2021 MARS Consumer Health Study Directory Inside, find details about the MARS 2021 study content. Data collected in the study can be used to identify target audiences, behaviors, attitudes, media usage, and demographics. Updates to study content in 2021 are noted in blue text. UNDERSTAND PEOPLE. INSPIRE GROWTH 2021 MARS Consumer Health Study: info.kantarmedia.com/MARS Table of Contents Conditions .............................................................. 3 Purchasing Medication ........................................... 18 Condition-Related Details ........................................ 6 Overall Health & Wellness ....................................... 18 Treatments ............................................................. 7 Health Lifestyles ..................................................... 19 Women’s Health ...................................................... 8 Healthcare Advertising ........................................... 19 Health Insurance ..................................................... 8 Caregivers & Family Members ................................ 20 Information Sources ................................................ 9 Attitudes & Opinions ............................................... 21 Magazines .............................................................10 Sports & Leisure Activities .......................................23 Newspapers ............................................................11 Demographics .......................................................23 Radio, Streaming Music and Podcasts ......................11 Television ................................................................11 Internet & Websites/Apps ....................................... 14 Device Ownership & Online Behavior ....................... 14 DIRECTORY NAVIGATION: Click on any item in the Medical Professionals & Services, Telemedicine ........ 16 ToC to jump to that page. To come back, click the “Return to Table of Contents” link located at the COVID-19 Insights...................................................17 bottom of each page. Medical Tests & Vaccinations ................................... 17 2 Return to Table of Contents Learn more about Kantar audience segments w Insect Allergy w Pet Allergy Conditions w Ragweed Allergy w Tree Pollen Allergy CONDITIONS KEY Anaphylaxis/Severe Allergy Condition Specific Prescription Drugs Anemia Condition Specific Non-Prescription Drugs Anxiety (frequently felt anxious, nervous, or worried) At Risk For Arthritis Satisfied with Rx Treatment w Ankylosing Spondylitis Professionally Diagnosed w Osteoarthritis /Degenerative arthritis Pain-Related Condition w Psoriatic Arthritis When First Diagnosed w Rheumatoid Arthritis (RA) Severity: Mild/Moderate/Severe Asthma Updates to study content in 2021 Bipolar Disorder are noted in blue text Blood clots in the legs (DVT) or Pulmonary Embolism (PE) LAST 12 MONTHS/EVER Cancer Acid Reflux/GERD w Breast Acne w Colon/Colorectal ADD/ADHD w Head and Neck (including mouth, nose and throat) Age Related Memory Loss (moderate or severe) w Leukemia w Allergies/Allergic Reaction Liver w Food Allergy w Lung w Grass Allergy w Non-Hodgkin’s Lymphoma w Ovarian Return to Table of Contents 3 2021 MARS Consumer Health Study: info.kantarmedia.com/MARS Cancer, continued Diabetes w Pancreatic w Type 1 w Prostate w Type 2 w Skin Diabetic Nerve Pain w Stomach Eczema/ Atopic Dermatitis w Thyroid w Urinary/Bladder/Kidney Enlarged Prostate/Benign Prostate Hyperplasia w Uterine/Cervical Erectile Difficulty (More than one episode) Cardiovascular/Heart Disease Eye problems/Eye disease w Acute Coronary Syndrome/Heart Attack w Cataracts w Angina w Dry Eye w Atrial Fibrillation (A-Fib) or Arrhythmia w Glaucoma w Coronary Artery Disease /CAD (sometimes called w Macular Degeneration “hardening” or “clogging” of the arteries) w Other cardiovascular or heart disease Fibromyalgia Cold Flu Constipation/Irregularity (More than one episode) Gout COPD Heartburn/Indigestion (including Chronic Bronchitis & Emphysema) Hepatitis B Cough Hepatitis C Depression Herpes 4 Return to Table of Contents Learn more about Kantar audience segments High Cholesterol HIV Hyperhidrosis/Excessive Sweating Hypertension/High Blood Pressure Hypothyroidism /Low Thyroid Function Inflammatory Bowel Disease (IBD) w Crohn’s Disease w Ulcerative Colitis Irritable Bowel Syndrome (IBS) Kidney Disease Low Testosterone Lupus Migraine Headache Multiple Sclerosis Obesity Osteopenia Osteoporosis Sleep-related Issues Overactive Bladder w Sleep Apnea (frequently gasp or stop breathing while asleep) Pain w Insomnia w Back w Head (other than headaches) Stroke w Joint Urinary Tract Infection w Muscle Yeast Infection w Neck w Nerve Women’s Health w Other w Endometriosis w Infertility Pneumonia w Menstrual Cramps/PMS Post Traumatic Stress Disorder (PTSD) w Uterine Fibroids Psoriasis w Menopause Symptoms w Hot Flashes Restless Leg Syndrome (RLS) (also called Willis w Irregular Periods or Absence of Menstruation Ekbom Disease) w Night Sweats Rosacea w Painful Intercourse/Dyspareunia Seizures/Epilepsy w Vaginal Atrophy or Dryness Shingles Sinus Headache/Sinus Congestion ASKED ONLY AT FEEL AT RISK FOR QUESTION Alzheimer’s Disease Return to Table of Contents 5 2021 MARS Consumer Health Study: info.kantarmedia.com/MARS Condition-Related Details BLOOD CLOTS IN THE LEGS (DVT) OR Related Conditions/Complications PULMONARY EMBOLISM (PE) w Cardiovascular/ w Hearing Impairment Have ever experienced a pulmonary embolism (PE) Heart Conditions w Hypertension/ w DKA and Ketones High Blood Pressure CANCER w Eye Conditions w Kidney Disease Stage at the time of diagnosis w Foot Conditions w Skin Conditions Current stage of treatment w Gastroparesis w Stroke Spread to other Locations HIV CONSTIPATION/IRREGULARITY Has the disease progressed to AIDS Caused by Prescription Medication MIGRAINE HEADACHE Is it Chronic (<3 bowel movements/week) Episodic (occasional) or Chronic (15+ days/month) DEPRESSION PAIN Severity rating Interference with Ability to Sleep w Mild – I feel sad but it doesn’t interrupt my daily activities of life Is your pain a symptom of… w Moderate – I feel sad and lonely, and have long w Arthritis periods of time where I cannot perform normal, w Cancer everyday functions of life w Crohn’s disease w Severe – I have long periods of time where I simply lie in bed and don’t interact with people, and cannot w Ulcerative colitis perform normal daily activities w Blood clots in legs (DVT) or Pulmonary Embolism (PE) DIABETES w Diabetic Nerve Pain Important features of glucose meter/monitoring system w Fibromyalgia w Alternate site testing w Gout w Automatic coding of test strips w Lupus w Bluetooth capability w Migraine Headache w Communicates wirelessly with insulin pump w Multiple Sclerosis w Compact size/portability w Restless Leg Syndrome (RLS) w Connects directly to my smartphone w Shingles w Continuous 24/7 monitoring w No finger pricks PSORIASIS w Provides insights such as patterns, averages, or Severity/Percent of body surface affected estimated HbA1C levels w Mild – Less than 3% body coverage w Results are uploaded automatically to share with doctor/other w Moderate – 3% - 10% body coverage w Single device monitors blood glucose AND blood w Severe – More than 10% body coverage pressure or blood ketone levels w Syncs with fitness, diet or medication trackers/apps WOMEN’S HEALTH: PAINFUL INTERCOURSE/ DYSPAREUNIA OR VAGINAL ATROPHY/DRYNESS Frequency of Daily Blood Glucose Meter Use Used an over-the-counter personal lubricant or vaginal moisturizer in last 12 months Hemoglobin A1C Level Maintaining the Recommended A1C Level 6 Return to Table of Contents Learn more about Kantar audience segments Treatments w Phototherapy Treatments in bold make up the general w Physical Therapy treatment list for all conditions, while those that are not bold are specialty treatments associated w Psychological Therapy/Counseling with specific conditions. w Radiation w Spinal Cord Stimulation w Non-Prescription Drugs w Surgery w Prescription Drugs w Topical Medication w Diet or Exercise w Traditional Immunosuppressants w Herbal or Home Remedy w Transdermal/Skin Patch, Spray or Gel w Vitamins/Supplements w Transplants w Biologics – infusion/injection/oral w Vaginal Estrogen Insert or Cream w Birth Control Add-on Treatment: Would consider taking add-on Rx w Blood Product Donation/Transfusion Would consider using as a treatment w Chemotherapy w Medical marijuana w Dialysis w Cannabidiol/CBD (oil, cream, edibles, etc.) w ImmunoOncology/Immunotherapy Types of Vitamins/Mineral Supplements used w Immunotherapy (tablets or shots) Reasons for using Vitamins/Mineral Supplements w Infusion Therapy w Additional nutrients w Injections w Bone health w Inhaler w Digestive health w Insulin w Healthy aging w Non-insulin Injectable w Heart health w Medical Marijuana w Immune health w Increased energy w Oral Medication w Joint health w Oral Hormone Therapy w Overall health/wellness benefits w Oral Non-hormonal Treatment w Prenatal health w Oxygen Therapy w Weight management Return to Table of Contents 7 2021 MARS Consumer Health Study: info.kantarmedia.com/MARS Long-term methods of birth control used Women’s Health w Implant w IUD Methods of birth control used in last 12 months w Patch w Abstinence w Ring w Barrier methods (e.g., condoms, diaphragm) w Shot w Fertility awareness (e.g., temperature method) w Long-term methods (e.g., implant, IUD, patch) w Oral contraceptives/birth control pills Health Insurance w