2 Current Situation Franklin is a rural district. It has been epitomised for many Aucklanders by the shops Franklin’s residents lived in 19,860 households, about 4.4% of the Auckland Region’s of the market gardens along the old State Highway 1 over the Bombay Hills, and the households. Nearly half (46%) of these households were located in Franklin’s presence of the New Zealand Steel mill at Glenbrook, the largest industrial site in the three main towns. About 33% of households were located in Franklin’s rural Region. Over the last 30 years or so, Franklin’s position close to growing metropolitan areas, with the balance in Franklin’s villages and hamlets (21%). Auckland has seen mounting pressure for rural and coastal living, often in competition The key characteristics of Franklin District’s household profi le were: for land in pastoral and horticultural use. This growth poses challenges to identity, • landscape character, environmental quality, the district’s historic heritage, economic mean household size of 2.84 persons; productivity and infrastructure like water supply and sewerage and other community • just over half (51.8%) of the District’s households were one and two person services. households; 34.2% were 3-4 person households, with the rest (14.0%) being larger at fi ve persons or more; This strategy has been developed in response to these urban and rural land development • Franklin had more two parent families and couples than Auckland Region (46.4% pressures. It refl ects the need to proactively manage the expected population growth and 37.6% respectively); and its associated demand for a range of housing options, employment opportunities, • one parent families are more likely to be located in Franklin’s towns (especially retail choice, recreational and leisure facilities, entertainment, and social and community- Tuakau) than elsewhere in the District; related facilities to meet local aspirations and regional and national responsibilities. • the mean household income was $59,739 in 2001, close to mean household The starting point for strategy development was a stocktake of the current situation. income for Auckland Region residents; and The following sections discuss the District’s population, economy, infrastructure, • a higher share of Franklin’s households earned $50,001 or more per year environment, and cultural heritage. compared with the Regional average (43.9% and 38.7% respectively) while a smaller share of Franklin households earned under $30,000 (20.8% and 25.1% respectively). 2.1 Population 2.1.1 Population growth Franklin is a complex mix of urban, rural and coastal settlements, and rural living with The population of the district grew by 35.8% between 1991 and 2004, from 41,796 56,480 people living in Franklin District in 2004 (accounting for 4.3% of the Auckland to 56,480, Table 2.1. Nearly half of this growth occurred in the towns (48.4%). It is Region’s population). Nearly half (26,017, 46%) lived in Franklin’s three main towns of perhaps symptomatic of the development pressure on the District that over one third Pukekohe, Waiuku and Tuakau; 19,100 lived in rural areas outside towns, villages and (35.8%) occurred in Franklin’s rural areas outside towns, villages and hamlets. hamlets and 11,410 lived in Franklin’s villages and hamlets. Between 1991 and 2004, Pukekohe grew fastest of the towns (41.5%) adding 4521 The main characteristics of the population were: people, while Tuakau lagged well behind the district average with 25% growth, adding • the majority of residents (64.7%) were in the working age groups (15-64 years), 640 people. Nearly one third (30%) of all population growth in the District between 1991 with a further 25.5% children (0-14 years) and 9.8% in the ‘retirement’ age and 2004 was in Pukekohe. groups (65 years and over); • there were proportionally fewer residents aged 15-29 years (17.0%) than in the The fastest growing villages between 1991 and 2004 were Waiau Beach, Clarks Beach, Auckland Region (21.6%) or the country as a whole (20.1%) This refl ects, in part, Onewhero and Buckland. Bombay was the only village in which the population fell (- the absence of large tertiary education providers, and fewer job opportunities for 5.0%), while several other villages had below average growth, most notably Kingseat school leavers than elsewhere; (3%) and Glenbrook Beach (13%). Most hamlets experienced growth that was slower than the District wide average or population decline, with the notable exceptions • the District was ethnically less diverse than the Auckland Region. New Zealand including Hunua, Te Toro, and Te Hihi. Growth in four of the rural areas was ahead of European and Maori groups made up 73.8% and 13.6% of the population the district average with North Coastal (63.2%) and North East Inland (57.1%) between respectively. Pacifi c Island, Asian, and Other ethnicities made up 6.5% of the them adding 2001 people, 14.3% of the growth in the District. population, compared with 25.4% of the Auckland Region’s total population; • Maori, Pacifi c Island and Asian populations are more likely to be living in Franklin’s towns (30.7% of Tuakau’s population are Maori, for example), while New Zealand Europeans are fairly evenly distributed throughout the District; • Franklin residents had lower rates of tertiary and higher education qualifi cations than for the Auckland Region as a whole; • the average personal income for Franklin’s residents in 2001 was close to the average for the Auckland Region ($27,260 and $27,782 respectively); • in 2001, one third (16,710, 32%) of Franklin’s residents were people who did not live in the District in 1996. Franklin District Growth Strategy 2051 14 Table 2.1 Population growth 1991-2004 2.1.4 Lifestyle Trends Population Growth % District Changing lifestyle and community expectations throughout the Auckland Region will 1991 2004 Growth % Growth continue to impact on future growth within the Franklin District. The District continues to Pukekohe 10890 15411 4521 41.5% 30.8% experience signifi cant pressures from the Auckland population and other areas wishing Waiuku 5487 7433 1946 35.5% 13.3% to live in a rural or coastal setting. Signifi cant population growth has been occurring in Tuakau 2532 3173 641 25.3% 4.4% northern areas of Franklin. Towns 18909 26017 7108 37.6% 48.4% Changing lifestyles will also change the type of houses people want to live in, the location Clarks Beach 813 1,231 418 51.4% 2.8% and demand for services such as shops, schools and recreational facilities. It may also Pokeno 438 584 146 33.3% 1.0% result in changes to the shape and make-up of Franklin’s rural communities. Farming Waiau Beach 264 413 149 56.3% 1.0% communities have been focused on rural villages such as Patumahoe, Onewhero, and Mangatangi. These villages have typically had basic community facilities such as a Onewhero 552 799 247 44.8% 1.7% school, community hall and a church. Other needs and requirements have generally Buckland 243 346 103 42.4% 0.7% been sourced from the larger towns such as Pukekohe. Patumahoe 447 633 186 41.6% 1.3% All Villages 4677 6123 1446 30.9% 9.8% 2.2 Economic Activity Hunua 123 337 214 173.7% 1.5% Te Toro 105 190 85 81.1% 0.6% Te Hihi 516 740 224 43.4% 1.5% All Hamlets 4413 5287 874 19.8% 6.0% 2.2.1 Structure of the Franklin economy North Coastal 1617 2640 1023 63.2% 7.0% The structure of the Franklin economy refl ects its role within the regional economy, and North East Inland 1887 2965 1078 57.1% 7.3% its local resources. Franklin is economically strong in horticulture and pastoral farming South East Inland 759 1,096 337 44.4% 2.3% (refl ecting its land resource), in manufacturing (in particular, the Glenbrook Steel Mill and East Coastal 165 237 72 43.5% 0.5% adding value to farm produce), and in construction (supported by population growth). All Rural 13797 19053 5256 38.1% 35.8% The economy is weaker in the service sector. Overall, the District is a net exporter in agriculture and horticulture, forestry and fi shing, District 41796 56480 14684 35.1% mining and manufacturing, as well as utilities and construction. However, across all other sectors, Franklin is a net importer, and has employment levels considerably below self-suffi ciency, indicating leakage of demand outside the District. 2.1.2 Age Structure This leakage of demand is particularly evident in retail and wholesale trade, Signifi cant changes can be anticipated in the age structure of the Franklin population. accommodation, transport, business and household services, and government services. The natural ageing of the population can be expected to result in strong growth in the It is, however, predictable given that: older age groups. This would result in corresponding changes in household consumption • the economy is relatively small (with only three rural service towns); and expenditure patterns, particularly in terms of health services. The ageing of the • population is also expected to see greater propensity to live in towns rather than smaller Franklin is close to the very much larger economy of metropolitan Auckland; settlements or rural areas, to ensure ready access to hospital and health services, other • many of the Franklin workforce are employed elsewhere in Auckland Region. household services and public transport. For many service activities, the Franklin market is simply not large enough to justify local offi ces or facilities. It is more cost effective to service Franklin’s demand from Manukau 2.1.3 Household composition City, Auckland City or Papakura.
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