2015 FOX SPORTS DAYTONA SPEEDWEEKS BROADCAST GUIDE DAYTONA 500 – SUNDAY, FEB. 22 12:00 PM ET ON FOX This 2015 FOX NASCAR broadcast guide has been prepared to assist you with your coverage of the DAYTONA 500 on Sunday, Feb. 22, live from Daytona International Speedway with pre-race coverage beginning at 12:00 PM ET, followed by race coverage at 1:00 PM ET on FOX. The FOX Sports Communications staff is available to assist you with the latest information, photographs and interview requests as needs arise between now and race day. FOX Sports hosts a media conference call on Tuesday, Feb. 17 (3:00 PM ET) with NASCAR Hall of Famer Darrell Waltrip, who is joined by fellow FOX Sports broadcasters Mike Joy and Larry McReynolds, FOX Sports President, COO and Executive President Eric Shanks and Executive Producer John Entz to preview the Daytona 500 and 2015 FOX NASCAR season, FOX’s 15th year covering the NASCAR SPRINT CUP SERIES. Replay Number: 719-457-0820; Replay Passcode: 3183268 FOX NASCAR COMMUNICATIONS STAFF ON-SITE IN DAYTONA Lou D’Ermilio SVP, Media Relations, FOX Sports [email protected] Erik Arneson VP, Media Relations, FOX Sports [email protected] Megan Englehart Publicist, FOX Sports [email protected] Eddie Motl Manager, FOX Sports [email protected] PREVIOUSLY RELEASED in 2015: FOX Sports on-air talent reflects on Jeff Gordon: http://foxs.pt/16Ua98M Roster of FOX NASCAR talent for 15th Year Expands: - http://foxs.pt/1EMtAw3 A Perfect Storm & 1979 Daytona 500 Debut: http://foxs.pt/1EGk948 80 hours of programming from Daytona on FOX Sports: http://foxs.pt/1FqNmh2 Andy Petree joins FOX Sports - http://foxs.pt/1ygDPTO 1 2 PRODUCTION STAFF PRESIDENT, COO & EXECUTIVE PRODUCER Eric Shanks GENERAL MANAGER & COO, FOX SPORTS 1 & FOX SPORTS 2 David Nathanson EXECUTIVE VP, PRODUCTION & EXECUTIVE PRODUCER John Entz SENIOR VP, NASCAR PRODUCTION Steve Craddock VP, PRODUCTION AND TALENT DEVELOPMENT Jacob Ullman COORDINATING STUDIO PRODUCER Bill Richards ON-SITE PRODUCTION STAFF FOX NETWORK CENTER Richie Zyontz Coordinating Producer OPERATIONS/STAFF Artie Kempner Coordinating Director Gary Hartley EVP, Graphics Barry Landis Race Producer Ed Delaney EVP, Operations Jacob Jolivette Prerace Producer Mike Davies SVP, Field Operations John Howard Prerace Director Jack Simmons SVP, Sports Operations Chris Pizzi Xfinity Prerace Producer Zac Fields VP, Graphics & Technology Pam Miller Pit Producer Steve Shaw Tape Producer David Blatt Feature Producer Lindsey Mandia Feature Producer Dan Masi Feature Producer Daren Foster Associate Director Rich Gross Associate Director Eric Mandia Associate Director Jeremy Mennell Associate Producer Don Gaby Broadcast Associate Paul Marmaro Broadcast Associate Brandon Terralavoro Broadcast Associate Jordan Wolff Broadcast Associate Lynn Mignani Production Coordinator 3 DAYTONA 500 PRODUCTION ELEMENTS FOX PHANTOM FLEX 4K CAMERA Utilized during FOX’s World Series coverage in 2014, the FOX Phantom Flex 4K camera provides an ultra-slow-motion look at cars on the track, making for incredible pictures. Being used for the first time in NASCAR coverage, the revolutionary Vision Research Flex 4k camera and Evertz Dreamcatcher combine high frame-rate capture with the high resolution of 4k, allowing the production team to magnify the action in ultra slow motion, capturing the smallest detail. VIRTUAL GRAPHICS Camera-tracking technologies from Ncam and Stype provide FOX Sports the ability to place 3D graphics in the real environment. For example, during the 2015 DAYTONA 500, FOX Sports’ Wind Trax technology demonstrates wind patterns on different parts of the track. In addition, specialty graphics including virtual leaderboards, sponsor enhancements and race summaries, are projected onto the track. GROUND CAM POSITIONING FOX’s Ground Cam is a small, stationary high-definition point-of-view camera buried underneath the asphalt track surface. The cameras have been paired with high quality condenser microphones for an unbelievably realistic audio/video experience. Advances in lens quality and materials enable FOX to provide a much wider and clearer field of view. For Daytona, there are four cameras placed in harm’s way, including one in Turn 4 and another on the backstretch, positioned so cars run the cameras over at more than 200 mph. VIRTUAL CAR/TOUCHSCREEN Utilizing VIZ-RT technology, FOX Sports uses a high-tech touchscreen to provide magnified looks at the smallest details of the high-powered machines on the track. It gives viewers a clear and illustrative explanation of how the car works and performs through its components. For 2015, FOX’s 3D cutaway car has been updated with the latest rule changes. GYRO-CAM Gyro-Cam is a gyro-stabilized, in-car camera mounted in the center of the cockpit that rotates as cars enter Daytona International Speedway’s extreme 31-degree banked turns, keeping its view level with the horizon at all times. The resulting look demonstrates to viewers just how dramatic Daytona’s turn angles are at race speed. 4 EQUIPMENT BREAKDOWN FOX Sports employs six main mobile production units in the multi-network television compound at Daytona International Speedway. In addition, the network’s coverage from Speedweeks requires two satellite uplinks and a set of mobile generators that provide nearly two megawatts of power independent of the local power source. This command center directs the following arsenal of production equipment: 20 manned cameras 4 in-track ground cameras 1 Phantom 4k Flex camera 2 Xmo cameras located at the end of pit road and the start/finish line 1 Tower Cam (33’ version) 2 grass cams 10 robotic race cameras 3 robotic Hollywood Hotel cameras Jib camera with Stype 3d enhancement 8 in-car camera packages, each featuring three different camera angles 4 wireless roving pit/garage camera crews 2 in-car Gyro-Cams 25 digital video replay devices with more than 110 channels of recording/play out 43 race team communication radios, one for each car on the track More than 150 microphones placed along the track and throughout Daytona International Speedway Special audio editing unit employed solely for driver to crew chief communication to play back live interaction as well as edited material The inconic Hollywood Hotel *FOX Sports TV compound Tours are available to credentialed media upon request 5 DAYTONA 500 & DAYTONA SPEEDWEEKS AUDIENCE FACTS The 2013 DAYTONA 500 on FOX averaged a 9.9/22 household rating/share with 16.7 million viewers, and ranks as the highest-rated and most-watched Daytona 500 since 2008 (10.2/20, 17.8 million viewers). The 2013 edition of the Great American Race out-performed 2012 by 24% in rating (9.9 vs. 8.0) and 22% in audience (16.7 million vs. 13.7 million viewers) for the race that aired on a Monday in primetime. In 2013, 31.6 million Total Viewers watched “all or part” of the race, the best for a regularly scheduled Daytona since 2008 (33.5 million viewers). The Daytona 500 is the No. 1 motor sports event in the U.S., beating the Indianapolis 500 on ABC by 168% in rating (9.9 vs. 3.7) and 193% in audiences 16.7 vs. 5.7 million viewers). The Daytona 500 is one of the premier events in all of sports, as the race in 2013 outperformed the Kentucky Derby by 34% (9.9 vs. 7.4), the Final Round of the PGA Masters by 5% (9.9 vs. 9.4) and the NCAA Final Four by 4% (9.9 vs. 9.5). NASCAR’s 2014 SPRINT UNLIMITED averaged 3,526,000 viewers making it the most-watched motorsports event in FOX Sports 1 history. The 2014 BUDWEISER DUEL averaged 3,122,000 viewers, respectively. **Note – The 2014 Daytona 500 experienced the longest weather delay in its history and therefore most of the points above reference the 2013 performance** FOX NASCAR SPRINT CUP AUDIENCE FACTS FOX: No. 1-rated NASCAR network. In 2014, NASCAR Sprint Cup Series races on FOX averaged a 4.3/9 with 7.0 million viewers to once again rank as the highest-rated and most-watched sport in-season. No. 1-rated regular season sport from February through June and the No. 2-rated regular-season sport overall next to the NFL. The 2014 NASCAR Sprint Cup Series season on FOX outperformed the NBA Playoffs on ABC by 19% (4.3 vs. 3.6) Compared to primetime broadcast and cable entertainment programming watched live from February through June, FOX's NASCAR races would rank among the top 10 programs for Men 18-49 and top five with Men 25-54 Most-watched sports event of the day for nine of its 12 weekend races Attracts viewers with above average median incomes ($52,100 vs. $48,400 TV average) 6 Attracts viewers with above average discretionary spending ($13,628 vs. $12,889 Total U.S. average) NASCAR CAMPING WORLD TRUCK SERIES & NASCAR XFINITY SERIES AUDIENCE FACTS 2014 NASCAR XFINITY Series races rank as the No. 2 motor sport series on cable television and averaged 1,570,000 viewers per event in 2014. NASCAR Camping World Truck Series is the No. 3 motor sport series on cable television and averaged 612,000 viewers per event in 2014 on FOX Sports 1. (Source Nielsen Media Research unless otherwise indicated) 7 DAYTONA 500 AUDIENCE HISTORY Season Network HH Rating HH Share Avg. Audience Total Audience 1979 CBS 10.5 29 1980 CBS 8.0 21 1981 CBS 8.4 26 1982 CBS 9.4 29 1983 CBS 8.7 26 1984 CBS 8.7 23 1985 CBS 8.3 23 1986 CBS 8.4 22 1987 CBS 9.8 26 1988 CBS 7.4 18 1989 CBS 8.1 21 1990 CBS 7.3 20 1991 CBS 7.6 20 1992 CBS 9.3 25 13,411,000 1993 CBS 8.4 23 12,705,000 1994 CBS 9.6 26 13,577,000 1995 CBS 7.8 20 11,444,000 1996 CBS 9.2 24 13,918,000 1997 CBS 8.6 23 12,833,000 1998 CBS 8.6 23 13,044,000 1999 CBS 9.6 25 14,518,000 2000 CBS 8.4 22 12,936,000 2001 FOX 10.0 24 17,081,000 32,500,000 2002 NBC 10.9 26 18,780,000 35,000,000 2003 FOX 9.8* 21 16,835,000 29,400,000 2004 NBC 10.6 24 17,796,000 32,400,000 2005 FOX 10.9 23 18,680,000 35,300,000 2006 NBC 11.3 23 19,355,000 37,000,000 2007 FOX 10.1 20 17,530,000 33,700,000 2008 FOX 10.2 20 17,700,000 33,500,000 2009 FOX 9.2* 18 15,958,000 N/A 2010 FOX 7.7** 12 13,300,000 N/A 2011 FOX 8.7 20 15,600,000 30,100,000 2012 FOX 8.0*** 14 13,669,000 36,500,000 2013 FOX 9.9 22 16,652,000 31,600,000 2014 FOX 5.6**** 10 9,343,000 23,700,000 * Daytona 500 shortened because of rain.