2019 Study and analysis of the potential application of “Art & Culture” tourist product and related services in the cross-border region Romania-Bulgaria including consultations with the key stakeholders BUL PRO CONSULTING EOOD Table of Contents I. Background information ............................................................................................ 4 1. INTERREG V-A Romania-Bulgaria Programme .............................................................. 4 2. Project “Active Art for Attractive Tourism - ARTOUR” ............................................. 5 3. Objectives of the study .................................................................................................. 6 II. Current status of the local resources in the cross-border region ................... 8 1. Tangible and intangible cultural heritage .................................................................... 8 1.1. Romania ................................................................................................................................................ 8 a) Intangible heritage ..................................................................................................................................... 9 b) Mobile cultural heritage .......................................................................................................................... 10 c) Historical monuments ............................................................................................................................. 21 d) Archaeological sites ................................................................................................................................. 21 1.2. Bulgaria ............................................................................................................................................... 23 2. Natural and cultural-historic locations ....................................................................... 24 2.1. Romania .............................................................................................................................................. 24 2.2. Bulgaria ............................................................................................................................................... 52 3. Target participants ....................................................................................................... 76 3.1. Romania .............................................................................................................................................. 76 3.2. Bulgaria ............................................................................................................................................... 79 4. Available additional services ....................................................................................... 88 4.1. Romania .............................................................................................................................................. 88 4.2. Bulgaria ............................................................................................................................................... 88 III. Combinations of local resources ........................................................................ 89 1. Ranking of appropriate locations for plein-air events .............................................. 89 1.1. Romania .............................................................................................................................................. 90 1.2. Bulgaria ............................................................................................................................................... 92 2. Combinations of arts .................................................................................................... 93 3. Additional services ..................................................................................................... 104 4. Other attractions ........................................................................................................ 105 IV. Similar tourist products at the upper and middle Danube ........................... 107 1. Summary of similar tourist products at the upper and middle Danube ............... 107 2. Comparative analysis of the similar tourist products at the upper and middle Danube .................................................................................................................................... 115 www.interregrobg.eu The content of this material does not necessarily represent the official position of the European Union 2 3. Added value of “Art & Culture” tourist product ..................................................... 117 V. Consultations with the key stakeholders in the cross-border region Romania-Bulgaria .......................................................................................................... 118 1. Key stakeholders to be consulted ............................................................................. 118 1. Results of the consultations ...................................................................................... 121 1.1. Romania ............................................................................................................................................ 121 1.2. Bulgaria ............................................................................................................................................. 124 1.3. Summary of results ........................................................................................................................ 128 2. Conclusions and recommendations........................................................................... 129 www.interregrobg.eu The content of this material does not necessarily represent the official position of the European Union 3 I. Background information 1. INTERREG V-A Romania-Bulgaria Programme INTERREG V-A Romania-Bulgaria Programme is aimed at the development of the border region between the two countries through the funding of joint projects. The core element of the Programme strategy is to bring together the cross-border communities as the first step towards sustainable cooperation and to promote their common actions to overcome the physical and socio-cultural barriers, and to better exploit the opportunities offered by the development of the cross-border area for a mid-long-term sustainable growth. The strategy, therefore, sets out to address the specific needs of the Bulgaria-Romania border area both in the short and longer term and supports the overall strategic goal: To bring together the people, communities and economies of the Romania-Bulgaria border region to participate in the joint development of a cooperative area, using its human, natural and environmental resources and advantages in a sustainable way. The Programme is implemented through 6 Priority Axes (PA), as follows: PA1: A well connected region – aimed at improving transport systems for better interconnection and safety PA2: A green region – aimed at improving the sustainable use of natural and cultural heritage PA3: A safe region – aimed at improving joint risk management in the cross-border area PA 4: A skilled and inclusive region – aimed at encouraging employment and labour mobility PA5: An efficient region – aimed at increasing cooperation capacity and efficiency of public institutions PA6: Technical Assistance – dedicated to Programme management, communication and visibility The eligible Programme territory includes 7 Romanian counties (Mehedinti, Dolj, Olt, Teleorman, Guirgiu, Calarasi and Constanta) and 8 administrative Bulgarian districts (Vidin, Montana, Vratsa, Pleven, Veliko Tarnovo, Rousse, Silistra and Dobrich), as follows: www.interregrobg.eu The content of this material does not necessarily represent the official position of the European Union 4 Source: http://www.interregrobg.eu/bg/programme/programme-general-data.html 2. Project “Active Art for Attractive Tourism - ARTOUR” The project “Active Art for Attractive Tourism – ARTOUR” has the following objectives: “Create a thematic art & culture events tourist product based on the natural and cultural heritage in order to promote the CBC region as more attractive tourist destination and better use the potential of the tourism on the lower Danube” It is intended the tourist product “Art & Culture” to be realized through 3-day plein-air events to be organized at appropriate locations at the Romanian and the Bulgarian territory of the cross- border region with the participation of local artists, painters, writers, musicians, actors, etc. and exhibiting local products, cuisine, drinks, crafts, souvenirs, etc. The project includes the realization of the following main activities and respective results: www.interregrobg.eu The content of this material does not necessarily represent the official position of the European Union 5 Preparatory activities: - Performing a study of the Pilot application of the Art& Culture tourist products Evaluation ofthe potential application of the art pilot application & culture tourist product - Supply of equipment and and - Consultations with the key materials for the organisation optimization of stakeholders of plein-airs the tourist - Development of joint thematic - Organisation of four 3-day product art & culture tourist product plein-airs in Romania and with 5-year programme for its Bulgaria implementation 3. Objectives of the study The objectives of the present study are as follows: