IGN Middle East 2015 Media Kit www.ign.com Part of Tbreak Media Proprietary & & Confidential Confidential APart division of Tbreak of twofour54 Media ABOUT US Part of IGN Entertainment A word from the publisher PAGE TITLE IGN is the biggest gaming website in the world the Middle East that attracts thousands of visitors respected by millions of fans and industry and showcases the latest in gaming, movies and professionals. With high grade reviews, features pop culture. and videos covering anything and everything related to Video Games, IGN is considered as the Owned and operated by tbreak media with the industry leader. Internationally, IGN is available in backing of Abu Dhabi Media Zone Authority's over 13 languages and 17 locations with more to subsidiary twofour54, IGN is a part of the powerful follow. network of websites including tbreak.com and AskMen.com. Working with us ensures you the The Middle Eastern version of IGN was launched in right audience. the first half of 2012 with two objectives- to report on the video games industry in the Middle East as well as to Arabize the content to gain a much wider Abbas Jaffar Ali audience from the region. Within a short span of Publisher under two years, IGN Middle East has become the IGN Middle East most reputable gaming community in the Middle East. Besides the website, IGN Middle East also organizes gaming events such as IGN Convention throughout Part Partof IGN of EntertainmentTbreak Media Part of Tbreak Media A DivisionA division of Newscorp of twofour54 LETS TALK NUMBERS... Visits: 1,955,285 Page Views: 3,553,240 Video Views: 2,402,000+ Source: Google Analytics, December 2014 82% MENA traffic Video views are primarily UAE, Saudi Arabia and Egypt Part of Tbreak Media A division of twofour54 IGN knows the video games audience Detailed market segmentation identifying profiles of the target audience Alpha Influencers are incredibly social online, Traditional Core’s and participate in online online activities center gaming communities. around gaming whether They are likely to it be reading game comment on articles. reviews, downloading They also like to check apps or games to their out the latest gaming mobile phones or news and reviews 15 – 35 Year Olds downloading paid online. content for their Primarily Male consoles. Social Mainstreams love online video. Engaged with social media and digital content. They are very likely to watch online video and visit social networks. High propensity to consume online news. Part of Tbreak Media Part of Tbreak Media A division of twofour54 44 And the audience knows IGN Page Views from the Middle East and North Africa UAE 723,147 Saudi Arabia 747,143 Egypt 473,239 Jordan 144,041 Kuwait 284,699 Lebanon 169,876 Bahrain 110,351 Qatar 148,385 Other MENA * 752,359 * Other MENA - Morocco, Oman, Iraq, Algeria, Tunisia, Syrian Arab Republic, Palestinian Territories Part of Tbreak Media Part of Tbreak Media A division of twofour54 55 WHY IGN Middle East? Part of IGN Entertainment The biggest gaming website in the world is also the biggest in the Middle East. This is what makes us unique: 1. Middle East-focused content. 1. A team of over 15 gaming editors in the Middle East (Over 30 world wide). 2. Website available in English and Arabic. 3. Over 81% MENA audience. 4. Highly influential consumer audience who have the penchant for the latest games and movies. Part Partof IGN of EntertainmentTbreak Media Part of Tbreak Media A DivisionA division of Newscorp of twofour54 SOME OF OUR ADVERTISERS Part of IGN Entertainment PAGE TITLE Part Partof IGN of EntertainmentTbreak Media Part of Tbreak Media A DivisionA division of Newscorp of twofour54 ADVERTISING POSITIONS Part of IGN Entertainment Leaderboard PAGE TITLE Background Background MPU Part Partof IGN of EntertainmentTbreak Media Part of Tbreak Media A DivisionA division of Newscorp of twofour54 ADVERTISING RATES Part of IGN Entertainment PAGEProduct TITLE Size Max file size CPM Rate Leaderboard 728 x 90 40kb $40 Expandable Leaderboard 728 x 90 40kb $50 MPU 300 x 250 40kb $40 Expandable MPU 300 x 250 40kb $50 Half Page Banner 300 x 600 60kb $60 Leaderboard: 728 x 90 Leaderboard: 40kb Site Takeover MPU: 300 x 250 MPU: 40kb $100 Background: 1600 x 1200 Background: 100kb Bespoke Site Takeover Custom Custom $180 Overlay Limited by screen size 80kb $75 Interstitial Banner 640 x 480 100kb $80 Video Pre-Roll $60 Part Partof IGN of EntertainmentTbreak Media Part of Tbreak Media A DivisionA division of Newscorp of twofour54 EMAIL ADVERTISING Part of IGN Entertainment Product Database Size Size Max file size Rate ($) PAGEIGN EDMTITLE 21,000 640px wide, Any height 100kb $2,000 IGN e-Newsletter Sponsorship 21,000 750x200 px 100kb $750 EDM E-Newsletter Banner IGN’s Electronic Data Massive 750x200 pixels Mailers are incredibly banner right under the effective and can be newsletter masthead. dispatched within 24 hours of booking. The newsletter will feature your banner as Your message straight to well as IGN content our subscriber’s inbox. selected by our team of editors. Part Partof IGN of EntertainmentTbreak Media Part of Tbreak Media A DivisionA division of Newscorp of twofour54 SPECIAL EXECUTIONS Part of IGN Entertainment PAGE TITLE Product Size Max characters Rate ($) IGN Database 5,000 mobile numbers 150 characters $1500 Product Size Max file size Rate ($) Microsite On request On request On request Page Peels On request On request On request Pushdown Banner On request On request On request Surveys On request On request On request Advertorials On request On request On request Launch Centers On request On request On request Part Partof IGN of EntertainmentTbreak Media Part of Tbreak Media A DivisionA division of Newscorp of twofour54 EVENTS Part of IGN Entertainment IGN Convention Dubai – August 2014 IGN Con DXB is an event which attracts thousands of gamers, film fanatics along with comic collectors. The event is held at PAGEMeydan every yearTITLE and encompasses Film, Gaming, Tech, Cosplay, Anime and Comics. The Convention will take place in August over two days. To request a media kit for IGN Convention Dubai, please email [email protected]. IGN Convention Bahrain – October 2014 Bahrain’s most popular video games, movies and pop culture event is set to return in October 2014. Held last year at Bahrain Exhibition Centre, the event attracted over 7,000 visitors proving to be one of the biggest events in the country. To request a media kit for IGN Convention Bahrain, please email [email protected]. Part Partof IGN of EntertainmentTbreak Media Part of Tbreak Media A DivisionA division of Newscorp of twofour54 EVENTS Part of IGN Entertainment IGN Convention Qatar – February 2015 IGN Con is set to be an amazing event considering the response from our events in Dubai and Bahrain. This event will PAGEcover Film, Gaming, TITLE Tech, Cosplay, Anime and Comics. To request updated information for IGN Convention Kuwait/Qatar, please email [email protected]. Part Partof IGN of EntertainmentTbreak Media Part of Tbreak Media A DivisionA division of Newscorp of twofour54 CONTACT US Sales Contacts Hitesh Uchil Sam McClusky Sales Director Sales Manager Tel: 04 338 4044 Tel: 02 401 2749 Mobile: 055 349 1875 Mobile: 055 350 6006 Email: [email protected] Email: [email protected] Editorial Contacts Abbas Jaffar Ali For Press Releases Publisher [email protected] Tel: 02 401 2748 Mobile: 050 6249625 Email: [email protected] Part Partof IGN of EntertainmentTbreak Media Part of Tbreak Media A DivisionA division of Newscorp of twofour54 .