US POWER TOOLS Market Insights 68 Bridge, St. Suite 307 +1 866 865-7515 [email protected] www.PricingExcellence.com Suffield, CT 06708 CONTENT General Market Trends Power Tools at Home Depot & Lowe’s Top Performing Companies - Stanley Black & Decker - TTI - Makita KEY MARKET TRENDS DIY SEGMENT BATTERY PLATFORMS Is a key driver in the US Market are often not compatible between OEMS Pro market is still the main component in the US, but DIY is Cordless tech creates significant stickiness in portable a bigger long-term growth driver. hand power tool devices market. 12Vand 18V Are the most popular and widely available cordless tools (at least for our market of Consumer/DIY/ SMB Pro). COMPACT & SUB-COMPACT POWER TOOLS In the portable power tools segment the market is increasingly moving towards compact and sub-compact power tools that offer a “smaller, more versatile platform” . Compact and Subcompact Power Tools POWER TOOLS AT HOME DEPOT & LOWE’S $8.1 BN POWER TOOLS SEGMENT In sales of all tools in 2018 Saw above average growth on THD PE estimates that Home Depot sold about $2.9 billion Tools (including non-powered hand tools) comp growth in power tools and power tool accessories in the US in 2019. Q4 2019 was above company average of 5.2%. Q1 Q2 Q3 Q4 THD PLANS TO SHOWCASE Power tools from brands such as EGO, Toro, Marketplace in 2019 has transitioned Milwaukee, Ryobi, DeWalt, and Makita into cordless technology and customer stay Emphasis is on Home Depot exclusive products such as Makita. with a battery platform for long-term Ted Decker - EVP Merchandising Home Depot 2019 IN 2019 Q4 PLANS TO FOCUS Lowe’s announced a program On new innovative products For an exclusive DeWalt 12-volt compact line of power tools Bosch, Lufkin, Spider, Metabo, HPT and Cobalt in coming quarters. SPYDER’S STINGER WOOD-BORING DRILL BITS Is one example PE expects a modest increase in power tool sales via Lowe’s online channel in 2H 20202 as Lowe’s new Ecommerce platform takes off. Power Tools Sales TOP PERFORMING COMPANIES SOLD $6.1 BN 1H 2019 $4.7 BN Worth of power tools and Global revenue was CY April 2019 equipment in 2019 $3.7 BN SHOWED 5% ORGANIC SALES BEST INNOVATION Growth in 2019 led by North American and Europe FLEXVOLT - Battery North America growth rate was driven by new product innovation, That automatically switches voltage depending on the the roll-out of the Craftsman brand and price realization. type of tool used. 50% of the products sold in North America are made in North America and SBD’s target is to continue to push that higher. LOWE’S ACCOUNTED HOME DEPOT ROLLOUT For approximately Accounted for around Of brand CRAFTSTMAN Is expected to reach $1 BN in growth and 15%,12%, 11% 10% by 2021 with $600 mn generated Of the company’s consolidated net Of the company’s consolidated through 2019. sales in 2019, 2018, and 2017. net sales in 2019. OUT OF $3.7 BN NORTH AMERICAN BUSINESSES Global Revenue in 1H 2019 Continued to perform exceptionally well at Was in “Power Equipment” 9.7% growth The Milwaukee tool business saw a year-on-year growth of 20% 89% in US and 28% in Canada US 20% CANADA 28% OTHER BRANDS Such as Ryobi Also saw high single digit growth. Single Digit Growth OUT OF $4.7 BN IN REVENUE PLANS TO FOCUS North America accounted 14% On cordless products in outdoor power tools While power tools segment accounted for 61.2% 14% On the product development side, Accounted we will continue expanding our range of cordless offerings. We are focusing on developing gardening equipment as the second pillar of our business after power tools Makita Annual Report 2019 61.2% Power Tools Segment WHY PRICING EXCELLENCE “The Market Insight platform consistently delivers the most accurate and in-depth market data, providing real-time visibility into online and in-store channels. You can monitor the market, quickly identify sales opportunities, and make fact-based decisions that positively impact volume and profit margins.” 68 Bridge, St. Suite 307 +1 866 865-7515 [email protected] www.PricingExcellence.com Suffield, CT 06708.