MC021+ UK sweets 2/24/05 8:53 AM Page 21 U.K. Sweet Goods Report Confectionery: Top 20 Chocolate Brands Top 20 Sugar Brands Biscuits: Top 20 Biscuits (Cookies) Cakes: Top 20 Cake Brands CONFECTIONERY On the whole, confectionery avoided being labeled the scapegoat The total confectionery category brands—apart from Cadbury’s Get for the nation’s expanding waistlines. experienced growth of 2.6 percent Active chocolate wrapper collection Newcomers have primarily con- taking it to a total of £3.9 billion. program in 2003—have largely sisted of brand extensions and me- too copies as manufacturers found Top 20 Chocolate Brands it increasingly difficult to be truly amounts in thousands of British pounds (£) innovative in this product-satu- % Change Rank Sales Value 52 wks ending versus rated market. ‘04 2 October 2004 4 October 2003 Year Ago One of the most innovative new 1 Cadbury Dairy Milk £319,437 £275,148 16.1% 2 Maltesers £130,924 £113,205 15.7% product developments, rather than 3 Galaxy £129,524 £128,620 0.7% line extensions, to have hit shelves 4 Mars £103,708 £103,766 -0.1% in the last 12 months has been 5 Nestlé Kit Kat (excl. two-finger variant) £92,880 £83,032 11.9% Snaps from Cadbury, a Pringles-style 6 Celebrations £74,064 £74,553 -0.7% 7 Quality Street £64,865 £65,680 -1.2% chocolate wafer snacking product 8 Cadbury Roses £56,886 £57,012 -0.2% launched in September. 9 Snickers £55,918 £56,752 -1.5% Chocolate confectionery remains 10 Cadbury Flake £55,681 £49,192 13.2% the main sector, and had sales worth 11 Cadbury Creme Egg £52,504 £49,313 6.5% 12 Nestlé Milkybar £51,150 £60,096 -14.9% almost £2.7 billion, a 3 percent rise 13 Nestlé Aero £51,147 £56,348 -9.2% on last year. In comparison, sugar 14 Cadbury Buttons £50,766 £49,560 2.4% confectionery grew by 2 percent 15 Ferrero Rocher £45,968 £43,905 4.7% and is now valued at £1.2 billion. 16 Smarties £45,241 £51,376 -11.9% 17 Terry’s Chocolate Orange £43,991 £43,531 1.1% Among the branded players, 18 Twix £43,701 £43,086 1.4% Cadbury Trebor Bassett has, with its 19 Cadburyland £41,669 £33,534 24.3% Dairy Milk brand, retained the 20 Milky Way £40,729 £40,350 0.9% number one position in the Top Total Market £2,665,364 £2,587,654 3.0% Products Survey. Sales for this prod- The Manufacturing Confectioner • February 2005 21.