien Loong - Prime Minister, Singapore 6 7 César Cernuda @cesarcernuda Did you know that Indonesia has 2,7M teachers and 53M students?!! Can you imagine the potential Indonesia has? Aburizal Bakrie @aburizalbakrie Kalau untuk kepentingan bangsa dan negara, tidak ada warna merah, kuning, Cant wait to see it coming! hijau, putih, atau biru. Yang ada adalah: Merah Putih. Reply Retweet Favorite 3:44 AM - 14 May 2014 Reply Retweet Favorite 1:26 AM - 21 Jun 2013 If it is for the nation and state interests, there are no red, yellow, green, white, or blue colors. There is only: Red and White. César Cernuda - President Microsoft Asia Pacific, Singapore Aburizal Bakrie - Chairman Golkar Party, Indonesia 8 9 Lee Hsien Loong @leehsienloong Congratulations to @jokowi_do2. Look forward to working with him to strengthen Indonesia-S’pore relations. – LHL Reply Retweet Favorite 3:04 PM - 22 Jul 2014 Joko Widodo @jokowi_do2 Lee Hsien Loong - Prime Minister, Singapore Terima kasih Tuhan, terima kasih Rakyat Indonesia. Lupakan No 1, Mohd Najib Tun Razak @NajibRazak Congrats to @jokowi_do2 on winning the Indonesia presidential elections. Lupakan No 2, Dahulukan Persatuan Hope 2 reaffirm our bilateral relations& look fwd to seeing u around Reply Retweet Favorite Bangsa. Tugas berat menanti kita. 5:13 PM - 22 Jul 2014 Reply Retweet Favorite Mohd Najib Tun Razak - Prime Minister, Malaysia 6:48 PM - 22 Jul 2014 Stig Traavik @DubesNorwegia Thank you Lord/God, Thank you Indonesians. Forget about Number 1. Forget about Number 2. Dear Mr. President elect @jokowi_do2 -congratulations! I hope you all Prioritize the unity of the nation. A heavy task awaits us continue to bike to work at the Palace! @b2w Reply Retweet Favorite Joko Widodo - President, Indonesia 2:25 PM - 22 Jul 2014 Stig Traavik - Norwegian Ambassador, Indonesia 10 11 Khai @ThamKhaiMeng Consumers now have more power Priscilla Tan @priscillatan Gd point - Social media is not a campaign ... It is a presence. It's about in their click finger than the Roman engagement and it's on-going #adtechsg Reply Retweet Favorite emperor Nero had in his thumb. 7:51 AM - 3 Jun 2010 #ogilvycannes #canneslions Priscilla Tan - Head of Social Media, APAC Spotify, Singapore Reply Retweet Favorite 11:39 PM - 16 Jun 2014 Tham Khai Meng - Worldwide Chief Creative OfficerOgilvy & Mather, Singapore 12 13 Julian Corbett @JulianCorbett Brands #fail to engage consumers while hammering them 5,000 times a day. here is a clue: games are played 1 billion hours a day. @PlayTMN Matthew Godfrey Reply Retweet Favorite @MattGodfreyYR 4:17 AM - 25 Jul 2014 Singaporeans go M-commerce Julian Corbett - CEO and founder playTMN, Singapore crazy. 8x increase in 18 months news.asiaone.com/News/ Latest+Ne… Reply Retweet Favorite 6:25 AM - 18 May 2012 Matthew Godfrey - President Asia Young & Rubicam, Singapore 14 15 Pam Rebecca @rebeccapam "An Android user is worth 1/4 of an iOS user". iOS dominating mobile economics, Android dominating market share. slate.com/blogs/business… Reply Retweet Favorite 11:15 PM - 4 Apr 2014 Pam Rebecca - GM Digital ANZ, Australia Terry O'Connor @Tel68 Interesting chat between @adambain & @adamlashinsky on building Twitter's revenues #ypo #evenbetter Reply Retweet Favorite 11:42 PM - 27 Feb 2014 Terry O'Connor - CEO Courts, Singapore 16 17 Wayne Arnold @waynejarnold Daniel Tumiwa @DanielTumiwa How the east adapts western ideas is fascinating. How China's Taxi App Must read. Brilliant! The secrets to success that Alex Ferguson taught at Market Stole Google and Facebook's Thunder adage.com/article/guest-… Harvard pulse.me/s/grubm Reply Retweet Favorite Reply Retweet Favorite 2:39 AM - 26 May 2014 1:14 AM - 21 Dec 2012 Wayne Arnold - Co-Founder & Global CEO Lowe Profero, Singapore Daniel Tumiwa - VP Digital Business PT. Garuda Indonesia (Persero), Indonesia 18 19 Arnab Roy Choudhury @saffronistah A man after my own heart - Coca-Cola digital chief: 'Kill the press release' bit.ly/InVKoM Reply Retweet Favorite 6:27 AM - 25 Nov 2013 Arnab Roy Choudhury - VP, Group Brand Performance & Corporate Communications UOB, Singapore 20 21 キ ャロ ライ ン・ケ ネディ駐日米 国大 使 @CarolineKennedy 光栄にも天皇陛下に信任状を奉呈。 忘 れられ ない日になりました 。 pic.twitter.com/VQihp8jWVw Reply Retweet Favorite 9:08 AM - 19 Nov 2013 Honored to present my credentials to His Majesty the Emperor of Japan. What a memorable day! Caroline Kennedy - US Ambassador to Japan, Japan 22 23 Bob Pickard @BobPickard Crisis communicators take note: "Never ruin an apology with an excuse." - Kimberly Johnson Reply Retweet Favorite 8:38 AM - 20 Aug 2013 Robert Pickard - Chairman, Asia-PacificHuntsworth plc., Singapore 24 25 Build Thought Leadership Eyeballs can be bought, but2 attention has to be earned. In this section, executives and leaders share how they are earning consumer attention by building thought leadership for their businesses. David Thodey @davidthodey Jason Laird Hi... Pleased to join the twitter @jasonlaird community...looking forward to @davidthodey creating tweet #1 in Canberra just now - hearing your thoughts on our fresh from the oven #telstra connected future ..at all levels! pic.twitter.com/EwjkCHNWDC Reply Retweet Favorite Reply Retweet Favorite 12:10 AM - 19 Jun 2014 12:08 AM - 19 Jun 2014 David Thodey - CEO Telstra, Australia Jason Laird - Executive Director, Communications & Chief Social OfficerTelstra , Australia 28 29 山本一太 @ichita_y My web program #Chokust (June10) will welcome Mr. Hitchens @UKAmbTim Contemplating if we should speak in English or Japanese Tim Hitchens @UKAmbTim @ichita_y: My web program #Chokust will welcome Mr. Hitchens Contemplating if we should speak in English or Japanese or.. both? or.. both? 両方にしましょうか? Reply Retweet Favorite Reply Retweet Favorite 9:28 AM - 2 Jun 2014 6:15 PM - 1 Jun 2014 Let's do both? Ichita Yamamoto - Minister of State Cabinet Office (S&T, IT, Space Policy), Japan Tim Hitchens - British Ambassador to Japan, UK 30 31 Bernie Chew @berniechew When twitter first started it was asking "what are you doing right now?". It has evolved into "here's what I think, discuss." Bibek Debroy @bibekdebroy A lot of people confuse principal with principle. These are two distinct words with different meanings. Reply Retweet Favorite Reply Retweet Favorite 12:57 AM - 8 Feb 2011 4:17 AM - 24 Apr 2014 Bibek Debroy - Foremost Indian Economist, Professor Centre for Policy Research, Bernie Chew - Head of Web & Digital Marketing, APAC Amazon Web Services, Singapore New Delhi, India 32 33 Cheuk Chiang @CheukChiang Before we know it we'll have 1 billion social networkers in APAC. That's a powerful group! #leadingtheway Reply Retweet Favorite 4:37 AM - 21 Oct 2013 Cheuk Chiang - CEO Asia-PacificOmnicom Media Group, Singapore 34 35 Ashutosh Srivastava @ThisisAshutosh Regular users of platforms like twitter etc.