Table of Contents INTRODUCTION ................................................................................................................................ 1 OBJECTIVES OF THE HERITAGE ACTION PLAN FOR HAMBURG ................................... 3 MISSION STATEMENT .................................................................................................................... 3 VISION STATEMENT ....................................................................................................................... 3 ABOUT HAMBURG ........................................................................................................................... 4 General Location .................................................................................................................................. 4 Figure 1: General Location Map ...................................................................................................... 4 Demographics ....................................................................................................................................... 4 Figure 2: Specific Location Map ..................................................................................................... 4 Governance ........................................................................................................................................... 4 HISTORICAL SUMMARY ................................................................................................................ 5 HAMBURG’S HERITAGE TOURISM STRENGTHS ................................................................... 6 HAMBURG’S HERITAGE TOURISM WEAKNESSES ................................................................ 8 EXISTING HERITAGE RESOURCES IN AND AROUND HAMBURG .................................. 10 Heritage Resources and Linkages .................................................................................................... 10 Primary Resource Areas ................................................................................................................... 10 Hamburg Heritage Area .................................................................................................................... 10 Hamburg Historic District Map ..................................................................................................... 11 Heritage Resources Listing ............................................................................................................... 12 Cultural and Historic Resources .................................................................................................... 12 Education, Museums ...................................................................................................................... 12 Economic and Tourism Resources ................................................................................................ 12 Natural and Scenic Resources ....................................................................................................... 13 Additional Recreational Resources ................................................................................................ 13 Transportation Resources .............................................................................................................. 13 Organizational Resources .............................................................................................................. 14 Events and Festivals ...................................................................................................................... 14 DEVELOPMENT GOALS – ACTION PLAN ............................................................................... 15 Goal 1: Management .......................................................................................................................... 15 Heritage Partners ........................................................................................................................... 15 Heritage Towns and Tours Partnership Table ............................................................................... 16 Our Town Foundation Organizational Structure ........................................................................... 17 Goal 2: Stewardship ........................................................................................................................... 18 Goal 3: Interpretation ........................................................................................................................ 19 Interpretation through Marketing................................................................................................... 19 Interpretive Facilities ..................................................................................................................... 19 Goal 4: Marketing and Outreach ..................................................................................................... 20 Current Marketing Efforts ............................................................................................................. 21 Social Media and Internet..................................................................................................... 21 Public Relations .................................................................................................................... 21 Print Advertising .................................................................................................................. 21 Brochures ............................................................................................................................. 21 Direct Mail ........................................................................................................................... 21 Flyers and Posters ................................................................................................................. 21 Community Calendars .......................................................................................................... 21 Events and Festivals ............................................................................................................. 22 Future Marketing Strategies for Implementation ........................................................................... 22 Goal 5: Implementation ..................................................................................................................... 23 Listing of Major Endeavors 2001 to 2012 ..................................................................................... 23 Hamburg Heritage Action Plan ..................................................................................................... 24 Hamburg Heritage Towns and Tours Action Plan Matrix ................................................... 25 Goal 6: Measure and Document Success ......................................................................................... 31 TECHNICAL APPENDICES ........................................................................................................... 32 Drawn Map of Heritage Resources Areas ..................................................................................... 32 Eight Rules for Successful Destination Marketing ........................................................................ 33 Ten Tenants of a Successful Cultural Heritage Tourism Program ................................................ 34 Top 15 Resources within Zip Code 19526 .................................................................................... 35 All Heritage Resources within the Hamburg Area School District ............................................... 36 Organizational Questions & Partner Responses ............................................................................ 40 Attractions and Resources Questions and Partner Responses ……………………………….….45 Economic Development & Tourism Questions and Partner Responses ………………………...46 Partner’s Organization Vision, Mission, & Goals ……………………………………...………..47 Introduction Hamburg’s Heritage Towns and Tours Initiative aims to protect, promote, and preserve the area’s Heritage Resources. What are Heritage Resources? Heritage resources are defined as the historical, cultural, architectural, archaeological, scenic, and natural resources that are present within a community. They are the unique places, attractions, and stories that make up a community’s identity. Examples are historic buildings and remnants, parks, waterways, scenic mountains, and local trail systems. These resources are valuable commodities of the past and present that need to be promoted, preserved, and utilized. What is Cultural Heritage Tourism? Cultural heritage tourism is defined as traveling to experience the places and activities that authentically represent the stories and people of the past and present. It includes the historical, cultural, natural, and/or recreational resources of a place. Travel enables the tourist to learn about, and be surrounded by, authentic local customs, traditions, and sites and structures of historic and cultural importance. What does Heritage Preservation mean for our Community? Implementing a heritage tourism and preservation program will make our community a better place to live as well as a better place to visit. There are impressive benefits, which are both social and economic. Preservation increases municipal revenue by creating higher property values. Heritage resources are capable of bringing additional dollars into our local community and region by enhancing