Yuzo Tsuchida Tokyo, Japan Phone: 090-7822-7616 Email: [email protected] SUMMARY Country Head and Senior Vice President with proven success leading top sporting goods brands to sustained profitability. Specialized in start-up and turn-around business operations. Goal-oriented, self-starting professional with over 30 years of general management, strategic planning, product development, and brand marketing experiences. Outstanding communication both in English & Japanese and interpersonal skills. Adept at optimizing global resources and promoting new businesses in complex environments. Areas of expertise includes: • New Business Initiatives • Talent Development & Utilization • Customer/ Service Enhancement • Operational Efficiencies • Product Strategy • Marketing Communication • Vendor Management • International Business Arrangement PROFESSIONAL EXPERIENCE Puma Japan K.K , Tokyo Japan September 2016 –January 2018 Head of Golf, Cobra Puma Golf Japan Led the golf business in Japan for Cobra and Puma Golf brands. • Reorganized the team to seek for more efficient business operation. • Managed to result EBIT over the budget in 2016 & 2017 by eliminating bad inventory from previous years. • Controlled the product management and brand marketing for building the efficient business. • Conducted a new sales strategy to secure more profit by changing the direct sales channel. • Contributed to reducing the overall operational expenses by 15%, by minimizing the daily costs. • Resign due to a global restructuring for golf business under Puma Organization. Taylor Made Golf Co. Ltd. (adidas Group), Tokyo Japan July 1998 – March 2016 (formerly Salomon & Taylor Made, Co. Ltd. until 2005) Senior Vice President, Soft Goods Product & Marketing Division April 2009 – March 2016 Controlled 55% of marketing & business operations of the company. • Managed the product marketing / sourcing / QC / brand marketing teams with 28 employees. • Constructed a new sales strategy to reduce returns and discounts to generate 15%.more profit. Phone: 090-7822-7616 1 / 3 E-mail: [email protected] • Contributed to reducing the cost of goods by 10% by minimizing the vendors. • Managed the brand marketing activities while reducing marketing expenses by 20%. • Generated 10% more profit by terminating inefficient customers in sales. (Soft goods sales results: 2014: 13,000M JPY, 2015: 11,200M JPY) • Successfully launched the new brand, Adams Golf, by conducting product marketing, brand marketing, sales force with 10 employees. • Developed the own distribution channels apart from existing sales teams. • Expanded Adams Golf sales by 30% in 2014. (Sales results: 2013 / 650M JPY, 2014 / 890M JPY) • Successfully established new brand business, Ashworth, by new product & retail business strategy. • Founded the flagship concept shops in Ginza & in Osaka. • Enhanced brand communication by extensive ad campaign to increase the brand awareness by 10%. • Expanded the distribution channels in 2011 by conducting task force with selected persons from key sections. (Ashworth sales results: 2010: 50M JPY, 2011: 400M JPY, 2012: 1,000M JPY) Senior Vice President, adidas Golf BU January 2005 – March 2009 Managed product marketing & sourcing team with 3 directors with 28 employees as well as 12 sales force. • Developed the new appraisal system to motivate staff for more growth in business. • Created a new team to focus on brand marketing & marketing research in 2006. • Expanded the soft goods business by 179% in 4 years, and achieved the record high margin result. • Gained the footwear market share No.1 in 2008. • Led the sales team with outstanding results: 2008: 12,200M JPY (114%), 2007: 10,700M (139%), 2006: 7,700M (113%), 2005: 6,800M (131%) Vice President, South East Asian Region July 2002 – December 2004 Expanded the SEA business by 400% in 2 years. • Managed 8 countries, managing more than 40 employees. • Created new HR appraisal system to highly motivate the staff. • Gained No.1 market share in 5 countries in 2004. • Sales results: 8 countries consolidated. 2004: 45M (160%), 2003: 28M (254%), 2002: 11M (USD) Director, adidas Golf Product Marketing, July 1998 – June 2002 Established the first adidas Golf business at Salomon & Taylor Made organization. • Executed all of brand marketing activities to promote the new brand. • New product development by founding the local infrastructure of design & production force. • Achieved the No.2 market share in footwear in 2002. Reebok Japan Co. Ltd., Tokyo Japan June 1994 – June 1998 Apparel Marketing Director Expanded apparel business by 500% in 3 years • Built the infrastructure of local sourcing and designing force for business expansion. • Conducted 7 employees in product marketing, product development, and communication. • Achieved the sales of 5,000M JPY in Apparel & Accessories in 1997. Phone: 090-7822-7616 2 / 3 E-mail: [email protected] Bristol Myers & Lion Co. Ltd., Tokyo Japan Jan. 1991 – May 1994 OTC Product Manager Executed new product development & brand communication, especially in advertising. • Marketing research activities (consumer, dealer, new concept study etc.) • Organized & executed the in-store promotions with sales force. Homer Co. Ltd., Osaka Japan Jan. 1985 – Dec. 1990 Sales Manager Controlled the sales orders from major apparel brands. • Developed new customers around the apparel market & managed to fulfill the factory capacity. • Established a new trade deal to import the finished goods from Mauritius LANGUAGE Spoken Read Written Japanese: fluent fluent fluent English: fluent fluent fluent EDUCATION Fashion Institute of Technology, State Univ. of New York, USA Feb. 1981 – Dec.1984 • Bachelor Science Degree in Marketing, Department of Business & Fashion Related Industries • Associate Science Degree in Production Management, Department of Business Phone: 090-7822-7616 3 / 3 E-mail: [email protected] .