2015 ASAP Global Alliance Summit Collaboration at the Core: Forging the Future of Partnering Onsite Program March 2 – 5, 2015 Orlando, Florida Hyatt Regency Orlando www.strategic-alliances.org/summit +1-774-256-1401 Platinum Sponsor Gold Sponsor Silver Sponsors Table of Contents Welcome to the 2015 ASAP Global Alliance Summit . .3 ASAP Executive Committee & Management Board & ASAP Program Committee . .4 Social Media Outlets & ASAP Global Staff . .5 Conference Agenda . .6 ASAP Global Members & Corporate Members . .11 Summit Sponsor Recognition . .12 ASAP Executive, Management & Advisory Board of Directors . .13 Overview of Sessions . .14 Alliance Excellence Awards Finalists . .16 Pre-Conference Professional Development Workshops . .18 Monday Session Descriptions . .21 Tuesday Session Descriptions . .22 Wednesday Session Descriptions . .27 Alliance Management Resource Center . .34 Conference Speakers . .36 2015 ASAP BioPharma Conference Call For Topics . .51 Floor Plan . .53 2 Stay up to date at www.strategic-alliances.org I March 2 – 5, 2015 I Orlando, Florida USA Welcome to the 2015 ASAP Global Alliance Summit On behalf of the Board of Directors and staff of the Association of Strategic Alliance Professionals, welcome to our 2015 Global Alliance Summit. We invite you to take the next three days to learn, engage, and experience the best the profession has to offer! We invite you to fully participate in this highly interactive experience where the learning comes as much from those assembled as from the many top-flight speakers and discussion leaders. Connect with your peers, partners, and industry executives to learn how others are confronting the challenges of our ever-changing business environment and forging the future of partnering. We extend a gracious thank you to the ASAP Program Committee and Summit Task Force for their hard work and effort in putting together this stellar program. We also thank our speakers for sharing their expertise and experience. Most importantly, we thank all participants for contributing their insights and knowledge to the discussion. The Summit is by far the world’s largest annual gathering of our profession’s leading individuals and organizations. Each year, alliance management and partnering practitioners, thought leaders, academics and consultants gather to discuss the state of the profession, how to evolve the discipline, and advance their understanding of partnering and collaboration strategy development and execution. No other event delivers as much immediately actionable and relevant information, connects you to more of the profession’s thought leaders, or does more to advance your career than the ASAP Global Alliance Summit. The theme of this year’s Summit is “Collaboration at the Core: Forging the Future of Partnering.”Partnering executives are among the ultimate change agents in a world of accelerating disruption, industries in collision, and rapidly evolving business models. As the ability to collaborate has become core to organizational growth, agility, and innovation, mastering the art and science of alliance management has never been more crucial to success. Enrich your knowledge, strengthen your foundation, and augment your skills through the nearly 40 keynotes, panels, interactive discussions and participant-led roundtables delivered by presenters from a wide variety of industries to: Build and manage alliances and other collaborations Lead amidst disruption—and be an agent of change Deliver outcomes that matter—by creating value and mitigating risk Develop your expertise and gain insights into the most pressing strategic issues facing the senior level partnering executive and the biggest challenges encountered by the individual practitioners responsible for the day-to-day management of business collaborations. The Summit is also a celebration of the community’s crème-de-la-crème. Our Alliance Excellence Awards recognizing the companies and executives behind the previous year’s most successful alliance initiatives are handed out at the annual Alliance Excellence Awards Recognition program. Learn what separates the winners from everyone else—and plot your strategy to be counted among the best. Forge the future of partnering—from fundamentals to advanced practices. Meet and learn from other practitioners, their success, and their challenges—in your industry and others. Discover new models for partnering business collaboration and how to build world-class capabilities at the core of your organization. Only at the 2015 ASAP Global Alliance Summit! Sincerely, Michael Leonetti, CSAP President & CEO Association of Strategic Alliance Professionals Christine Carberry, CSAP Chairman, ASAP SVP, Quality, Technical Operations, Program & Alliance Management, FORUM Pharmaceuticals @asap_Global #ASAPSummit http://tinyurl.com/ASAPLinkedIn http://www.facebook.com/#!/ASAPGlobal 3 ASAP Executive & Management Board Chairman Christine Carberry, CSAP | SVP, Quality, Technical Operations, Program & Alliance Management | FORUM Pharmaceuticals Vice Chairman Donna Peek, CSAP | Director, Partner Enablement & Operations | SAS Institute Treasurer Brooke Paige, CSAP | Staff Vice President, Strategic Initiatives and Chief of Staff | HealthCore Secretary R. Lynn Richards, CSAP | Vice President Global Alliances | Unisys Chairman, Chapter Development Brian Handley, CA-AM | Business Development | Emerson Corporation Chairman, Programming Jan Twombly, CSAP | President | The Rhythm of Business, Inc. Chairman, Membership Erna Arnesen, CSAP | VP, Global Channel & Alliance Marketing | Plantronics Executive and Management Board Russ Buchanan, CSAP | Vice President, Worldwide Alliances | Xerox Corporation | ASAP Chairman Emeritus David Thompson, CA-AM | Chief Alliance Officer | Lilly Steve Twait, CSAP | VP, Alliance and Integration Management | AstraZeneca Michael Leonetti, CSAP | President & CEO | Association of Strategic Alliance Professionals 2015 ASAP Global Alliance Summit Planning Committee Programs Committee: Chairman: Jan Twombly, CSAP | President | The Rhythm of Business Vice Chairman: Annlouise Goodermuth, CSAP | Director, Alliance Management, Strategy, Science Policy and External Innovation | Sanofi Summit Task Force: Anny Bedard, CA-AM | Principal | ABio Consulting, LLC Jeffrey Cummings, CSAP, PhD | Associate Professor | Loyola University Frank Curran | Director of Business Development and Alliances | SUSE Susan Hed, CSAP | Senior Alliance Executive | Qlik Ron McRae, CSAP | Director, Alliance Management | Janssen Pharmaceutical Companies of Johnson & Johnson R. Lynn Richard, CA-AM | Vice President, Global Alliances | Unisys Phil Sack, CSAP | Chapter President | ASAP Asia Pacific Business Community 4 Stay up to date at www.strategic-alliances.org I March 2 – 5, 2015 I Orlando, Florida USA Be Social! Stay Connected with ASAP & Your Colleagues Throughout the Year… Extend the education and networking value of the 2015 ASAP Global Alliance Summit Let your colleagues who were unable to attend know what they are missing. Share your experiences and insights from the conference after the last session ends with fellow attendees. Follow Us on Twitter: @asap_Global #ASAPSummit Join Our Group LinkedIn: http://tinyurl.com/ASAPLinkedIn Like Us on Facebook: http://www.facebook.com/#!/ASAPGlobal ASAP Global Staff Michael Leonetti, CSAP | President & CEO | [email protected] | +1-781-562-1630 ext.201 Lori Gold | Director of Membership Services | [email protected] | +1-781-562-1630 ext. 203 Diane Lemkin | Director of Office Administration | [email protected] | +1-781-562-1630 ext. 206 Kimberly T. Miller | Marketing Director | [email protected] | +1-781-562-1630 ext. 208 Michele Shannon, CA-AM, CMP | Sr. Meeting & Event Manager | [email protected] | +1-774-256-1401 Jennifer Silver | Certification Coordinator | [email protected] | +1-781-562-1630 ext. 205 Brendan Ward | Database and IT Coordinator | [email protected] | +1-781-562-1630 ext. 200 Michele Yudysky | Membership Coordinator | [email protected] | +1-781-562-1630 ext. 209 @asap_Global #ASAPSummit http://tinyurl.com/ASAPLinkedIn http://www.facebook.com/#!/ASAPGlobal 5 Conference Agenda Monday, March 2, 2015 Time Session Code | Session Title Speaker Location 7:00 a.m. – 6:00 p.m. Conference Registration Plaza International Foyer 8:30 a.m. – 11:45 a.m. ASAP Advisory Board Meeting (Invitation Only) Plaza E & F 8:30 a.m. – 2:30 p.m. Session 101 | CA-AM Certification Exam Ann Trampas, CSAP | Phoenix Consulting Group Discovery 44 Prep Workshop Session 102 | CSAP Certification Exam Prep Norma Watenpaugh, CSAP | Phoenix Discovery 45 Workshop Consulting Group Session 103 | Introduction to Alliance David Thompson, CA-AM | Eli Lilly & Company Discovery 47 Management: Tools and Techniques Jeff Hurley, CA-AM | Eli Lilly & Company sponsored by Eli Lilly & Company Steve Twait, CSAP | AstraZenec Session 104 | Designing a Partnership that Candido Arreche, CA-AM| Xerox Worldwide Discovery 46 Works: Onboarding Your High Tech Partnership Alliances sponsored by Xerox 9:00 a.m. – 5:00 p.m. Alliance Team Meetings Various Locations 12:00 p.m. – 1:15 p.m. ASAP Board of Directors Luncheon (Invitation Only) Challenger 38, 39, 40 1:00 p.m. – 7:00 p.m. Alliance Management Resource Center (AMRC) Plaza International Foyer 1:30 p.m. – 4:30 p.m. Leadership Forum (Invitation Only) Plaza I, J, K 1:30 p.m. – 2:15 p.m. Session 105 | Creativity – An Essential