Pottermore Presents: The Hogwarts Collection Library Toolkit This Toolkit includes the following: - Suggested copy for a newsletter - Suggested copy for social posts - Information about Harry Potter Book Night - Social quiz questions, answers and social copy + step-by-step guide on how to host a quiz on Twitter Assets: - 2x A4 Poster for print - 2x A5 Flyer for print - 9x Trivia cards to be shared on social - Digital Assets: social square and hero banner (featuring the Pottermore Presents bundle cover) - 12x question cards for a Twitter quiz 1. Suggested copy for an email/newsletter Instructions Please find below suggested copy that could be used in newsletters and/or mail shots. (N.B. This copy is pre-approved and should not be changed or altered unless re-approved by the Pottermore Team.) Please find attached an image for use as your email header, which we would suggest linking to the relevant landing page for your eBook lending programme. Please make sure that the legal line is included in the image. Please note that the below email copy has been drafted with the intent of it being sent prior to Harry Potter Book Night, which takes place on the 2nd February 2017. Email Headline Delve deeper into the wizarding world… Subline Pottermore Presents: The Hogwarts Collection is out now and available from [insert library/e-lending programme name]. Body text Dear [insert patron name], Pottermore Presents is a collection of J.K. Rowling’s writing taken from the Pottermore archives, that originally featured on Pottermore.com. This collection has been curated by Pottermore and will take you beyond the Harry Potter stories as J.K. Rowling reveals her inspiration, intricate details of characters’ lives and surprises from the wizarding world. The Hogwarts Collection gathers together three Pottermore Presents volumes: • Short Stories from Hogwarts: Power, Politics and Pesky Poltergeists • Short Stories from Hogwarts: Heroism, Hardship and Dangerous Hobbies • Hogwarts: An Incomplete and Unreliable Guide Pottermore Presents: The Hogwarts Collection is now available from [insert library/e-lending programme name], so click here [add hyperlink to relevant landing page for your eBook lending programme] to rediscover the stories of Remus Lupin and Minerva McGonagall, delve into Horace Slughorn’s early years and venture into the Hogwarts grounds. [Sign off] 2. Suggested social copy To accompany the 9x Trivia cards: Twitter: - Find out more with #PottermorePresents - Delve deeper into the wizarding world with #PottermorePresents - Do you want to find out more? Read #PottermorePresents - Go beyond the Harry Potter stories with #PottermorePresents Facebook: - Uncover secrets about your favourite Hogwarts professors with Pottermore Presents: The Hogwarts Collection - Do you want to know more? Read Pottermore Presents: The Hogwarts Collection now - Read Pottermore Presents: The Hogwarts Collection to discover more about this Hogwarts professor - Read Pottermore Presents: The Hogwarts Collection to find out which Hogwarts professor we are referring to - Don’t know which Hogwarts professor we are talking about? Read Pottermore Presents: The Hogwarts Collection to find out! To accompany the social square featuring the bundle cover: Twitter: - Uncover secrets about your favourite Hogwarts professors with #PottermorePresents - Delve deeper into the wizarding world with #PottermorePresents - Read #PottermorePresents to discover intricate details about Hogwarts and its professors Facebook: - Discover intricate details of characters’ lives and surprises from the wizarding world with Pottermore Presents: The Hogwarts Collection - Go beyond the Harry Potter stories and delve deeper into the wizarding world with Pottermore Presents: The Hogwarts Collection - Uncover secrets about some of Hogwarts professors with Pottermore Presents: The Hogwarts Collection - Pottermore Presents enables you to delve deeper into the wizarding world, discover intricate details about some of the Hogwarts professors 3. Harry Potter Book Night Harry Potter Book Night is a celebration that was started by Bloomsbury in 2015 to share and enjoy the Harry Potter stories. The third annual Harry Potter Book Night will take place on 2nd February 2017, when once again, fans of all ages will have the chance to celebrate J.K. Rowling’s wonderful stories – and pass the magic on to readers who haven’t yet discovered these unforgettable books. The theme for next year’s celebration is The Professors of Hogwarts. Find out more at www.harrypotterbooknight.com. 4. Social Quiz activity To tie into the theme of the 2017 Harry Potter Book Night, the Professors of Hogwarts, we have put together a quiz for you to post on Twitter, to join in on all the activity. This quiz should be posted on the 2nd February 2017. We have selected 12 questions relating to Hogwarts professors. The questions and answers come from either the Harry Potter books 1-7 or from one of the extracts in the Pottermore Presents collection. Below is a list of questions and answers, as well as some suggested copy to accompany the quiz cards. We have also put together a step-by-step guide to try and make this activity as easy as possible. No. Question Answer Accompanying copy (to include in Tweet) Our Professors of Hogwarts Quiz is In celebration of Harry Potter Book Night, 0 N/a about to begin. why not test your Harry Potter trivia? Which subject is taught by Professor Have you got your quills ready? We’ve just 1 Herbology Sprout? begun! Which Hogwarts professor teaches Quidditch fans should be able to answer 2 Madam Hooch flying lessons? this one… Which Hogwarts professor took an 3 Professor Snape He’s also known for a love of the Dark Arts instant dislike to Harry? Which Hogwarts professor has nursed Professor Hint: This professor features in 4 a lifelong desire to see Slytherin McGonagall #PottermorePresents crushed on the Quidditch pitch? Which Hogwarts professor was, in Professor 5 effect, turned into a temporary Think carefully about this one… Quirrell Horcrux by Lord Voldemort? Which Hogwarts professor retired Silvanus 6 from teaching to 'enjoy more time Rubeus Hagrid replaced this teacher… Kettleburn with his remaining limbs'? Which Hogwarts professor never This professor wouldn’t be classified as a 7 Firenze attended Hogwarts? witch or a wizard… Which subject did Dumbledore teach 8 Transfiguration Before being headmaster… at Hogwarts? Which Hogwarts professor is the Professor 9 Ravenclaws it is your time to shine… choirmaster? Flitwick What secret did Snape help Lupin His werewolf Professor Lupin was very protective of this 10 keep while he taught Defence Against identity secret. the Dark Arts? Which Hogwarts professor uses a Professor 11 This professor loves a shade of pink. punishment quill? Umbridge Which professor was known for Professor 12 “collecting” the most talented or well- Have you heard of the infamous Slug Club? Slughorn connected students? Step-by-step guide to your quiz Step 1: We suggest that you host your quiz on Twitter, posting one question every 5 minutes for 1 hour. Step 2: Upload the first asset*, featuring an introduction to the quiz, to Twitter with a line of commentary – see the table above for some commentary suggestions. See example. *All the assets for this quiz have been included in your toolkit. There are 13 ‘quiz cards’ in total. One introductory asset and 12 question cards. Step 3: Continue posting the images and questions, every five minutes until all 12 questions have been posted. Step 4: Once all of the questions have been posted, you can begin posting your answers. ‘Quote Retweet’ Question 1 adding the answer into ‘text/comment box’. See example. See example. Step 5: Continue to post your answers until all the answers have been posted. .