SHEFFIELD CITY COUNCIL Cabinet Report 9 Report of: Director of Culture ______________________________________________________________ Date: April 28 2010 ______________________________________________________________ Subject: SHEFFIELD BID FOR UK CITY OF CULTURE 2013 ______________________________________________________________ Author of Report: Paul Billington ______________________________________________________________ Summary: This report sets out the case for Sheffield to submit a final bid to become the first UK City of Culture in 2013. It outlines the benefits of UK City of Culture, summarises the city’s bid and identifies the estimated costs. _____________________________________________________ Recommendations: Cabinet is recommended to:- (a) to approve the submission by Sheffield City Council of a final stage bid to become UK City of Culture 2013; ; (b) to delegate to the Executive Director Place in consultation with the Cabinet Member for Culture, Sport and Tourism, the Chief Executive, Director of Resources and Deputy Chief Executive all appropriate steps to progress the bid to become UK City of Culture including approval of the final bid content to be submitted to the Department of Culture, Media and Sport; (c) to delegate to the Executive Director Place in consultation with the Cabinet Member for Culture, Sport and Tourism, the Chief Executive, Director of Resources and Deputy Chief Executive authority to negotiate with the Department of Culture, Media and Sport on any necessary arrangements and agreements prior to the future approval by Cabinet of final terms if the city is selected as UK City of Culture; (d) to note that given the extremely tight timescales imposed by the UK City of Culture bidding deadlines, this item of business is being ‘fast-tracked’ and therefore Cabinet’s decision will be capable of implementation immediately: (e) to note the estimated costs and benefits of becoming UK City of Culture and reflects the estimated £3.63M within the Council’s forward financial strategy; (f) to agree that the first phase of the City Council’s UK City of Culture expenditure (i.e. up to £300K from the total of £3.63M) be allocated in the City Council’s budget for 2010/11 and authorise the Executive Director Place in consultation with the Cabinet Member for Culture, Sport and Tourism to finalise the associated programme and its delivery. ______________________________________________________________ Background Papers: NONE Category of Report: OPEN 2 Statutory and Council Policy Checklist Financial implications YES Cleared by: E Walker Legal implications YES Cleared by: David Hollis Equality of Opportunity implications YES Tackling Health Inequalities implications NO Human rights implications NO : Envi ronmental and Sustainability implications NO Economic impact YES Community safety implications NO Human resources implications NO Property implications NO Area(s) affected ALL Relevant Scrutiny Board if decision called in CULTURE, ECONOMY AND SUSTAINABILITY SCRUTINY AND POLICY DEVELOPMENT BOARD Is the item a matter which is reserved for approval by the City Council? NO Press release Yes 3 EXECUTIVE DIRECTOR, PLACE REPORT TO CABINET APRIL 28 2010 SHEFFIELD BID FOR UK CITY OF CULTURE 2013 1. OUTCOME AND SUSTAINABILITY 1.1 This report sets out the case for Sheffield to submit a final bid to become the first UK City of Culture in 2013. It outlines the benefits of UK City of Culture, summarises the city’s bid and identifies the estimated costs. 2. WHAT DOES THIS MEAN FOR THE PEOPLE OF SHEFFIELD? 2.1 Following on from the success of Liverpool as the European Capital of Culture in 2008, the value of culture and in particular hosting an international cultural programme is increasingly recognised as delivering a range of benefits. For the people of Sheffield these benefits will include the following:- a) National and international profile and further improvement to the city’s image and reputation as a great place to live; b) Economic benefits – both directly related to the event (for example tourism) but also wider and longer term investment in the city as Sheffield’s reputation grows as a great place to work, re-locate and invest; c) Community and social benefits – the city will deliver an unrivalled cultural festival which aims to reach out and engage every community in the city; d) A major and sustained boost for cultural activities in the city and in turn providing Sheffield with an upturn in creativity, new talent, innovation, and confidence – all of which are essential ingredients in creating a ‘competitive’ edge for the city. 3. SUMMARY 3.1 Around 30 cities initially expressed an interest in UK City of Culture. A long list of 14 cities submitted initial bids in December 2009. In February 2010, the Department of Culture, Media and Sport announced four shortlisted cities – Sheffield, Birmingham, Norwich and Derry. The final bid deadline is May 21 2010 with a decision expected in the summer. 3.2 Government is expecting that the winning city be a ‘ fitting follow-on from Liverpool’ and one that demonstrate creativity and innovation alongside whole city support, realism and a ‘step change’ in the economic and social impact that UK City of Culture will deliver. 4 4. BACKGROUND TO THE BID 4.1 Sheffield is already a great city for culture and a great place to visit - from our theatres and galleries to our international music pedigree, our capacity and track record in delivering major events and most of all the passion in the city for everyone to get involved in arts and culture. These strengths have been acknowledged by the Department of Culture, Media and Sport in the feedback on our initial bid. 4.2 However, the city still has some way to go in terms of developing its cultural offer and indeed maximising the benefits of culture. The bid therefore aims to create a ‘step change’ in cultural participation, tourism and the creative economy and ensuring a lasting legacy. 4.3 The overall goal of our bid is to get everyone in the city involved in arts and culture. The bid is about the people of the city taking part and them being the creators, performers and artists. The bid will aim to encourage people to ‘participate and not just watch’; to ‘create and not just consume’ and to be ‘ doing and not just spectating’. The arts world would describe this as culture and arts ‘ by and with’ people rather than ‘ to or for’ them. The people of Sheffield will therefore be invited to be at the centre of our programme – to craft and create it, so that the UK City of Culture 2013 will be truly 'Created and Made in Sheffield' . 4.4 But the bid is also about creating world class activities and events in the city that will be enjoyed by local people but also attract visitors from across the UK and beyond. This will be achieved via challenging and inspiring the city’s home grown talent to deliver world class quality in 2013 but also by inviting national and international talent into the city to co-produce world class programmes alongside the people of the city. 4.5 As well as offering a high quality cultural programme, the city’s final bid will also have to demonstrate lasting social and economic impact, be distinctive and offer artistic excellence. The bid also needs to show that it’s built upon broad based partnerships, has strong political support and is both ‘realistic and deliverable’. 4.6 The bid is being rapidly developed to create the cultural programme for 2013 and to calculate the associated social and economic impacts. This work will continue through to the bid deadline in May. Given the commitment in the bid to people ‘taking part’ – the programme will give strong emphasis to the role of the city’s communities and young people. It will therefore be as much about ‘grassroots’ participation in culture as it will be about the major cultural institutions of the city. 5. THE BENEFITS OF UK CITY OF CULTURE 5.1 The expected economic benefits to the city from UK City of Culture are substantial. The best data available is from Liverpool and the impact of its year as European Capital of Culture (ECC) in 2008. A summary is given below. a) Liverpool attracted 9.7 million additional visits in 2008 and 97% of these were first-time visits to the city. b) ECC generated an economic impact of £753.8 million in additional direct visitor spend. This equated to a 6:1 return in terms of economic impact against expenditure. c) Positive stories on Liverpool as a city grew by 71% in the national press between 2007 and 2008. 5 d) The Turner Prize (contemporary arts awards) alone had an economic impact of £10M and the Liverpool Sound Concert at Anfield generated £5M. 5.2 In Sheffield, we have long recognised the benefits of major sporting and cultural events. For example, the World Snooker Championships has an annual economic value of £5.7 million. Similarly, hosting the FIFA World Cup is estimated to have a potential economic impact of at least £85M. 6. BID DEVELOPMENT 6.1 The bid is being developed by a small team primarily from the City Council and Creative Sheffield. The team is being advised by a culture sector specialist with international experience. 6.2 The Bid Team in turn reports to a wider Stakeholder Group, chaired by Paul Allen a Sheffield-based writer, journalist, playwright and BBC presenter. The Group includes the key players from the cultural sector but also wider business interests, Community Assemblies, the universities, NHS etc. This ‘whole city’ approach reflects the importance of demonstrating that there is extensive engagement in the bid by organisations and communities across the city. 6.3 Because the bid will focus on a central role for communities and the wider arts sector, the Bid Team has embarked on the biggest programme of consultation on culture ever undertaken.