12-16 April 2021 PRESS RELEASE MARC ANTHONY FIRST CONFIRMED KEYNOTE FOR DIGITAL MIPTV Paris, 01 March 2021 – MIPTV today announces global superstar Marc Anthony, renowned singer, songwriter, record executive, television producer, actor and philanthropist, as the first confirmed keynote for Digital MIPTV, which this year takes place exclusively online from 12-16 April. Looking back over an incredible 30-year journey in the entertainment industry, Behind the Curtain - A Conversation with Marc Anthony, will see the six-time GRAMMY® and Latin GRAMMY® Award winner interviewed by JC Acosta, President ViacomCBS International Studios & Networks Americas. Together they will explore his stellar career, his influence and that of Latino culture on the music and entertainment industry and the global ambitions of Anthony’s production company, Magnus Studios. They will also take this opportunity to announce some new projects. Recently signed to a first look deal with ViacomCBS International Studios, Magnus Studios focuses on the development, creation and production of digital video content, film and television production as well as the creation of original music for advertising, film and TV from award winning recording artists and composers. Marc Anthony is one of the most influential artists of his time and a true ambassador of Latin music and culture. He has received countless gold and platinum certifications from the Recording Industry Association of America (RIAA), has been credited with over 30 Billboard chart hits, over 7.1 billion views on YouTube and holds three Guinness World Records. His entertainment and sports venture Magnus Media, is the leading Latin artist and athlete representation company in the nation, and focuses on developing new ventures that bridge content creation and commerce. Anthony has also established a highly credible acting résumé. Besides his music and acting accomplishments, in 2012, he launched the Maestro Cares Foundation, hosting a series of fundraisers throughout the year to benefit the non- profit organization and build orphanages in Latin America. He also has his own clothing and accessories line for Kohl’s, and he is a minority owner of The Miami Dolphins. This year’s Digital MIPTV Conference Programme is focussed around delivering valuable connections and curated meetings for delegates: - Inspirational line-up of screenings, high-profile keynotes and exclusive insights and market intelligence - MIP SDG Award, honouring A+E Networks - Curated programme allowing pre-registered delegates to connect and business network through small group interactive conversations, thematic meet-ups, one- to-many workshops, mentoring and breakout sessions. (Pre-registration is essential for these limited availability sessions) - For more information and to register click here Notes To Editors: About MIPTV/ Digital MIPTV - MIPTV is the annual spring market for the international television industry, now in its 58th year. Digital MIPTV 2021 will take place exclusively online from 12-16 April, bringing together global distributors, producers, buyers and commissioners of drama, doc, kids, factual and formats programming for a curated week of personalised business meetings, exclusive market intelligence, conference sessions and global networking. MIPTV is traditionally the biggest global week in unscripted television and this year features MIPDoc and MIPFormats within the main market. www.miptv.com About Reed MIDEM - Founded in 1963, Reed MIDEM is an organiser of professional, international markets that are essential business platforms for key players in the sectors concerned. These sectors are MIPTV, MIPDOC, MIPCOM, MIPJUNIOR in Cannes, MIP China in Hangzhou and MIP Cancun in Mexico for the television and digital content industries; MIDEM in Cannes for music professionals; Esports BAR in Cannes and in Miami for the esports business; MIPIM in Cannes, MIPIM Asia Summit in Hong Kong SAR, Propel by MIPIM – Cannes, Propel by MIPIM – Paris, Propel by MIPIM NYC in partnership with Metaprop, Propel by MIPIM – Hong Kong; MAPIC and LeisurUp in Cannes, MAPIC Russia in Moscow, MAPIC Italy and The Happetite in Milan, and MAPIC India in Mumbai for the retail real estate sector. www.reedmidem.com About Reed Exhibitions - Reed Exhibitions is a leading global events business. It combines face-to-face with data and digital tools to help customers learn about markets, source products and complete transactions at over 400 events in 22 countries across 43 industry sectors, attracting more than 7 million participants. Our events leverage industry expertise, large data sets and technology to enable our customers to connect face-to-face or digitally and generate billions of dollars of revenues for the economic development of local markets and national economies around the world. Reed Exhibitions is part of RELX, a global provider of information-based analytics for professional and business customers. www.reedexhibitions.com MIPTV Press Contacts Philippe LE GALL, Press Manager: +33 1 79 71 96 48 > philippe.legall@reedmidem.com Ruth SETTLE, PR, +44 7946 346698 > ruth@ruthsettle.com Edith YAHIAOUI, Press Officer: +33 1 79 71 94 34 > edith.yahiaoui@reedmidem.com .