Report to Te Taura Whiri i te Reo Māori Tukua ki te Ao Progressing the normalisation of te reo Māori in organisations Jenny Lee-Morgan, Maureen Muller, Joeliee Seed-Pihama and Herearoha Skipper He Mihi Tēnā koutou e ngā haumi, e ngā tangata hautū me ngā whakatakeretanga o ngā waka o te reo puipuiaki o te Ika-ā-Maui Tikitiki-ā-Taranga, ā, puta atu ki te Waka-ā-Maui ki Rakiura rā anō. Tēnā koutou e whakaara ake ana i ngā taonga whakamirimiri a ngā tūpuna e whakatangi i a tātou kura whakaingoingo e whakaangi atu nā. He kura i tangihia he kōmuri aroha mō rātou kua heke ki te reinga, moe mai rātou koutou, tiraha, okioki ai. E aku nui, e aku rahi, tēnā anō koutou e whakatiketike ana i te kauae o te reo rangatira ki runga rawa. Koutou e matapopore ana ki te whakarauora i te reo kia toitū tonu ai, ā, tukua te reo ki te rangi, tukua te reo ki te whenua, tukua te reo ki te ao whānui. Acknowledgements Many thanks to the nine organisations who agreed to participate in this study with openess and transparency. While each organisation is making courageous shifts toward the inclusion of te reo Māori in their workplaces and spheres of influence, each also Te Taura Whiri i te Reo Māori recognises there is still much to achieve. These organisations are: Investment Centre, Level 11 Air New Zealand 20 Ballance Street Microsoft Wellington 6011 Spark NZ +64 4 471 0244 Christ’s College, Christchurch [email protected] King’s College, Auckland www.tetaurawhiri.lgovt.nz Wellington Girls’ College, Wellington Christchurch City Council Rotorua Lakes Council Waikato Regional Council To the 50 participants in this study who work in these organisations, many of whom are passionate advocates of te reo Māori – thank you for sharing your stories of trial and error, stories of success as well as the ongoing challenges. Your collective professional and personal experiences provide a diversity of stories that reflect the everyday joy and struggle of using te reo as Māori and non-Māori in Aotearoa today. Te Mata Punenga o Te Kotahi Te Whare Wānanga o Waikato Finally, we acknowlege our ancestors and our responsibility to the world in which they Private Bag 3105 lived whereby te reo Māori was natural, normal and flourishing. This study is funded by Te Taura Whiri i te reo Māori, and follows in the legacy of Māori language speakers, Kirikiriroa 3240 advocates, activists, teachers and learners – who keep our language alive everyday, 0800 RANGAHAU everywhere and everyway. [email protected] www.waikato.ac.nz/rangahau About the name of this report First published in 2019 Te Kotahi The name of this report ‘Tukua ki te ao’ draws on the lyrics of the waiata composed by Research Institute, Hamilton, Aotearoa Ngoi Pēwhairangi (Te Whānau ā Ruataupare), “Whiua ki te ao, whiua ki te rangi, whiua Te Reo Research Monograph 2 ki ngā iwi katoa. Kaua rawatia e tukua kia memeha”. As noted by Timoti Kāretu and Wharehuia Milroy (2018), this waiata encourages the release of the Māori language to the ISBN 978-0-9941217-8-3 world, to all peoples, and to never let it wane. i Contents He Mihi ............................................................................................. i Pūrākau of Microsoft .......................................................................... 50 Acknowledgements ............................................................................ i The company ............................................................................................... 51 Contents ........................................................................................... ii Sending a strong message .................................................................... 53 Executive Summary ........................................................................... 1 Anne Taylor - Change maker ................................................................... 53 Part 1: Research scope and design ....................................................... 10 Building blocks for change .................................................................... 54 Introduction ................................................................................................. 11 A voice at the table ................................................................................ 55 Research questions .................................................................................... 12 Barrie Sheers - A curator of culture ........................................................ 55 Kaupapa Māori methodology ...................................................................... 12 Te reo and technology ............................................................................ 56 Methods ....................................................................................................... 13 Internal activities .................................................................................... 57 A pūrākau approach ............................................................................... 13 Joel Holmes - We want culture in our business ....................................... 58 Organisations and participants .............................................................. 13 Letting go of the fear ............................................................................. 59 Wānanga ................................................................................................. 15 Māori Minecraft ...................................................................................... 59 Symposium ............................................................................................. 16 Pūrākau of Air New Zealand ................................................................ 62 Ethical considerations ............................................................................ 16 The company ............................................................................................... 63 Part 2: A ‘Normalisation’ approach to Māori language change ................. 18 Kia ora ......................................................................................................... 64 Introduction ................................................................................................. 19 Nau mai, haere mai! ............................................................................... 65 Language revitalisation .............................................................................. 20 Megan Alatini - A Cultural Awakening .....................................................66 Language normalisation ............................................................................. 21 Waha Tohu .............................................................................................. 67 Te Maihi Karauna ........................................................................................ 21 Internal promotion of te reo Māori ........................................................ 67 The ZePA model: A theory of Māori language change ............................. 23 The story of the traveller ....................................................................... 70 ‘Growth’ and ‘maintenance’ groups ...................................................... 23 Tom Tukiri - Humble and Passionate .......................................................71 The value of te reo Māori ....................................................................... 24 Reflecting on identity ............................................................................. 72 Language planning elements ..................................................................... 27 Secondary School Pūrākau by Maureen Muller ...................................... 74 Kaupapa Māori as a theory of change ....................................................... 29 Pūrākau of Christ’s College ................................................................. 76 Part 3: Storied organisational shifts to normalise te reo Māori ................ 32 The school ................................................................................................... 77 Introduction ................................................................................................. 33 Introducing Christ’s College ...................................................................78 Pūrākau as pedagogy ................................................................................. 34 Compulsory te reo Māori ....................................................................... 79 Company Pūrākau by Jenny Lee-Morgan with Herearoha Skipper............. 36 Steve Everingham - Honouring the Language ......................................... 80 Pūrākau of Spark NZ .......................................................................... 38 Bi-culturalism/Modern New Zealanders ...............................................81 The company .............................................................................................. 39 Wiremu Gray - It’s good for well-being .................................................82 Ahakoa he KUPU, he pounamu .................................................................. 41 Initiatives .................................................................................................84 The tide of change: The Agile transformation ...................................... 41 Pūrākau of Wellington Girls’ College ..................................................... 86 Diversity and Inclusion ........................................................................... 42 The school