Annex 1. Reach of selected offline and online brands by age, education level and political orientation Which of the following sources of news did you use on 3 days or more during the past week? 38 30,7 30,6 28,9 27,6 28,3 25,9 22,1 22,8 21,9 18,5 17,8 15,9 14,8 15,4 13,1 9,1 8,9 8,3 7,3 6,7 5,2 5,3 5,9 4,8 4,1 2,1 VRT TV VRT Radio VRT Radio VTM Q music Het Laatste Het Nieuwsblad De Standaard De Morgen (één/canvas) broad niche Nieuws (Radio1/Radio (stubru/mnm) 2/klara) 18-24 25-34 35+ Table 1. Reach of selected offline brands by age group (You said you have used the following brands to access news offline in the last week. Which of these, if any, did you use on 3 days or more? Please select all that apply.) Which of the following online sources of news did you use on 3 days or more during the past week? 41,4 39,7 35,6 25 24,6 20,7 17,2 13,8 10,9 10,4 6,2 7,3 4,4 4,4 3,4 VRT nws De Standaard De Morgen Het Laatste Nieuws Het Nieuwsblad 18-24 25-34 35+ Table 2. Reach of selected online brands by age group (You said you have used the following brands to access news online in the last week. Which of these, if any, did you use on 3 days or more? Please select all that apply.) Media and Communication, Year, Volume X, Issue X, Pages X–X 1 Which of the following sources of news did you use on 3 days or more during the past week? 42,5 36,6 32,4 28 28,1 26,3 25,4 24,8 23,6 22,4 18,5 16 16 14,7 15,9 12,6 11,9 12,7 10,6 8,3 7,9 8,6 6,3 3,6 2 3 2,8 VRT TV VRT Radio VRT Radio VTM Q music Het Laatste Het Nieuwsblad De Standaard De Morgen (één/canvas) breed niche Nieuws (Radio1/Radio (stubru/mnm) 2/klara) low middle high Table 3. Reach of selected offline brands by education level (You said you have used the following brands to access news offline in the last week. Which of these, if any, did you use on 3 days or more? Please select all that apply.) Which of the following online sources of news did you use on 3 days or more during the past week? 40,6 41,4 37 31,9 21,8 22,5 19,7 18,1 15,4 14,9 9,6 6,6 5,7 3,9 2 VRT nws De Standaard De Morgen Het Laatste Nieuws Het Nieuwsblad low middle high Table 4. Reach of selected online brands by education level (You said you have used the following brands to access news online in the last week. Which of these, if any, did you use on 3 days or more? Please select all that apply.) Media and Communication, Year, Volume X, Issue X, Pages X–X 2 Which of the following sources of news did you use on 3 days or more during the past week? 40,3 37,3 35,4 30,7 28,5 27 27,4 21,7 22,7 18,6 18,9 16,3 16,1 16,3 15,9 15,1 11,8 10,8 10,3 9,3 7 7 7,1 4,7 4,7 2,8 3,3 VRT TV VRT Radio VRT Radio VTM Q music Het Laatste Het Nieuwsblad De Standaard De Morgen (één/canvas) broad niche Nieuws (Radio1/Radio (stubru/mnm) 2/klara) left centre right Table 5. Reach of selected offline brands by political orientation (You said you have used the following brands to access news offline in the last week. Which of these, if any, did you use on 3 days or more? Please select all that apply.) Which of the following online sources of news did you use on 3 days or more during the past week? 49,1 37,2 39,1 27,9 23,6 24,5 23,6 23,1 14,7 10,9 12,4 11,6 6,1 6,9 3,8 VRT nws De Standaard De Morgen Het Laatste Nieuws Het Nieuwsblad left centre right Table 6. Reach of selected online brands by political orientation (You said you have used the following brands to access news online in the last week. Which of these, if any, did you use on 3 days or more? Please select all that apply.) Media and Communication, Year, Volume X, Issue X, Pages X–X 3 Annex 2. Statistical significance test for group differences In order to test statistical significance we conducted a One-way Anova test for the dependent variable (brand trust scores) for each of the sociodemographic variables in order to compare the averages between the different categories. Significance was calculated using a Tukey post-hoc test. Scores with a different subscript differ significantly from each other at the 0.05 level. 18-24 25-34 35+ VRT Nieuws 7,1 a 6,8 a,b 7,44 b VTM Nieuws 7,18 a 6,61 b 6,97 a,b Het Laatste Nieuws 6,45 a,b 5,92 a 6,66 b Het Nieuwsblad 6,5 a 6,43 a 6,8 a Qmusic 6,32 a 6,33 a 6,14 a De Standaard 7,09 a 6,7 a 7,02 a Radio 1 6,69 a 6,63 a 7,23 b De Morgen 6,94 a 6,36 b 6,59 a,b Radio 2 6,62 a,b 6,37 a 7,09 b Table 1. Significant differences in brand trust scores between age groups. (Scores with a different subscript differ significantly from each other at the 0.05 level) Low Middle High VRT Nieuws 7,28 a 7,17 a 7,4 a VTM Nieuws 7,25 a 6,89 a,b 6,8 b Het Laatste Nieuws 6,92 a 6,57 a,b 6,23 b Het Nieuwsblad 6,81 a 6,7 a 6,73 a Qmusic 6,28 a 6,24 a 6,12 a De Standaard 6,81 a 6,82 a 7,2 a Radio 1 7,02 a 6,84 a 7,27 b De Morgen 6,54 a 6,56 a 6,69 a Radio 2 6,99 a 6,88 a 6,89 a Table 2. Significant differences in brand trust scores between people with different education levels. (Scores with a different subscript differ significantly from each other at the 0.05 level) Media and Communication, Year, Volume X, Issue X, Pages X–X 4 Left Centre Right VRT Nieuws 7,59 a 7,54 a 6,82 b VTM Nieuws 6,79 a 7,08 a 6,76 a Het Laatste Nieuws 5,95 a 6,62 b 6,52 b Het Nieuwsblad 6,38a 6,85 a 6,56 a Qmusic 6,22 a 6,34 a 5,93 a De Standaard 7,40 a 7,23 a 6,53 b Radio 1 7,32 a 7,32 a 6,62 b De Morgen 7,21 a 6,82 a 6,01 b Radio 2 7,15 a 7,07 a 6,56 b Table 3. Significant differences in brand trust scores between people with a different political orientation. (Scores with a different subscript differ significantly from each other at the 0.05 level) Media and Communication, Year, Volume X, Issue X, Pages X–X 5 .