BUILD A BETTER YOU WHAT IS BUILD A BETTER YOU? ARTWORK TARGET MARKETING: Providing customers with better-for-you options and nutritional benefits on select food items Exchange Restaurants while dining at our Exchange restaurants. TARGET LOCATION: Food Court WHY ARE WE IMPLEMENTING BUILD A BETTER YOU? Exchange Restaurants As a partner in the Healthy Army Community and Air Force Smart Fueling initiatives under the Office of the Secretary of Defense, Operation Live Well, Exchange restaurant brands 400 MARKETING TOOLS: offer Soldiers, Airmen and their families better-for-you menu choices to support Warfighters’ CALORIES Print readiness and resiliency. > Tabloid weekly print 18g PROTEIN Store Signing HOW DO WE IMPLEMENT BUILD A BETTER YOU? > Table tent The Exchange wants to make it easier to choose meals and snacks that support a Be Fit lifestyle > Poster by increasing better-for-you selection in our food courts. To educate our customers and take > Duratran the guesswork out of eating on the go, customers can look for the Build a Better You signing for TURKEY BREAST better-for-you food court options. Digital Media FACEBOOK POST - EXAMPLE > TV Spots Highlighting Restaurant brand and nutritional > Menu Board BRAND GUIDELINES factors such as low calorie, high in protein. Follow Restaurant specific guidelines to fulfill better-for-you standards. Social Media > Facebook EXCHANGE RESTAURANTS Community Hub Primary Creative Live Area PLACE ARTWORK HERE VENDOR TEMPLATE - EXAMPLE Secondary Offered to the vendor as a template to include creative content within live area. BUILD A BETTER YOU SUPPORTING ART RESOURCES Online Nutritional Guide Sign Kit - Job #92574 Subway - Fresh Fit Menu Items 400 Calories or Less http://www.subway.com/en-us/menunutrition/menu/freshfit Burger King https://www.bk.com/pdfs/nutrition.pdf BUILD A BETTER YOU BUILD A BETTER YOU Taco Bell https://www.tacobell.com/nutrition/info ONLINE NUTRITIONAL GUIDES ONLINE NUTRITIONAL GUIDES shopmyexchange.com/be-fit/nutrition shopmyexchange.com/be-fit/nutrition Pizza Hut TRITIONA TRITIONA NU L NU L https://m.nutritionix.com/pizza-hut/menu/premium/ R IN R IN O F O F F O F O E R E R R M R M E E A A H H T T I BUILD A BETTER YOU I N N O O A A Qdoba Mexican Eats N N C C S S ONLINE NUTRITIONAL GUIDES https://assets.ctfassets.net/qkbff05k1bjx/6izWO0fwgoWMWCYgss26mW/375ed2bdbfe2a058c9e5cde31d5e- shopmyexchange.com/be-fit/nutrition UTRITIONA N L R IN c24a/Qdoba_Nutrition_Information_2018.pdf O F F O E R R M E A H EXCHANGE RESTAURANTS T EXCHANGE RESTAURANTS I N O A N C S Popeyes Louisiana Kitchen - Live Well Menu Items under 350 Calories EXCHANGE RESTAURANTS https://popeyes.com/menu/live-well/ Charley’s Philly Steaks https://charleys.com/Data/Sites/1/skins/Charleys2016/pdf/Nutritional%20Guide_1-16.pdf POSTER TABLE TENT DURATRANS 22” x 28” 5” x 17” 36” x 48” and 24” x 30” Freshens Fresh Food Studio http://freshens.com/nutrition/ Boston Market - Healthier Choices Meals 550 Calories or Less https://www.bostonmarket.com/wp-content/uploads/pdfs/restaurant/healthy-web-menu-full.pdf BUILD A BETTER YOU Muscle Maker Grill SCAN HERE FOR ONLINE NUTRITIONAL GUIDES https://musclemakergrill.com/menu/ TO YOUR FAVORITE EXCHANGE RESTAURANTS! or visit us online @ shopmyexchange.com/be-fit/nutrition FOOTER 1.37” x 7.5”.