DECEMBER 2013 THE JEWISH LIFESTYLE MAGAZINE FOR ARIZONA ADL’s Former First Lady Shares Memories of Social Activism Bake Healthy Desserts Special Section: Real Estate Brazilian Pianist Michele Adler Cohen One of many from Latin America who enrich Arizona’s Jewish landscape Inside December 2013/ Kislev-Tevet 5774 | Volume 2/Issue 4 Special Section 12-19 Real Estate Why choose a Realtor? Profiles: Oleg Bortman, Madeline Friedman, I.Jay Bernstein, Cari Dandy; Lease or Buy – What’s a business owner to do? Features COVER STORY..........…………………………………………………….24 Jews from Latin America enrich Arizona: Pianist Michele Adler Cohen Dentist Dr. Ariel Trujillo Cantor Sheila Nesis Rabbi Yosef Garcia Entrepreneurial Bien-Willner brothers Oncologist/Rancher Dr. Manuel Modiano 12 UPFRONT Ron Cohen makes on-air waves....................................................….8 BUSINESS Ins & Outs of Business ..................................................................10 ARTS & ENTERTAINMENT NBC correspondent turns to fiction ..........................................…..22 FOOD Desserts without baking, dairy or gluten..........................…………..38 WDJPE? Taste of Chicago...................................................………..40 FAMILY The Success of Failure..............................................…………………42 Grants for teen tikkun olam..............................................………….43 SENIORS Legacy of Equality ...............................................................………44 The peace of Shabbat in Hospice.........................................……… 48 Holiday visits good time to check seniors’ needs ..............………….49 HISTORY Did Pioneer Jews eat Chinese food on Christmas?..............…………50 SINGLES Tips for an A+ first date..............................................……………….52 Fishing for a date.......................................................……………….53 24 Columns 20 Fashionista by Kira Brown 23 Money Matters by Thomas K. Brueckner 38 Chef’s Corner by Lucia Schnitzer 40 Where Do Jewish People Eat? By A. Noshman 42 FamilyTime by Debra Rich Gettleman 52 Looking for Love by Ellen Gerst 54 An American in Israel by Mylan Tanzer 56 To Life by Amy Hirshberg Lederman 57 Soundbites 58 Rabbinic Reflections Connect 59 Happenings: Previews 60 Happenings: Faces 62 Happenings: Calendar COVER PHOTO: Michele Adler Cohen at Musical Instrument Museum. Photo by Matthew Strauss 38 4 DECEMBER 2013 | ARIZONA JEWISH LIFE Relaxation Elevated. The Spa at Talking Stick, an inspiring open-air spa high on the 14th fl oor, off ers a calming retreat and soul-stirring views of Scottsdale. Your mind, body and toes will thank you. Capture the essence of the holidays with these special treatments: Candlelight Massage, Warm Stone Facial, Mimosa Champagne Sugar Scrub and Mimosa Champagne Pedicure. Each comes with a gift of remembrance. &INDIANBEND||TALKINGSTICKRESORTCOM *Off ers valid December 1 - January 30, 2014. Not valid with any other off ers or promotions. Must be 18 years of age or older. A 20% gratuity is added to all spa services. Locally owned and caringly operated by the Salt River Pima-Maricopa Indian Community. 8008-1_TSR-Spa-AZJewishLife.indd 1 11/13/13 11:22 AM Antiques & Collectibles Representing Fine Estates and Collections at Auction Live Catalogued Web-Cast Auctions Vintage Dolls and Toys Every Thursday Always accepting quality consignments and collections! Sales Office Hours: Monday-Friday 9am-5pm Coins 10345 N Scottsdale Rd. Scottsdale, AZ 85253 (480) 496-2212 Instruments Fine Jewelry www.jlevines.com ARIZONA JEWISH LIFE | DECEMBER 2013 5 Ask for Gary Kravetz, Fleet Director THE JEWISH LIFESTYLE MAGAZINE FOR ARIZONA RIGHT HONDA’s Fleet and Internet Department Publishers welcomes different buying clubs like Costco, Sam’s, Robert Philip and Cindy Saltzman all credit unions, Police and Fire Departments, Advertising and Editorial Director Motorola, Intel, etc., so please call or email to see if Cindy Saltzman your company is an approved organization. Editor-In-Chief Deborah Moon The buying process for our fl eet Associate Editor and internet department is done Janet Arnold at your speed. Our Fleet and Internet Managers will use their Advertising Sales 15 years of experience to help [email protected] answer all of your questions. 602-538-2955 This is a stress and hassle-free buying program and we are Art Director proud to help serve the local Philip Nerat companies of Scottsdale and the sorrounding areas. Contact Copy Editors us today to get started. Susan Moon Sally Swire Online Content Editor 7875 E Frank Lloyd Wright Blvd Kira Brown Scottsdale, Arizona 480.778.2510 Columnists righthonda.com Kira Brown, Thomas K. Brueckner, Rabbi Micah Caplan, Ellen Gerst, Debra Rich Gettleman, Amy Hirshberg Lederman, A. Noshman, Lucia Schnitzer, Mylan Tanzer and Eileen R. Warshaw, Ph.D. Contributing Writers David Brown, Joni Browne-Walders, Barry Cohen, Debra Rich Gettleman, Melissa Hirschl, Masada Siegel, Hal Walzer and Beth Jo Zeitzer For your complimentary subscription, go to www.azjewishlife.com and click on subscriptions How to reach us: 602-538-AZJL (2955) [email protected] [email protected] [email protected] A Prince Hal Production (TGMR18) The content and opinions in Arizona Jewish Life do not necessarily reflect those of the publishers, staff or contractors. Articles and columns are for informational purposes only and not intended as a substitute for professional advice. Although every effort is made to ensure the accuracy of our published materials, Arizona Jewish Life, and its agents, publishers, employees and contractors will not be held responsible for the misuse of any information contained herein. The publishers reserve the right to refuse any advertisement. Publication of advertisements does not constitute endorsement of products or services. Proud members of: 6 DECEMBER 2013 | ARIZONA JEWISH LIFE Editor’s Letter People and connections. They are our focus at Arizona Jewish Life. They are what a Jewish lifestyle magazine is all about. While I think every issue is motivated by the desire to share individual stories with universal messages, this month’s issue seems especially rich in personal journeys. Instead of focusing on one individual for the December cover story, we share a series of profiles of people and families who have started over – and not just once. Families fled persecution in Europe and found some level of security in Latin America; later their descendants decided to once again start new lives – this time in the United States. Those individuals have become doctors, musicians, entrepreneurs and Jewish professionals who enrich Arizona’s landscape. Our special section on real estate is likewise a focus on people – people who find motivation from very diverse areas. We talked to Realtors motivated by the desire to match the right person with the right home, to help others achieve the American Dream, to mesh all aspects of a real estate transaction for a successful result. We talked to one Realtor who even views her clients as extended family. How Jewish is that? The focus on people continues in our Senior Section with a story of the former first lady of the Anti-Defamation League, who joined her husband in a lifetime pursuit to ensure all people’s rights were protected. That is what a Jewish lifestyle magazine does. We share the personal stories of our community and explore how those stories impact the community. We thank all the people who have been willing to share their stories in our first year and look forward to many more years of enriching the community through shared experiences. ARIZONA JEWISH LIFE | DECEMBER 2013 7 [UPFRONT] Making Waves Ron Cohen David in the Land of Goliaths By David M. Brown alley radio entrepreneur Ron Cohen, kineahora, has a business news talk format to attract the most listeners.” wielded a full sling of stones on a battlefield of 9-foot- Rolling the Dice in Mesa, Vegas and the Coachella Valley tall mega-networks. But, defying those Philistines who At its start-up in 1988, KFNN was KJAA, a daytime-only doubtedV him, he’s carefully sliced through 25 challenging years station based in downtown Mesa.“My partners and I bought with a sword the ancient warrior king would have coveted. the station on a shoestring when it was “dark,” that is, not The Detroit transplant is the founder and president of the broadcasting, and the owner had just three weeks before he was Scottsdale Airpark-based CRC Broadcasting and CRC Media going to lose the license. I had to drive every morning, at dawn, West, LLC. He owns the Phoenix radio station KFNN Money from my home in north Phoenix to actually turn the station on,” Radio 1510 AM, the nation’s first all-financial and all-business he recalls, noting that he now solely owns the station. news/talk radio format. On Sept. 16, KFNN began simulcasting “But people were interested,” he adds. By offering business, on 99.3 FM as well – making Money Radio the only Phoenix- financial and investment news and information, and only that, area radio format heard on both frequencies and the longest the format provides its advertisers an opportunity to “influence locally owned and operated station in Phoenix. the influential” – meaning doctors, lawyers, executives, business “Adding an FM channel provides listeners with greater access owners, avid investors and retirees. Cohen says that because of to hear Money Radio,” Cohen says. “We’ve built our reputation, this, advertisers have a much greater chance to reach the more a wonderful niche for ourselves,