Calderdale – the place Walshaw Dean Reservoirs Widdop Reservoir Warley Moor Hebden Water Reservoir Ogden Water Gorple Visitor Centre Reservoirs Ogden Water Bradshaw Dean Head Reservoirs Illingworth Mixenden Shelf Heptonstall Old Town Wainstalls Reservoir Holmfield Mixenden Blackshaw Head Ski Northowram Norwood Mount Slope Green Tabor Ovenden Charlestown Boothtown Hebden Midgley Bridge Wheatley Claremount Hipperholme Luddenden Norton Cornholme Tower Lightcliffe Eastwood Mytholmroyd Luddendenfoot Halifax Warley King Stoodley Pike Cross Bank Top Hove Edge Todmorden Monument Southowram M62 Savile Services Mankinholes Park Cragg Sowerby Siddal Brighouse Vale Sowerby Clifton Skircoat Withens Clough Triangle Bridge Green Walsden Reservoir Rastrick Mill Copley Greetland Warland Bank Reservoir West Vale Elland Soyland Barkisland Holywell Ainley Top White Holme Green Reservoir Ripponden Stainland Blackstone Edge Reservoir Rishworth Baltings Reservoir Ryburns Outlane Reservoir Ringstone Edge Reservoir Scammonden Water We are one of the biggest health and care partnerships The money thing Young People THE replace image to BATTLE this from gts FOR ATTENTION THE BATTLE FOR ATTENTION Doc Name | Month Year | Version 1 | Public | Internal Use Only | Confidential | Strictly Confidential (DELETE CLASSIFICATION) 9 Cinema Viral Digital/ video terrestrial TV Direct TV/ marketing Cinema Online Online video In game radio advertising Satellite TV Analogue radio 1980s Press Radio Micro Direct blogging Social marketing Digital Augmented radio networking Posters/ reality profiles Billboards Direct marketing Now Search ads Mobile Press phone aps Sponsorship Microsites Homepage Direct takeovers marketing Email PR marketing Posters Online banners Direct mail Mobile Digital phone Billboards ads 10 “The perils of perception” Leadership as a social movement “If local government and our places are going to survive the next 20-30 years, not just the next 2-3, its all about reclaiming. We need to reclaim the core spirit of municipal leadership and go back to why we all bloody did this in the first place. What makes us passionate and local government, what makes us care? It’s about civic identity, and social activism, the ability to make things happen in a place.” Work with Design Council Themed Demographic Hospitals Geographical South Workplaces Locality Design Methodology – Design Thinkers North Primary Locality Care Design Council Groups Mental Upper Health and Locality Addiction South East Asian Women & Social Care Central Locality Over 50s - Identify opportunities to increase physical activity levels - Identify opportunities for system change - Test and learn Warren’s story Everyone is an influencer • Work with grain of place • Think system! • Disperse and give away power (Localism Act) Collaborative leadership in a slide… •Courage •Curiosity •Instil hope •Challenge nonsense •Bridges not walls (most of the time…) ‘Its amazing what you can accomplish if you do not care who gets the credit’ Harry Truman .